{"id":3893,"date":"2025-03-19T08:12:00","date_gmt":"2025-03-19T08:12:00","guid":{"rendered":"https:\/\/www.campariacademy.com\/en-us\/?p=3893"},"modified":"2025-03-20T20:22:21","modified_gmt":"2025-03-20T20:22:21","slug":"rejiggering-the-menu-mark-murphy","status":"publish","type":"post","link":"https:\/\/www.campariacademy.com\/en-us\/training\/past-events\/rejiggering-the-menu-mark-murphy\/","title":{"rendered":"Rejiggering the Menu with Mark Murphy: Class Recording"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Learn how to make more successful menus with tips, tricks, and real life examples in this Academy Session.<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"container-lazyload preview-lazyload container-youtube js-lazyload--not-loaded\"><a href=\"https:\/\/www.youtube.com\/watch?v=Y4OOo-pyWes\" class=\"lazy-load-youtube preview-lazyload preview-youtube\" data-video-title=\"Rejiggering the Menu for Success with Mark Murphy\" title=\"Play video &quot;Rejiggering the Menu for Success with Mark Murphy&quot;\">https:\/\/www.youtube.com\/watch?v=Y4OOo-pyWes<\/a><noscript>Video can&#8217;t be loaded because JavaScript is disabled: <a href=\"https:\/\/www.youtube.com\/watch?v=Y4OOo-pyWes\" title=\"Rejiggering the Menu for Success with Mark Murphy\">Rejiggering the Menu for Success with Mark Murphy (https:\/\/www.youtube.com\/watch?v=Y4OOo-pyWes)<\/a><\/noscript><\/div>\n<\/div><\/figure>\n\n\n\n<p>Creating a cocktail menu that harmonizes creativity with practical operations strategies is an art!<\/p>\n\n\n\n<p>Instructor Mark Murphy joined us to share valuable insights from years of coaching bartenders and managers through the menu-building process.<\/p>\n\n\n\n<p>Learn how to build a drinks list that works creatively <em>and<\/em> commercially! Get practical tips on strategic planning, visual design, and turning sales reports into useful data.<\/p>\n\n\n\n<p>You\u2019ll learn how to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Develop Cocktails<\/strong> with a Whole Menu approach<\/li>\n\n\n\n<li><strong>\u201cSpeak spreadsheet\u201d<\/strong> and cost effectively<\/li>\n\n\n\n<li><strong>Balance<\/strong> creative vision and business needs<\/li>\n\n\n\n<li><strong>Understand<\/strong> COGS and PMIX (and how to use them)<\/li>\n<\/ul>\n\n\n\n<p>Whether you\u2019re an \u201cadmin day\u201d pro or spreadsheets make you dizzy, this class makes the math simple, clear, and maybe even fun.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h4 class=\"wp-block-heading\">DOWNLOAD THE INTERACTIVE WORKSHEET <a href=\"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2025\/03\/CAMPARI-ACADEMY-COGS-AND-PMIX-WORKSHEET.xlsx\">HERE<\/a>.<\/h4>\n\n\n\n<p>Put your education into practice with this editable Excel doc, pre-installed with helpful equations to calculate COGS and PMIX.<\/p>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-50a1b97c-fc5c-4bd1-a83b-3f93cf3d1ca1\" href=\"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2025\/03\/CAMPARI-ACADEMY-COGS-AND-PMIX-WORKSHEET.xlsx\">CAMPARI ACADEMY &#8211; COGS AND PMIX WORKSHEET<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About Your Teacher:<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"630\" sizes=\"auto, (max-width: 480px) 100vw, (max-width: 768px) 100vw, (max-width: 1024px) 90vw, (max-width: 1440px) 80vw, 700px\" src=\"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2025\/03\/mark-murphy-headshot.jpg\" alt=\"Mark Murphy\" class=\"wp-image-3883\" style=\"width:400px\" srcset=\"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2025\/03\/mark-murphy-headshot.jpg 606w, https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2025\/03\/mark-murphy-headshot-289x300.jpg 289w\" \/><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/www.instagram.com\/murphmarky\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Mark&nbsp;Murphy<\/a><\/strong> is the Director of Bar Operations for one of the largest independently owned restaurant companies in the US, leading creative, financial, and functional development of over 35 bar programs.<\/p>\n\n\n\n<p>With over two decades in&nbsp;the&nbsp;industry, paired with an education degree, he combines practicality and creativity to build effective and efficient spaces, concept-rooted menus, and thoughtful trainings for successful staffs.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><strong>Want to know about upcoming free classes? <a href=\"https:\/\/www.campariacademy.com\/en-us\/subscribe\/\">Sign up for our newsletter!<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h4 class=\"wp-block-heading\">Thirsty for more? Check out these popular class recordings:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.campariacademy.com\/en-us\/training\/past-events\/clarified-milk-punch\/\">Clarified Milk Punch \u2013 Josh Seaburg<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.campariacademy.com\/en-us\/training\/dave-arnold-spin-cycle\/\">Spinzalls &amp; Clarification\u2026And So Much More \u2013 Dave Arnold<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.campariacademy.com\/en-us\/training\/past-events\/how-to-carbonate-cocktails\/\">Carbonating Cocktails \u2013 Bart Miedeksza &amp; Valentino Girotto<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.campariacademy.com\/en-us\/training\/past-events\/frozen-drinks\/\">Do Frozen Drinks Right \u2013 Michael Moberly<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.campariacademy.com\/en-us\/training\/past-events\/kate-gerwin-making-things-happen\/\">The Art of Making Things Happen \u2013 Kate Gerwin<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn how make creative and financially impactful drink menus for your bar in this Digital Session. Watch Now!<\/p>\n","protected":false},"author":23624,"featured_media":3895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98,21],"tags":[],"global-tags":[],"theme":[],"class_list":["post-3893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past-events","category-training"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rejiggering the Menu with Mark Murphy: Class Recording - Campari Academy<\/title>\n<meta name=\"description\" content=\"Make better drink menus with this free class! Learn how to use sales data, understand COGS and PMIX, and make big impacts with small design tweaks. 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