Campari Academy Presents

A man check some fruits on a table
Chapter 1
We begin this episode by explaining how we approach technique, from science and ancient methods to attention to detail and reference sources.
Dave Arnold and Don Lee profile picture
Chapter 2
We take a closer look at process and the importance of challenging truths, using techniques wisely and being curious.
A barman finalize a drink
Chapter 3
We end this episode by asking how experimentation and innovation ultimately serve our guests. After all that work, was it worth it?

Let's get technical

In this episode, we go in-depth into the intricacies of the various techniques that bartenders use around the world to make delicious drinks.

We go behind the scenes and speak to experts who have focused their careers on the subject, to discover different approaches that innovative bartenders are utilising today – and the lengths they will go to in order to create the perfect drink.

Let’s get technical

Perspectives

Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Perspectives

Inspiration

Monica Berg prepares a drink

Article

Why? Why Campari Academy and why now?

Monica Berg, industry hero and Campari Academy Lab members, shares their career highlights and lessons. Read here.

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Extracting flavour series: Monica Berg on the fundamentals of fat washing

In the fifth instalment of our extracting flavour series, Campari Academy Creative Director Monica Berg explains why fat-washing is her favourite technique and the four ways in which she uses it in drinks

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10 Ways Instagram Can Improve Your Bar Business

Nowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]

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Numbers Game: How Good Bar Design Can Impact Your Bar’s Profitability

Design choices can deeply impact the profitability of a bar. Check out how to implement the best ideas, here

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Monica Berg prepares a drink

Article

Why? Why Campari Academy and why now?

Monica Berg, industry hero and Campari Academy Lab members, shares their career highlights and lessons. Read here.

Read More
Negroni ll

Article

10 Ways Instagram Can Improve Your Bar Business

Nowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]

Read More
Olive oil and gin 1

Article

Extracting flavour series: Monica Berg on the fundamentals of fat washing

In the fifth instalment of our extracting flavour series, Campari Academy Creative Director Monica Berg explains why fat-washing is her favourite technique and the four ways in which she uses it in drinks

Read More
Candelaria Mary Celeste 2

Article

Numbers Game: How Good Bar Design Can Impact Your Bar’s Profitability

Design choices can deeply impact the profitability of a bar. Check out how to implement the best ideas, here

Read More