{"id":1355,"date":"2022-12-09T11:55:17","date_gmt":"2022-12-09T11:55:17","guid":{"rendered":"https:\/\/www.campariacademy.com\/el-gr\/?p=1355"},"modified":"2023-12-20T14:08:03","modified_gmt":"2023-12-20T14:08:03","slug":"how-to-build-a-brand-identity-for-your-bar","status":"publish","type":"post","link":"https:\/\/www.campariacademy.com\/el-gr\/empnefsi\/how-to-build-a-brand-identity-for-your-bar\/","title":{"rendered":"\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf brand identity \u03c4\u03bf\u03c5 bar \u03c3\u03b1\u03c2"},"content":{"rendered":"\n<p><strong>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2;\/ \u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf brand<\/strong><strong> identity<\/strong><strong>;<\/strong><\/p>\n\n\n\n<p>\u0397 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Willows \u03ba\u03b1\u03b9 Wayne \u00abTrev\u00bb Townsend \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b1\u03bd \u03c4\u03bf Not On Sunday \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc 10 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03ad\u03c6\u03b5\u03c1\u03b1\u03bd \u03bc\u03b1\u03b6\u03af \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2. \u03a4\u03ce\u03c1\u03b1, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c3\u03b5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2, \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ce\u03bd, \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2, \u03c3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd, \u03bf\u03bd\u03bf\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac \u03ac\u03bb\u03bb\u03b1.<\/p>\n\n\n\n<p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b1\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03bf\u03c5\u03bd \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03ad\u03bb\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf: \u00ab\u03a0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2\u00bb, \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03bf Willows, \u00ab\u03ad\u03bd\u03b1 \u03b5\u03af\u03b4\u03bf\u03c2 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03b4\u03cc\u03bc\u03b7\u03c3\u03b7\u03c2. \u0397 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c3\u03ba\u03ad\u03c8\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03c0\u03bf\u03b9\u03bf\u03c5\u03c2 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03bf\u03c5\u03bd, \u03c0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2. \u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2 \u00ab\u03b1\u03bd \u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03bf, \u03c0\u03bf\u03b9\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1 \u03b8\u03b1 \u03ae\u03c3\u03bf\u03c5\u03bd;\u00bb, \u00ab\u03a4\u03b9 \u03b6\u03ce\u03bf \u03b8\u03b1 \u03ae\u03c3\u03bf\u03c5\u03bd;\u00bb \u0391\u03c5\u03c4\u03cc \u03bc\u03b1\u03c2 \u03b4\u03af\u03bd\u03b5\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2.\u00bb<\/p>\n\n\n\n<p>\u0397 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b7 \u03b1\u03c1\u03c7\u03ae, \u03bb\u03ad\u03b5\u03b9 \u03bf Willows, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf \u03af\u03b4\u03b9\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03bf Townsend \u03b8\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b1\u03c6\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03bc\u03ad\u03c3\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2. \u00ab\u0388\u03bd\u03b1 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03c4\u03c5\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03bc\u03b1\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03cc\u03bb\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b6\u03b5\u03b9 \u03c3\u03b5 \u03c4\u03cc\u03c3\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ac \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03ad\u03c1\u03b7\u00bb. \u03a0\u03c1\u03bf\u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03c3\u03c4\u03b9\u03bb \u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c6\u03b5\u03cd\u03b3\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c1\u03b1\u03af\u03bf.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"3413\" height=\"4488\" data-id=\"1359\" sizes=\"auto, (max-width: 480px) 100vw, (max-width: 768px) 100vw, (max-width: 1024px) 90vw, (max-width: 1440px) 80vw, 700px\" src=\"https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/2022\/11\/NoS_Works_Paper_Tabloid_Edition1_TS-scaled.jpg\" alt=\"\" class=\"wp-image-1359\" srcset=\"https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/NoS_Works_Paper_Tabloid_Edition1_TS-scaled.jpg 3413w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/NoS_Works_Paper_Tabloid_Edition1_TS-228x300.jpg 228w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/NoS_Works_Paper_Tabloid_Edition1_TS-779x1024.jpg 779w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/NoS_Works_Paper_Tabloid_Edition1_TS-768x1010.jpg 768w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/NoS_Works_Paper_Tabloid_Edition1_TS-1168x1536.jpg 1168w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/NoS_Works_Paper_Tabloid_Edition1_TS-1557x2048.jpg 1557w\" \/><figcaption class=\"wp-element-caption\">NoS &#8211; Paper Tabloid<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1947\" height=\"2560\" data-id=\"1361\" sizes=\"auto, (max-width: 480px) 100vw, (max-width: 768px) 100vw, (max-width: 1024px) 90vw, (max-width: 1440px) 80vw, 700px\" src=\"https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/2022\/11\/NoS_Works_Paper_Tabloid_Edition1_ARTWORK_June01-scaled.jpg\" alt=\"\" class=\"wp-image-1361\" srcset=\"https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/NoS_Works_Paper_Tabloid_Edition1_ARTWORK_June01-scaled.jpg 1947w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/NoS_Works_Paper_Tabloid_Edition1_ARTWORK_June01-228x300.jpg 228w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/NoS_Works_Paper_Tabloid_Edition1_ARTWORK_June01-779x1024.jpg 779w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/NoS_Works_Paper_Tabloid_Edition1_ARTWORK_June01-768x1010.jpg 768w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/NoS_Works_Paper_Tabloid_Edition1_ARTWORK_June01-1168x1536.jpg 1168w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/NoS_Works_Paper_Tabloid_Edition1_ARTWORK_June01-1557x2048.jpg 1557w\" \/><figcaption class=\"wp-element-caption\">NoS &#8211; Artwork<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>\u038c\u03c4\u03b1\u03bd \u03c4\u03bf Not On Sunday \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7, \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2: Discover (\u0391\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7), Define (\u03a0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2), Design (\u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2), Detail (\u039b\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1), Deliver (\u03a0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7). \u03a3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u00ab\u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd\u00bb, \u03c4\u03bf\u03c5\u03c2 \u03b4\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b4\u03c1\u03cc\u03bc\u03bf\u03c5\u03c2. \u039f \u03b4\u03c1\u03cc\u03bc\u03bf\u03c2 1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03b5\u03c1\u03af\u03bc\u03b5\u03bd\u03b1\u03bd, \u03bf \u03b4\u03c1\u03cc\u03bc\u03bf\u03c2 2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03ad\u03c3\u03b7 \u03bb\u03cd\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bf \u03b4\u03c1\u03cc\u03bc\u03bf\u03c2 3 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c2\u00bb, \u03bb\u03ad\u03b5\u03b9 \u03bf Willows. \u0391\u03bd \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b5\u03bb\u03b5\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bb\u03b5\u03af\u03c8\u03b5\u03c4\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b5\u03c2 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2, \u03b5\u03ba\u03b5\u03af, \u03c0\u03c1\u03bf\u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af, \u03c4\u03b1 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03ac\u03bd\u03b5 \u03c3\u03c4\u03c1\u03b1\u03b2\u03ac. \u00ab\u0391\u03bd \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03ba\u03bb\u03b7\u03c1\u03ae \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c3\u03c4\u03b7\u03bd \u00ab\u0391\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03b7\u00bb \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u00ab\u03a0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u00bb, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03cc\u03c4\u03b5 \u03bf \u00ab\u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2\u00bb \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03b4\u03b9\u03b1\u03c3\u03ba\u03b5\u03b4\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9\u00bb.<\/p>\n\n\n\n<p>\u0397 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b1\u03bd\u03b1\u03c0\u03cc\u03c6\u03b5\u03c5\u03ba\u03c4\u03b7, \u03bb\u03ad\u03b5\u03b9, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03bf\u03cd\u03bd \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b1\u03c0\u03cc \u03cc,\u03c4\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc 10 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1, \u03c4\u03b1 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b6\u03b7\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2. \u03a0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b1\u03ba\u03c1\u03bf\u03b6\u03c9\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7. \u00ab\u038c\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03b6\u03c9\u03af\u03b1, \u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ac\u03c4\u03bf\u03bc\u03bf \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac. \u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03b1\u03bd\u03ad\u03bd\u03b1\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b5\u03b1\u03c5\u03c4\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b1\u03c2 \u03c0\u03bf\u03c5\u03bd \u03c0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7. \u0391\u03c0\u03cc \u03c4\u03bf \u03c4\u03b9 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03bf\u03c5\u03bd \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf \u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf\u03bd \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ae\u03c3\u03bf\u03c5\u03bd\u00bb.<\/p>\n\n\n\n<p><strong>Case<\/strong><strong> Study<\/strong><strong> 1: Ennismore<\/strong><\/p>\n\n\n\n<p><em>\u03a4\u03bf Ennismore \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03ad\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 F&amp;B \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf. \u039f \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03cc\u03b5\u03b4\u03c1\u03bf\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 F&amp;B Jules Pearson \u03ba\u03b1\u03b9 \u03bf \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c2 \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 F&amp;B Gareth Evans \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd \u03c0\u03ce\u03c2 \u03c6\u03c4\u03b9\u03ac\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5 F&amp;B \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae.<\/em><\/p>\n\n\n\n<p>Pearson: \u00ab\u0397 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03bc\u03bf\u03c5 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03bd\u03b1 \u03c4\u03b1\u03be\u03b9\u03b4\u03b5\u03cd\u03c9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03cc\u03bb\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03bd\u03ad\u03b1\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2, \u03b1\u03c2 \u03c0\u03bf\u03cd\u03bc\u03b5 \u03c3\u03c4\u03b7 \u039b\u03b9\u03c3\u03b1\u03b2\u03cc\u03bd\u03b1, \u03cc\u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03c9 \u03bc\u03b9\u03b1 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03c1\u03ce\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2. \u03a3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ce \u03ba\u03cc\u03c3\u03bc\u03bf, \u03c0\u03af\u03bd\u03c9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b8\u03b1 \u03c3\u03c5\u03bd\u03c4\u03ac\u03be\u03c9 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd, \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c0\u03b1\u03bb\u03bc\u03cc \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1. \u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc, \u03c4\u03b9 \u03bb\u03b5\u03af\u03c0\u03b5\u03b9, \u03b7 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c7\u03c1\u03c9\u03c3\u03b7, \u03c4\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af. \u00ab\u03a3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7 \u03bc\u03cc\u03b4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ad\u03c2. \u03a4\u03b1\u03be\u03b9\u03b4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2, \u03c3\u03ba\u03ad\u03c6\u03c4\u03b5\u03c3\u03c4\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03ad\u03be\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac, \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03c4\u03b5 \u03b5\u03b9\u03b4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03ba\u03bf\u03b9\u03c4\u03ac\u03b6\u03b5\u03c4\u03b5 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2, \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03ad\u03bd\u03b1 \u03bc\u03b5\u03af\u03b3\u03bc\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03ac\u03c4\u03c9\u03bd.<\/p>\n\n\n\n<p>\u00ab\u0388\u03c7\u03c9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 59 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bc\u03b1\u03c2 \u03c6\u03ad\u03c4\u03bf\u03c2, \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03bf\u03c5\u03bc\u03b5, \u03b5\u03af\u03c4\u03b5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03ba\u03ac\u03c4\u03b9. \u03a3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bc\u03b5 \u03c3\u03b5 75% \u03c4\u03c5\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03b9 25% \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae, \u03c3\u03ba\u03b5\u03c0\u03c4\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03c4\u03c9\u03bd \u03c4\u03c1\u03bf\u03c0\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c4\u03c1\u03bf\u03c0\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 \u03b5\u03ac\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03ba\u03cc\u03c3\u03bc\u03b7\u03c3\u03b7. \u00ab\u038c\u03c4\u03b1\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2, \u03b5\u03c0\u03b9\u03bd\u03bf\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c6\u03c4\u03b9\u03ac\u03c7\u03bd\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 \u03bc\u03b5\u03bd\u03bf\u03cd \u03c6\u03b1\u03b3\u03b7\u03c4\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b9\u03bb\u03ac\u03bc\u03b5 \u03bc\u03b5 \u03b3\u03c1\u03b1\u03c6\u03af\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c3\u03bc\u03b7\u03c4\u03ad\u03c2 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ce\u03bd \u03c7\u03ce\u03c1\u03c9\u03bd. \u03a3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c0\u03af\u03bd\u03b1\u03ba\u03b1 \u03c3\u03c4\u03b9\u03bb (moodboard), \u03bc\u03b1\u03c7\u03b1\u03b9\u03c1\u03bf\u03c0\u03af\u03c1\u03bf\u03c5\u03bd\u03b1, \u03c0\u03b9\u03ac\u03c4\u03b1, \u03c3\u03c4\u03bf\u03bb\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5 \u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c4\u03bf \u03c0\u03ac\u03c1\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5.<\/p>\n\n\n\n<p>\u00ab\u038c\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2. H \u03ba\u03b1\u03b8\u03b5\u03bc\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b6\u03ac\u03ba\u03b9 \u03ae \u03ba\u03bf\u03b9\u03bd\u03cc\u03c7\u03c1\u03b7\u03c3\u03c4\u03bf bar \u03ae \u03bb\u03cc\u03bc\u03c0\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 7 \u03c0.\u03bc. \u03ad\u03c9\u03c2 \u03c4\u03b9\u03c2 2 \u03c0.\u03bc. \u0388\u03c4\u03c3\u03b9, \u03c3\u03c4\u03bf The Hoxton \u03cc\u03bb\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03bf \u03bb\u03cc\u03bc\u03c0\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03cc \u03c7\u03ce\u03c1\u03bf, \u03b5\u03bd\u03ce \u03c4\u03bf Mondrian \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03b7\u03bd \u03c4\u03ad\u03c7\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf. \u03a6\u03c4\u03b9\u03ac\u03c7\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf concept deck \u03ba\u03b1\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03bd\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03bd Gareth \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9, \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03bc\u03c0\u03c1\u03bf\u03c2-\u03c0\u03af\u03c3\u03c9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03bc\u03b5\u03bd\u03bf\u03cd. \u00ab\u0388\u03c7\u03bf\u03c5\u03bc\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ad\u03bd\u03b1\u03bd \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b5\u03b3\u03c7\u03b5\u03b9\u03c1\u03af\u03b4\u03b9\u03bf \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 service, \u03b8\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03b8\u03b1 \u03c3\u03c4\u03b5\u03af\u03bb\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9, \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b1 \u03c0\u03bf\u03c4\u03ac, \u03bf Gareth \u03b8\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd \u03bc\u03b1\u03c2\u00bb.<\/p>\n\n\n\n<p>Evans: \u00ab\u0394\u03b5\u03bd \u03bd\u03bf\u03bc\u03af\u03b6\u03c9 \u03cc\u03c4\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03c3\u03c4\u03b9\u03bb F&amp;B \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03bc\u03b1\u03c2. \u038c\u03bb\u03b5\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03ba\u03ac\u03c0\u03c9\u03c2&nbsp; \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1. \u039e\u03ad\u03c1\u03c9 \u03ba\u03b1\u03c4\u03ac \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b1\u03bd \u03ba\u03ac\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2, \u03be\u03ad\u03c1\u03c9, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c0\u03bf\u03b9\u03b1 \u03b3\u03c5\u03b1\u03bb\u03b9\u03ac \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf SLS \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03cc\u03c7\u03b9 \u03c3\u03c4\u03bf The Hoxton. \u039c\u03cc\u03bb\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ac\u03bb\u03bb\u03b5\u03c2 \u03c3\u03c5\u03b6\u03b7\u03c4\u03bf\u03cd\u03c3\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b1\u03bd \u03c4\u03b1 \u03c0\u03bf\u03c4\u03ae\u03c1\u03b9\u03b1 \u03ba\u03c1\u03b1\u03c3\u03b9\u03bf\u03cd \u03ae\u03c4\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf The Hoxton. \u038c\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03bf\u03af \u03bb\u03ac\u03c4\u03c1\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03c1\u03b1\u03c3\u03b9\u03bf\u03cd \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc Riedel. \u0391\u03bd\u03b1\u03c1\u03c9\u03c4\u03b9\u03cc\u03bc\u03b1\u03c3\u03c4\u03b1\u03bd \u03b1\u03bd \u03c4\u03b1 \u03c0\u03bf\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c4\u03cd\u03c0\u03bf\u03c5 ISO \u03b8\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03c3\u03b1\u03bd \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 Hoxton.<\/p>\n\n\n\n<p>\u00ab\u0397 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b8\u03b5\u03bd\u03cc\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7. \u0394\u03b5\u03bd \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03c0\u03b9\u03c3\u03ba\u03cc\u03c4\u03b1, \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ad\u03be\u03c5\u03c0\u03bd\u03bf\u03b9 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03cc. \u0395\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03bc\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03a0\u03cc\u03bb\u03b7 \u03c4\u03bf\u03c5 \u039c\u03b5\u03be\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03bf\u03bc\u03ac\u03b4\u03b1. \u0388\u03c7\u03bf\u03c5\u03bc\u03b5 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03b5\u03ba\u03b5\u03af \u03b1\u03bb\u03bb\u03ac \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03bc\u03ad\u03c1\u03b7, \u03b1\u03bb\u03bb\u03ac \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf F&amp;B \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b9\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03ba\u03bb\u03af\u03bc\u03b1. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03bf\u03cd\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03ce\u03c1\u03b1 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<p><strong>Case study 2: Experimental Group<\/strong><\/p>\n\n\n\n<p><em>\u0391\u03c0\u03cc \u03c4\u03bf \u03a0\u03b1\u03c1\u03af\u03c3\u03b9, \u03c4\u03b7 \u039d\u03ad\u03b1 \u03a5\u03cc\u03c1\u03ba\u03b7, \u03c4\u03b7\u03bd \u038a\u03bc\u03c0\u03b9\u03b6\u03b1 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c0\u03cc\u03bb\u03b5\u03b9\u03c2, \u03c4\u03bf Experimental Group \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03bc\u03b5 \u03c4\u03bf \u03ac\u03bd\u03bf\u03b9\u03b3\u03bc\u03b1 \u03c4\u03bf\u03c5 Experimental Cocktail Club \u03c3\u03c4\u03bf \u03a0\u03b1\u03c1\u03af\u03c3\u03b9 \u03c4\u03bf 2017. \u03a4\u03ce\u03c1\u03b1, \u03bc\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc wine bar \u03ba\u03b1\u03b9 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1, \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03cc\u03c1\u03b9\u03b1, \u03bf \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03ba\u03b7\u03bd\u03bf\u03b8\u03ad\u03c4\u03b7\u03c2 Xavier Padovani \u03c4\u03bf\u03bd\u03af\u03b6\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03ba\u03b1\u03b8\u03b5\u03c4\u03af.<\/em><\/p>\n\n\n\n<p>\u00ab\u03a4\u03bf branding \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ad\u03c1\u03b3\u03bf \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5. \u039f\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2 \u03b8\u03b1 \u03b5\u03bc\u03c0\u03bb\u03b1\u03ba\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03bc\u03ad\u03c1\u03b1, \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03ad\u03c2 \u03ae \u03b8\u03b1 \u03b2\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bc\u03cc\u03bd\u03bf\u03b9 \u03bc\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2.<\/p>\n\n\n\n<p>\u00ab\u038c\u03c4\u03b1\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03c7\u03ce\u03c1\u03c9\u03bd \u03bc\u03b1\u03c2, \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c4\u03bf \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bb\u03cc, \u03ad\u03c4\u03c3\u03b9 \u03ce\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b1\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b5 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03c7\u03ce\u03c1\u03bf\u03c5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03b9\u03c3\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9. \u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03cc\u03bc\u03c9\u03c2. \u0397 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03bc\u03b1\u03c2 \u03c3\u03c4\u03b7 \u0392\u03b5\u03bd\u03b5\u03c4\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b7 \u03bb\u03ad\u03be\u03b7 \u00ab\u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u00bb [Il Palazzo Experimental] \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03bf \u039b\u03bf\u03bd\u03b4\u03af\u03bd\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03ad\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf, \u03bf\u03c0\u03cc\u03c4\u03b5 \u03b4\u03b5\u03bd \u03c4\u03bf \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 [Henrietta Hotel]. \u039f\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03bc\u03b1\u03c2 \u03c3\u03c4\u03bf wine bar [La Compagnie des Vins Surnaturels, \u03ae CVS] \u03ae\u03c4\u03b1\u03bd \u03b1\u03b4\u03cd\u03bd\u03b1\u03c4\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7 \u039d\u03ad\u03b1 \u03a5\u03cc\u03c1\u03ba\u03b7 \u03ba\u03b1\u03b9 \u03ae\u03c4\u03b1\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ad\u03bd\u03b1\u03c2 \u03b5\u03c6\u03b9\u03ac\u03bb\u03c4\u03b7\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c3\u03c4\u03b7\u03bd \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03ae, \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf CVS \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03c3\u03ae\u03bc\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03c6\u03b1\u03c1\u03bc\u03b1\u03ba\u03b5\u03af\u03bf\u03c5. \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b1\u03c3\u03c4\u03b5\u03af\u03bf \u03cc\u03bc\u03c9\u03c2, \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc, \u03b8\u03b1 \u03ad\u03c1\u03b8\u03b5\u03b9 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c2.<\/p>\n\n\n\n<p>\u00ab\u0391\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 check-in \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03bc\u03b1\u03c2 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03bd\u03b1\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5, \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03b5\u03bc\u03ac\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03bf\u03cd\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03a0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u039f\u03bc\u03b1\u03b4\u03b9\u03ba\u03ae \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u038c\u03c4\u03b1\u03bd \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 check-in, \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf bar \u03ae \u03c4\u03bf \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03cc\u03c1\u03b9\u03bf, \u03ad\u03c4\u03c3\u03b9 \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03c1\u03b5\u03c3\u03b5\u03c8\u03b9\u03cc\u03bd \u03bd\u03b1 \u03bc\u03b7\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c4\u03b7\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bb\u03cc\u03bc\u03c0\u03b9, \u03bc\u03b5 \u03c3\u03ba\u03bf\u03c0\u03cc \u03bf \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bd\u03b1\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c4\u03c5\u03c7\u03ae \u03c4\u03bf\u03c5 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5.<\/p>\n\n\n\n<p>\u00ab\u0397 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af. \u039f \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03b4\u03bf\u03bc\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae F&amp;B \u03c3\u03c4\u03bf \u03a0\u03b1\u03c1\u03af\u03c3\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ad\u03c2 F&amp;B \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b5\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2. \u03a4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03b1\u03b6\u03af \u03bc\u03b1\u03c2 \u03c9\u03c2 bartender. \u03a0\u03bf\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ac \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03bd\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae \u03c7\u03b1\u03bb\u03b1\u03c1\u03ce\u03bd \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd. \u0393\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03bf\u03c4\u03ac \u03bc\u03b1\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03b1\u03c3\u03af\u03b1\u03c3\u03b7.<\/p>\n\n\n\n<p>\u0391\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 cocktail bar, \u03c4\u03cc\u03c4\u03b5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 10-12 \u03c3\u03c4\u03bf \u03bc\u03b5\u03bd\u03bf\u03cd. \u0394\u03cd\u03bf \u03bc\u03b5 \u03c4\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03ae\u03c4\u03b1\u03bd \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae \u03b1\u03c0\u03cc \u03c4\u03cc\u03c4\u03b5 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03bf\u03af\u03be\u03b1\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b6\u03b7\u03c4\u03ac\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 \u03b5\u03bc\u03ac\u03c2. \u0388\u03c7\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae \u03c0\u03bf\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03bf\u03cd\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 bar \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03ac\u03c1\u03ba\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u03a0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03bb\u03ac \u03c4\u03b1 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b1\u03c6\u03ae\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bc\u03b5 Grey Goose, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03bf\u03c9\u03b8\u03bf\u03cd\u03bc\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2. \u03a0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b8\u03b1 \u03c6\u03c4\u03b9\u03ac\u03be\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03bc\u03b1\u03c2 \u03b2\u03cc\u03c4\u03ba\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b6\u03b9\u03bd \u03c3\u03c4\u03bf \u039b\u03bf\u03bd\u03b4\u03af\u03bd\u03bf\u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1669\" data-id=\"1358\" sizes=\"auto, (max-width: 480px) 100vw, (max-width: 768px) 100vw, (max-width: 1024px) 90vw, (max-width: 1440px) 80vw, 700px\" src=\"https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/2022\/11\/il-palazzo-experimental-\u00a9-patrick-locqueneux-mr-tripper-79.jpg\" alt=\"\" class=\"wp-image-1358\" srcset=\"https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/il-palazzo-experimental-\u00a9-patrick-locqueneux-mr-tripper-79.jpg 2500w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/il-palazzo-experimental-\u00a9-patrick-locqueneux-mr-tripper-79-300x200.jpg 300w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/il-palazzo-experimental-\u00a9-patrick-locqueneux-mr-tripper-79-1024x684.jpg 1024w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/il-palazzo-experimental-\u00a9-patrick-locqueneux-mr-tripper-79-768x513.jpg 768w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/il-palazzo-experimental-\u00a9-patrick-locqueneux-mr-tripper-79-1536x1025.jpg 1536w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/il-palazzo-experimental-\u00a9-patrick-locqueneux-mr-tripper-79-2048x1367.jpg 2048w\" \/><figcaption class=\"wp-element-caption\">Il Palazzo Experimental \u00a9 Patrick Locqueneux &#8211; mr tripper-79<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"4500\" height=\"3004\" data-id=\"1360\" sizes=\"auto, (max-width: 480px) 100vw, (max-width: 768px) 100vw, (max-width: 1024px) 90vw, (max-width: 1440px) 80vw, 700px\" src=\"https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/2022\/11\/henrietta-\u00a9-patrick-locqueneux-mrtripper-26-scaled.jpg\" alt=\"\" class=\"wp-image-1360\" srcset=\"https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/henrietta-\u00a9-patrick-locqueneux-mrtripper-26-scaled.jpg 4500w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/henrietta-\u00a9-patrick-locqueneux-mrtripper-26-300x200.jpg 300w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/henrietta-\u00a9-patrick-locqueneux-mrtripper-26-1024x684.jpg 1024w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/henrietta-\u00a9-patrick-locqueneux-mrtripper-26-768x513.jpg 768w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/henrietta-\u00a9-patrick-locqueneux-mrtripper-26-1536x1025.jpg 1536w, https:\/\/www.campariacademy.com\/el-gr\/wp-content\/uploads\/sites\/9\/2022\/11\/henrietta-\u00a9-patrick-locqueneux-mrtripper-26-2048x1367.jpg 2048w\" \/><figcaption class=\"wp-element-caption\">Henrietta \u00a9 Patrick Locqueneux &#8211; mrtripper-26<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p><strong><span style=\"text-decoration: underline\"><strong>\u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5<\/strong><\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0397 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2 \u03c5\u03c0\u03b5\u03c1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ac \u03c0\u03bf\u03c5 \u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03cc\u03c1\u03c4\u03b1<\/strong>. \u039c\u03cc\u03bb\u03b9\u03c2 \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03c3\u03b1\u03c2 \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03b9\u03bd\u03ae \u03c0\u03cc\u03c1\u03c4\u03b1 \u03c3\u03b1\u03c2, \u03b7 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03ba\u03bb\u03b5\u03af\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c4\u03c5\u03c7\u03ae \u03c4\u03b7\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2, \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c4\u03b9\u03bb \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ad\u03c9\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03b1 \u03c0\u03bf\u03c4\u03ac \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b3\u03c5\u03b1\u03bb\u03b9\u03ba\u03ce\u03bd \u03ae \u03c4\u03bf \u03c3\u03c4\u03b9\u03bb \u03c4\u03c9\u03bd \u03c0\u03bf\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c3\u03b5\u03c1\u03b2\u03af\u03c1\u03b5\u03c4\u03b5.<\/li>\n\n\n\n<li><strong>\u039b\u03ac\u03b2\u03b5\u03c4\u03b5 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03c4\u03cc\u03c0\u03b9\u03bf\u03c5\u03c2 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2.<\/strong> \u0395\u03bd\u03ce \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c1\u03af\u03c3\u03c4\u03b5\u03c2 \u03bf\u03b9 \u03bd\u03c4\u03cc\u03c0\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03bf\u03af \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2. \u03a6\u03c1\u03bf\u03bd\u03c4\u03af\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b5\u03c2, \u03cc\u03c4\u03b1\u03bd \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2.<\/li>\n\n\n\n<li><strong>\u0395\u03ac\u03bd \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c0\u03bf\u03bb\u03bb\u03bf\u03cd\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2, \u03bc\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c4\u03c5\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1.<\/strong> \u0395\u03bd\u03ce \u03b7 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03be\u03af\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2, \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c0\u03b1\u03bd\u03bf\u03bc\u03bf\u03b9\u03cc\u03c4\u03c5\u03c0\u03c9\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03bc\u03ad\u03c1\u03b5\u03c2. \u0398\u03b1 \u03b1\u03c0\u03bf\u03be\u03b5\u03bd\u03ce\u03c3\u03b5\u03c4\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b7 \u03c0\u03cc\u03bb\u03b7 \u03ae \u03c7\u03ce\u03c1\u03b1.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline\"><strong><strong>\u0386\u03bb\u03bb\u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b7\u03c6\u03b8\u03bf\u03cd\u03bd \u03c5\u03c0\u03cc\u03c8\u03b7<\/strong> <\/strong><\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 newsletters \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2.<\/strong> \u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c4\u03c9\u03bd \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd \u03c3\u03b1\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac, \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c0\u03b5\u03bb\u03b1\u03c4\u03b5\u03b9\u03b1\u03ba\u03ae \u03c3\u03b1\u03c2 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c3\u03b1\u03c2.<\/li>\n\n\n\n<li><strong>\u0397 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03c3\u03c4\u03b9\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae.<\/strong> \u03a3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03b5\u03bd\u03bf\u03cd \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2. \u03a4\u03b9 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ac \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03cc \u03c3\u03b1\u03c2; \u03a4\u03b9 \u03c3\u03c4\u03b9\u03bb \u00a0\u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c3\u03c4\u03b1 \u03bc\u03b5\u03bd\u03bf\u03cd \u03c3\u03b1\u03c2; \u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c4\u03b9\u03bb \u03c4\u03b7\u03c2 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b9\u03bd\u03b1\u03ba\u03af\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03b5\u03bd\u03bf\u03cd \u03c3\u03b1\u03c2; \u0391\u03c5\u03c4\u03cc \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03ac\u03c1\u03c4\u03b5\u03c2;<\/li>\n\n\n\n<li><strong>\u0391\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03b5\u03b9 \u03b7 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc.<\/strong> \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03bc\u03b9\u03b1 <a href=\"https:\/\/www.kantar.com\/inspiration\/brands\/what-are-the-most-valuable-global-brands-in-2022\">\u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf data insights<\/a> \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03bf\u03c1\u03b5\u03af\u03bf \u03c3\u03c5\u03bc\u03b2\u03bf\u03cd\u03bb\u03c9\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 Kantar, \u00ab\u03bf\u03b9 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03b9\u03ba\u03bf\u03b4\u03bf\u03bc\u03bf\u03cd\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c3\u03c4\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2. \u039c\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03c3\u03ba\u03bf\u03c0\u03cc \u03c0\u03bf\u03c5 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u00bb. \u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 Nike, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b4\u03b5\u03c3\u03bc\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c0\u03bd\u03ad\u03b5\u03b9 \u03ba\u03bf\u03c1\u03af\u03c4\u03c3\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b9\u03bf\u03bd\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b1, \u03b7 Patagonia \u03c4\u03b7\u03c2 \u03bf\u03c0\u03bf\u03af\u03b1\u03c2 \u03bf \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7\u03c2 \u03ad\u03b4\u03c9\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c3\u03b5 \u03c6\u03b9\u03bb\u03b1\u03bd\u03b8\u03c1\u03c9\u03c0\u03b9\u03ba\u03cc \u03af\u03b4\u03c1\u03c5\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03c0\u03bf\u03bb\u03ad\u03bc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03bb\u03b9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2.\u00a0<\/li>\n\n\n\n<li><strong>\u03a3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03ad\u03be\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 \u03c7\u03ce\u03c1\u03bf.<\/strong> \u039f\u03b9 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03b5\u03c1\u03b2\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03bf\u03bd\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 (bar, \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03cc\u03c1\u03b9\u03bf, \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf) \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03ac\u03bb\u03bb\u03b1 \u03bc\u03ad\u03c1\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03cc\u03c0\u03c9\u03c2 RTD \u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03cc\u03c3\u03bc\u03bf. \u03a3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03bf\u03b9\u03bf \u03c3\u03ba\u03bf\u03c0\u03cc \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1. \u03a4\u03c3\u03ac\u03bd\u03c4\u03b5\u03c2, \u03ba\u03b1\u03c0\u03ad\u03bb\u03b1, \u03bc\u03c0\u03bb\u03bf\u03c5\u03b6\u03ac\u03ba\u03b9\u03b1, \u03ba\u03bf\u03bd\u03ba\u03ac\u03c1\u03b4\u03b5\u03c2, \u03cc,\u03c4\u03b9 \u03ba\u03b9 \u03b1\u03bd \u03b5\u03af\u03bd\u03b1\u03b9, \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03bb\u03b1 \u03ad\u03bd\u03b1\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c4\u03bf \u03c7\u03c4\u03af\u03c3\u03bf\u03c5\u03bd \u03bc\u03b1\u03b6\u03af \u03c3\u03b1\u03c2 \u03ad\u03be\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c3\u03b1\u03c2.<\/li>\n\n\n\n<li><strong>\u03a4\u03bf afterservice \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03bd\u03af\u03ba\u03b7.<\/strong> \u0397 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03ce\u03c0\u03b9\u03c3\u03b7 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03c0\u03cc\u03bd\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac\u03c2, \u00a0\u03b1\u03bb\u03bb\u03ac \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03c4\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b5 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03bf\u03c0\u03c4\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2.<\/li>\n<\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline\"><strong>\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 <\/strong><\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/weallneedwords.com\/\"><strong>We All Need Words<\/strong><\/a><strong>: :<\/strong> \u039f \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b9\u03bb\u03ac\u03b5\u03b9 \u03c4\u03bf brand \u03c3\u03b1\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf We All Need Words \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc. \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 brand \u03c3\u03b1\u03c2 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c3\u03b1\u03c2. \u03a4\u03bf \u00abhow tos\u00bb \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03bb\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c1\u03c7\u03af\u03c3\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b1\u03b8\u03b1\u03af\u03bd\u03b5\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03c9\u03bd \u03bb\u03ad\u03be\u03b5\u03c9\u03bd \u03c3\u03c4\u03bf branding.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.kesselskramer.com\/\"><strong>Kesselskramer:<\/strong><\/a><strong> <\/strong>\u0391\u03c0\u03cc \u03b1\u03c5\u03c4\u03bf\u03ba\u03cc\u03bb\u03bb\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae\u03c2 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1\u03c2, \u03b5\u03ba\u03c4\u03b5\u03bd\u03b5\u03af\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ad\u03c9\u03c2 \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2, \u03b7 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 Kesselskramer \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03b4\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1 \u03b3\u03ba\u03ac\u03bc\u03b1 \u03c4\u03cd\u03c0\u03c9\u03bd \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.kesselskramer.com\/\"><strong>Mailchimp<\/strong><\/a><strong>: <\/strong>\u03a4\u03bf \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ad\u03c2 \u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03b1\u03c7\u03c5\u03b4\u03c1\u03bf\u03bc\u03b5\u03af\u03bf\u03c5. \u03a4\u03bf Mailchimp \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1, \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03ac \u03c3\u03b1\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c3\u03c4\u03b1 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03ba\u03b9\u03b2\u03ce\u03c4\u03b9\u03b1 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2.<\/li>\n<\/ul>\n\n\n\n<p><em>Millie<\/em> <em>Milliken<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2;\/ \u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf brand identity; \u0397 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c0\u03b1\u03c1\u03b1\u03b3\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c5\u03c0\u03b5\u03c1\u03b2\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03ac \u03c0\u03bf\u03bb\u03cd \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03cc \u03c3\u03b1\u03c2. \u03a0\u03b1\u03bb\u03ad\u03c4\u03b5\u03c2 \u03c7\u03c1\u03c9\u03bc\u03ac\u03c4\u03c9\u03bd, \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03af \u03c7\u03ce\u03c1\u03bf\u03b9, \u03c5\u03bb\u03b9\u03ba\u03ac, \u03c3\u03c4\u03b9\u03bb \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2, \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u038c\u03bb\u03bf\u03b9 \u03b1\u03c5\u03c4\u03bf\u03af \u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac \u03ac\u03bb\u03bb\u03b1 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2. \u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1; \u0397 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,22],"tags":[76],"theme":[4],"class_list":["post-1355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","category-empnefsi","tag-design-and-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf brand identity \u03c4\u03bf\u03c5 bar \u03c3\u03b1\u03c2 - Campari Academy<\/title>\n<meta name=\"description\" content=\"Logos, storytelling, service and product all 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