Campari Academy Presents
Unlocking creativity
In this episode, we explore how to unlock creativity. Being creative is not just about coming up with new ideas – it’s the ability to execute those ideas, utilising systems and structures, and overcoming challenges along the way. We head into some of the most creative bars in the world right now, speaking to leading consultants, directors and bartenders on how best to channel creative ideas, and the people who can bring them to life.
Perspectives
Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.
3 Episode Docu-series
Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.
Global Relevance
Come with us across the Globe, finding inspiration from peers and experts outside the industry.
Interviews
Get closer to notable bartenders, experts, and industry events with video interviews and clips.
Think Pieces
First-hand insights and perspectives from contributors around the world.
3 Episode Docu-series
Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.
Global Relevance
Come with us across the Globe, finding inspiration from peers and experts outside the industry.
Interviews
Get closer to notable bartenders, experts, and industry events with video interviews and clips.
Think Pieces
First-hand insights and perspectives from contributors around the world.
Inspiration
Article
Why? Why Campari Academy and why now?Monica Berg, industry hero and Campari Academy Lab members, shares their career highlights and lessons. Read here.
Article
10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
Article
The Timeless Story of the NegroniThe legendary Italian cocktail: the Negroni's history, from it's origin in Florence, to the remarkable Negroni Week
Article
How do our senses impact flavour perception?To mark the launch of our second Perspectives episode of season two, Monica Berg takes us through the five senses and how we can use them to create better guest experiences Understanding flavour starts with understanding the senses: from what they are and how they work; to why they are so important when creating delicious […]
Article
Why? Why Campari Academy and why now?Monica Berg, industry hero and Campari Academy Lab members, shares their career highlights and lessons. Read here.
Article
The Timeless Story of the NegroniThe legendary Italian cocktail: the Negroni's history, from it's origin in Florence, to the remarkable Negroni Week
Article
10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
Article
How do our senses impact flavour perception?To mark the launch of our second Perspectives episode of season two, Monica Berg takes us through the five senses and how we can use them to create better guest experiences Understanding flavour starts with understanding the senses: from what they are and how they work; to why they are so important when creating delicious […]
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Training
Everything You Need to Know About CampariSince its origins in the 1800s, Campari has become an icon of the Italian Aperitivo. Discover the mysteries behind its top-secret recipe and learn how to make the perfect Negroni.
Training
Discover the Classic Taste of BittersDelve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.
Training
The Ritual of the AperitivoAn Aperitivo is more than just a drink - it's an Italian cultural tradition steeped in history. Explore some iconic Aperitivo cocktails and discover common food pairings to serve alongside them.
Training
Aperol: The Iconic Orange AperitifThe Italian Aperitif that needs no introduction. Discover the iconic orange drink and explore the different flavors that make up Aperol’s distinctive taste.
Training
Discover the Jamaican heritage of rumDiscover the origins of rum, an international spirit favorite.
Training
A complete guide to Appleton Estate rumAppleton Estate rums are a bar staple, offering rich, adaptable flavors for your customers. Discover the products now.