{"id":1534,"date":"2022-06-23T07:59:52","date_gmt":"2022-06-23T05:59:52","guid":{"rendered":"https:\/\/www.campariacademy.com\/it-it\/?p=1534"},"modified":"2022-07-13T19:19:21","modified_gmt":"2022-07-13T17:19:21","slug":"casale-menu-engineering","status":"publish","type":"post","link":"https:\/\/www.campariacademy.com\/it-it\/training\/casale-menu-engineering\/","title":{"rendered":"Casale: Menu Engineering"},"content":{"rendered":"\n<p>Chi punta all\u2019eccellenza insegue la perfezione. Chi punta all\u2019eccellenza non smette mai di scoprire, di approfondire, di conoscere. Con le Masterclass di Campari Academy, ogni appuntamento \u00e8 un\u2019occasione di crescita. Nella Masterclass online, Luca Casale ci svela i segreti del menu perfetto. Scopri la storia, i principi e le best practices del Menu Engineering.<\/p>\n\n\n\n<p>Perch\u00e9 il menu \u00e8 cos\u00ec importante? E quali sono le migliorie che si possono apportare per renderlo pi\u00f9 efficace? Con Luca Casale analizzeremo le regole del Menu Engineering: organizzazione, impaginazione, ordine dei drink, algoritmi di lettura e tutti i segreti per renderlo uno strumento per massimizzare i profitti.<\/p>\n\n\n\n<p><strong>Programma<\/strong><\/p>\n\n\n\n<p>\u2022 L\u2019importanza del menu<br>\u2022 Cos\u2019\u00e8 il Menu Engineering<br>\u2022 La storia del Menu Engineering<br>\u2022 Consigli per un menu efficace<br>\u2022 Come ordinare i drink nel menu<br>\u2022 Il posizionamento sul menu<\/p>\n\n\n\n<p><strong>Luca Casale<\/strong><\/p>\n\n\n\n<p>Nato a Salerno nel 1984, Luca Casale si avvicina al mondo del bartending quando ha solo 18 anni. Nel 2017 apre il suo locale, l\u2019Hardcore Cocktail Club, il primo locale con i drink Fai Da Te: un\u2019idea pionieristica e un luogo unico nel suo genere. Nel 2019 si trasferisce a Milano per ricoprire il ruolo di Campari Academy Coordinator.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi punta all\u2019eccellenza insegue la perfezione. Chi punta all\u2019eccellenza non smette mai di scoprire, di approfondire, di conoscere. Con le Masterclass di Campari Academy, ogni appuntamento \u00e8 un\u2019occasione di crescita. Nella Masterclass online, Luca Casale ci svela i segreti del menu perfetto. Scopri la storia, i principi e le best practices del Menu Engineering. Perch\u00e9 [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":1428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,21],"tags":[],"theme":[],"class_list":["post-1534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecniche-strumenti","category-training"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casale: Menu Engineering - Campari Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campariacademy.com\/it-it\/training\/casale-menu-engineering\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casale: Menu Engineering - Campari Academy\" \/>\n<meta property=\"og:description\" content=\"Chi punta all\u2019eccellenza insegue la perfezione. Chi punta all\u2019eccellenza non smette mai di scoprire, di approfondire, di conoscere. Con le Masterclass di Campari Academy, ogni appuntamento \u00e8 un\u2019occasione di crescita. Nella Masterclass online, Luca Casale ci svela i segreti del menu perfetto. Scopri la storia, i principi e le best practices del Menu Engineering. 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