Campari Academy Presents

A man select fruits on a table
Chapter 1
We explore the importance of fostering the right conditions for creativity, how to nurture talent through education, and learn about best hiring practices when it comes to bringing the right people onto the team.
A person gives the final details of a plate
Chapter 2
Do you need to be creative when you’re systematic? We take a look at the glamorisation of creativity: everyone wantsto have creative projects, but you need the rightfoundations, systems and structuresin place too.
3 men walking in a arid place
Chapter 3
Our experts explain their own creative processes when leading a team or building a bar programme. How do they approach some of the inevitable parts of the process: feedback, compromise and making mistakes?

Unlocking creativity

In this episode, we explore how to unlock creativity. Being creative is not just about coming up with new ideas – it’s the ability to execute those ideas, utilising systems and structures, and overcoming challenges along the way. We head into some of the most creative bars in the world right now, speaking to leading consultants, directors and bartenders on how best to channel creative ideas, and the people who can bring them to life.

Unlocking creativity

Perspectives

Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Perspectives

Inspiration

Monica Berg prepares a drink

Article

Why? Why Campari Academy and why now?

Monica Berg, industry hero and Campari Academy Lab members, shares their career highlights and lessons. Read here.

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Extracting flavour series: Monica Berg on the fundamentals of fat washing

In the fifth instalment of our extracting flavour series, Campari Academy Creative Director Monica Berg explains why fat-washing is her favourite technique and the four ways in which she uses it in drinks

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10 Ways Instagram Can Improve Your Bar Business

Nowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]

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Numbers Game: How Good Bar Design Can Impact Your Bar’s Profitability

Design choices can deeply impact the profitability of a bar. Check out how to implement the best ideas, here

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Monica Berg prepares a drink

Article

Why? Why Campari Academy and why now?

Monica Berg, industry hero and Campari Academy Lab members, shares their career highlights and lessons. Read here.

Read More
Negroni ll

Article

10 Ways Instagram Can Improve Your Bar Business

Nowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]

Read More
Olive oil and gin 1

Article

Extracting flavour series: Monica Berg on the fundamentals of fat washing

In the fifth instalment of our extracting flavour series, Campari Academy Creative Director Monica Berg explains why fat-washing is her favourite technique and the four ways in which she uses it in drinks

Read More
Candelaria Mary Celeste 2

Article

Numbers Game: How Good Bar Design Can Impact Your Bar’s Profitability

Design choices can deeply impact the profitability of a bar. Check out how to implement the best ideas, here

Read More