{"id":1422,"date":"2022-12-06T08:03:48","date_gmt":"2022-12-06T08:03:48","guid":{"rendered":"https:\/\/www.campariacademy.com\/en-asia\/?p=1422"},"modified":"2022-12-06T08:03:49","modified_gmt":"2022-12-06T08:03:49","slug":"what-goes-into-designing-brand-identity-with-kristen-millar","status":"publish","type":"post","link":"https:\/\/www.campariacademy.com\/en-asia\/inspiration\/what-goes-into-designing-brand-identity-with-kristen-millar\/","title":{"rendered":"What Goes Into Designing &#8211; Brand Identity with Kristen Millar"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"container-lazyload preview-lazyload container-youtube js-lazyload--not-loaded\"><a href=\"https:\/\/youtu.be\/YvJMKtXi1wU\" class=\"lazy-load-youtube preview-lazyload preview-youtube\" data-video-title=\"A Brand Identity with Kristen Millar | What Goes Into Designing | Campari Academy\" title=\"Play video &quot;A Brand Identity with Kristen Millar | What Goes Into Designing | Campari Academy&quot;\">https:\/\/youtu.be\/YvJMKtXi1wU<\/a><noscript>Video can&#8217;t be loaded because JavaScript is disabled: <a href=\"https:\/\/youtu.be\/YvJMKtXi1wU\" title=\"A Brand Identity with Kristen Millar | What Goes Into Designing | Campari Academy\">A Brand Identity with Kristen Millar | What Goes Into Designing | Campari Academy (https:\/\/youtu.be\/YvJMKtXi1wU)<\/a><\/noscript><\/div>\n<\/div><\/figure>\n\n\n\n<p>Our \u201cWhat Goes Into Designing\u201d series will introduce you to the designers and creatives behind the tools to success for any hospitality business. Through their own words they will share their expertise and give you an insight into what their work is all about. Learn first-hand from our experts as they give you their best insider tips and break down what it is they really do.<\/p>\n\n\n\n<p>In this episode we speak to Kristen Millar, Global Brand Director for <a href=\"https:\/\/www.thenomadhotel.com\/\">NoMad Hotels<\/a>, as she shares the secrets to creating a strong <strong>Brand Identity<\/strong>. Known for their all-encompassing take on hospitality and their meticulous attention to detail, the New York born brand not only changed the game of hospitality \u2013 but also brought a whole neighbourhood in the city to life. Since then, Kristen and NoMad has opened several more venues, the latest being <a href=\"https:\/\/www.thenomadhotel.com\/london\/\">NoMad London<\/a> \u2013 never compromising on the core values of its origins.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-id=\"1424\" sizes=\"auto, (max-width: 480px) 100vw, (max-width: 768px) 100vw, (max-width: 1024px) 90vw, (max-width: 1440px) 80vw, 700px\" src=\"https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/2022\/12\/NoMad_Vegas_Bar_105-1-1-scaled.jpg\" alt=\"\" class=\"wp-image-1424\" srcset=\"https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/sites\/10\/2022\/12\/NoMad_Vegas_Bar_105-1-1-scaled.jpg 2560w, https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/sites\/10\/2022\/12\/NoMad_Vegas_Bar_105-1-1-300x200.jpg 300w, https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/sites\/10\/2022\/12\/NoMad_Vegas_Bar_105-1-1-1024x683.jpg 1024w, https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/sites\/10\/2022\/12\/NoMad_Vegas_Bar_105-1-1-768x512.jpg 768w, https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/sites\/10\/2022\/12\/NoMad_Vegas_Bar_105-1-1-1536x1024.jpg 1536w, https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/sites\/10\/2022\/12\/NoMad_Vegas_Bar_105-1-1-2048x1365.jpg 2048w\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2560\" data-id=\"1425\" sizes=\"auto, (max-width: 480px) 100vw, (max-width: 768px) 100vw, (max-width: 1024px) 90vw, (max-width: 1440px) 80vw, 700px\" src=\"https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/2022\/12\/NoMad_Vegas_9.6.18_105-1-scaled.jpg\" alt=\"\" class=\"wp-image-1425\" srcset=\"https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/sites\/10\/2022\/12\/NoMad_Vegas_9.6.18_105-1-scaled.jpg 2048w, https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/sites\/10\/2022\/12\/NoMad_Vegas_9.6.18_105-1-240x300.jpg 240w, https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/sites\/10\/2022\/12\/NoMad_Vegas_9.6.18_105-1-819x1024.jpg 819w, https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/sites\/10\/2022\/12\/NoMad_Vegas_9.6.18_105-1-768x960.jpg 768w, https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/sites\/10\/2022\/12\/NoMad_Vegas_9.6.18_105-1-1229x1536.jpg 1229w, https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/sites\/10\/2022\/12\/NoMad_Vegas_9.6.18_105-1-1638x2048.jpg 1638w, https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/sites\/10\/2022\/12\/NoMad_Vegas_9.6.18_105-1-480x600.jpg 480w\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Want to know more about \u201cWhat Goes Into Designing\u201d, watch our <a href=\"https:\/\/www.campariacademy.com\/en-asia\/inspiration\/what-goes-into-designin-interior-design-with-alexandria-dauley\/\">Interior Design<\/a> episode or watch our <a href=\"https:\/\/www.campariacademy.com\/en-asia\/perspectives\/\">Perspectives<\/a> series and check out these related articles&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.campariacademy.com\/en-asia\/inspiration\/behind-bars-changing-the-status-quo\/\">Changing The Status Quo<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.campariacademy.com\/en-asia\/inspiration\/trends\/a-bar-world-reimagined\/\">A (Bar) World Reimagined<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.campariacademy.com\/en-asia\/inspiration\/technologydesign-the-future-of-bars\/\">Design &amp; technology: The Future of Bars<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our \u201cWhat Goes Into Designing\u201d series will introduce you to the designers and creatives behind the tools to success for any hospitality business. Through their own words they will share their expertise and give you an insight into what their work is all about. Learn first-hand from our experts as they give you their best [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,27],"tags":[76],"theme":[4],"class_list":["post-1422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-trends","tag-design-and-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Goes Into Designing - Brand Identity with Kristen Millar<\/title>\n<meta name=\"description\" content=\"In this episode of &quot;What goes into designing&quot;, we sit with Kristen Millar, Global Brand Director for NoMad Hotels, to dive into brand identity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campariacademy.com\/en-asia\/inspiration\/what-goes-into-designing-brand-identity-with-kristen-millar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Goes Into Designing - Brand Identity with Kristen Millar\" \/>\n<meta property=\"og:description\" content=\"In this episode of &quot;What goes into designing&quot;, we sit with Kristen Millar, Global Brand Director for NoMad Hotels, to dive into brand identity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.campariacademy.com\/en-asia\/inspiration\/what-goes-into-designing-brand-identity-with-kristen-millar\/\" \/>\n<meta property=\"og:site_name\" content=\"Campari Academy\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-06T08:03:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-06T08:03:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.campariacademy.com\/wp-content\/uploads\/2022\/12\/Kristen-GFX-Still.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlo Carnevale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlo Carnevale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.campariacademy.com\/en-asia\/inspiration\/what-goes-into-designing-brand-identity-with-kristen-millar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.campariacademy.com\/en-asia\/inspiration\/what-goes-into-designing-brand-identity-with-kristen-millar\/\"},\"author\":{\"name\":\"Carlo Carnevale\",\"@id\":\"https:\/\/www.campariacademy.com\/en-asia\/#\/schema\/person\/f55238810eb6db7d3d6090b89e0ebd01\"},\"headline\":\"What Goes Into Designing &#8211; Brand Identity with Kristen Millar\",\"datePublished\":\"2022-12-06T08:03:48+00:00\",\"dateModified\":\"2022-12-06T08:03:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.campariacademy.com\/en-asia\/inspiration\/what-goes-into-designing-brand-identity-with-kristen-millar\/\"},\"wordCount\":208,\"publisher\":{\"@id\":\"https:\/\/www.campariacademy.com\/en-asia\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.campariacademy.com\/en-asia\/inspiration\/what-goes-into-designing-brand-identity-with-kristen-millar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.campariacademy.com\/en-asia\/wp-content\/uploads\/sites\/10\/2022\/12\/Kristen-GFX-Still.jpg\",\"keywords\":[\"Design and Technology\"],\"articleSection\":[\"Inspiration\",\"Trends\"],\"inLanguage\":\"en-SG\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.campariacademy.com\/en-asia\/inspiration\/what-goes-into-designing-brand-identity-with-kristen-millar\/\",\"url\":\"https:\/\/www.campariacademy.com\/en-asia\/inspiration\/what-goes-into-designing-brand-identity-with-kristen-millar\/\",\"name\":\"What Goes Into Designing - 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