{"id":1431,"date":"2022-12-12T10:08:00","date_gmt":"2022-12-12T10:08:00","guid":{"rendered":"https:\/\/www.campariacademy.com\/de-de\/?p=1431"},"modified":"2023-03-14T21:56:47","modified_gmt":"2023-03-14T21:56:47","slug":"simon-ford-how-to-create-a-brand","status":"publish","type":"post","link":"https:\/\/www.campariacademy.com\/de-de\/inspiration\/simon-ford-how-to-create-a-brand\/","title":{"rendered":"Simon Ford &#8211; How to Create a Brand"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"container-lazyload preview-lazyload container-youtube js-lazyload--not-loaded\"><a href=\"https:\/\/youtu.be\/-s_ICZoCNUw\" class=\"lazy-load-youtube preview-lazyload preview-youtube\" data-video-title=\"Campari Academy - How to create a brand with Simon Ford\" title=\"Play video &quot;Campari Academy - How to create a brand with Simon Ford&quot;\">https:\/\/youtu.be\/-s_ICZoCNUw<\/a><noscript>Video can&#8217;t be loaded because JavaScript is disabled: <a href=\"https:\/\/youtu.be\/-s_ICZoCNUw\" title=\"Campari Academy - How to create a brand with Simon Ford\">Campari Academy &#8211; How to create a brand with Simon Ford (https:\/\/youtu.be\/-s_ICZoCNUw)<\/a><\/noscript><\/div>\n<\/div><\/figure>\n\n\n\n<p>What&#8217;s the pivotal detail you need, when creating your brand? What&#8217;s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the &#8220;original Global Brand Ambassador&#8221;, as the industry jokingly knows him, <strong>founder of <a href=\"https:\/\/www.fordsgin.com\/\">Ford&#8217;s Gin<\/a>, Simon Ford<\/strong>, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover every detail you&#8217;ll need to cover, for you to achieve the perfect brand creation. Here&#8217;s our chat with Simon Ford<\/p>\n","protected":false},"author":5,"featured_media":1444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,27],"tags":[76],"theme":[4],"class_list":["post-1431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-trends","tag-design-and-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Simon Ford - How to Create a Brand - Campari Academy<\/title>\n<meta name=\"description\" content=\"Check out our chat with Ford&#039;s gin owner Simon Ford, for a unique point of view on what it really takes to create the brand of your dreams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campariacademy.com\/de-de\/inspiration\/simon-ford-how-to-create-a-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simon Ford - How to Create a Brand - Campari Academy\" \/>\n<meta property=\"og:description\" content=\"Check out our chat with Ford&#039;s gin owner Simon Ford, for a unique point of view on what it really takes to create the brand of your dreams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.campariacademy.com\/de-de\/inspiration\/simon-ford-how-to-create-a-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Campari Academy\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-12T10:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-14T21:56:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.campariacademy.com\/wp-content\/uploads\/2022\/12\/Screenshot_2022-12-12-11-00-34-15_f9ee0578fe1cc94de7482bd41accb329.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlo Carnevale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlo Carnevale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.campariacademy.com\/de-de\/inspiration\/simon-ford-how-to-create-a-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.campariacademy.com\/de-de\/inspiration\/simon-ford-how-to-create-a-brand\/\"},\"author\":{\"name\":\"Carlo Carnevale\",\"@id\":\"https:\/\/www.campariacademy.com\/de-de\/#\/schema\/person\/f55238810eb6db7d3d6090b89e0ebd01\"},\"headline\":\"Simon Ford &#8211; 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