SPRITZ ME - Campari Academy

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About

Events

Perspectives

Season 1
Season 2

Season 1

Community & Culture

Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.

Design & Technology

In this episode, we look at the impact that design and functionality (or the lack thereof) can have when running a bar – exploring how customer experience is only as good as the experience and efficiency of the bartenders themselves.

Along the way, we speak to a bar design expert, innovative bartenders and a tech professional – inspiring our audience with examples of beautiful – and functional – hospitality design, whilst uncovering the spectrum of decisions that can affect (and improve) the day-to-day workings of a bartender’s workplace…

Raw Materials & Flavours

In this episode, we investigate raw materials & flavour how the two relate to one another and how (through deeper understanding) bartenders can develop better, more innovative serves that elevate customer experience.
Along the way, we speak to food suppliers, a tea maker, farmers, foragers and leading bartenders all in an effort to understand more about seasonality, locality, experimentation and uncover how far developing flavour can go.

Season 2

Leadership is...

What should leadership look like in bars? We talk to bar owners and respected leaders who have worked hard to build and lead teams that work together harmoniously to be some of the best in the business. From effective communication to navigating failure and adversity, they explain what it takes to truly lead a team.

How Do We Perceive Flavour?

In this episode, we examine how the senses work, and the impact they can have on our perception of flavours. Sight, sound, taste, touch and smell: all five senses need to be considered when working with flavour creation. From London, to Taipei and Seoul, our experts –professors and authors, bartenders and owners – explain how they affect the flavours in our glass.

Training

Inspiration

SPRITZ ME

Article

3:2:1 - Spritz Me to Venice!

HEY BARTENDERS! Would you like to enjoy a once-in-a-lifetime trip to Venice, Italy? For your chance to experience the spiritual home of Aperol, and Venice’s allure, all you need to do is craft your perfect Aperol Spritz using the recipe 3 parts Prosecco, 2 parts Aperol and 1 part soda, gently stir and add an […]