On-demand Library
Glass of drink and man behind it
Chapter 1 – The problem with bar design
When we design bars - are we focusing too much on the wrong things? What functional problems do bartenders face when working behind the bar? How is this affecting customer experience? We speak to our leading bartenders to understand what’s going on.
Person drinking tea
Chapter 2 – Form and function
We then meet product designer who is approaching bar design differently, using modern tech and industry insight to change how bartenders – and therefore customers - interact within the venue – exploring the importance of a functional bar space – and how purpose driven design decisions are everywhere.
Picture of a man
Chapter 3 – Technology and Personality
Finally, we explore how modern tech can support these decisions – speaking to an IOT tech expert to look at how data can influence the design of bars, making it easier to tackle problems - before ending the episode with the sentiment that though there are many different approaches to design in the bar, all bartenders should do what works for them.

Campari Academy Presents

Design and Technology

Who are bars designed for? In this episode, we look at the impact that design and functionality (or the lack thereof) can have when running a bar – exploring how customer experience is only as good as the experience and efficiency of the bartenders themselves. Along the way, we speak to a bar design expert, innovative bartenders and a tech professional – inspiring our audience with examples of beautiful – and functional – hospitality design, whilst uncovering the spectrum of decisions that can affect (and improve) the day-to-day workings of a bartenders workplace…

Perspectives
Glass of drink and man behind it
Chapter 1 – The problem with bar design
When we design bars - are we focusing too much on the wrong things? What functional problems do bartenders face when working behind the bar? How is this affecting customer experience? We speak to our leading bartenders to understand what’s going on.
Person drinking tea
Chapter 2 – Form and function
We then meet product designer who is approaching bar design differently, using modern tech and industry insight to change how bartenders – and therefore customers - interact within the venue – exploring the importance of a functional bar space – and how purpose driven design decisions are everywhere.
Picture of a man
Chapter 3 – Technology and Personality
Finally, we explore how modern tech can support these decisions – speaking to an IOT tech expert to look at how data can influence the design of bars, making it easier to tackle problems - before ending the episode with the sentiment that though there are many different approaches to design in the bar, all bartenders should do what works for them.

Perspectives

Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Perspectives

Inspiration

Glass of drink and a man behind it

Article

A (bar) world reimagined

Find out what is to be done, for a new idea of bar and bartending, according to Campari Academy Creative Director Monica Berg.

Read More
Wall with a message wrote on it

Article

Technology&Design: the future of bars

Hospitality is and has always been a field highly centred around human interaction; whether you provide accommodation for travellers, meals for diners or like many of us, beverages for drinkers – it’s easy to forget all the things that are necessary for this last interaction to happen. Long before you can start thinking about serving […]

Read More
Wall with a message wrote on it

Article

Technology&Design: the future of bars

Hospitality is and has always been a field highly centred around human interaction; whether you provide accommodation for travellers, meals for diners or like many of us, beverages for drinkers – it’s easy to forget all the things that are necessary for this last interaction to happen. Long before you can start thinking about serving […]

Read More
Glass of drink and a man behind it

Article

A (bar) world reimagined

Find out what is to be done, for a new idea of bar and bartending, according to Campari Academy Creative Director Monica Berg.

Read More

More Inspiration

Education. Conversation. Inspiration.

Campari Academy Training

CA Thumbnails 39

Recipe

Negroni

Achieve perfection every time with this classic, one century old, 3-part cocktail.

See Recipe
CA Thumbnails 01

Training

Discover the Classic Taste of Bitters

Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.

Read More
CA Thumbnails 30

Training

Cocktail Essentials: Jiggers, Measures and Proportions

Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.

Read More
CA Thumbnails 39

Recipe

Negroni

Achieve perfection every time with this classic, one century old, 3-part cocktail.

See Recipe
CA Thumbnails 01

Training

Discover the Classic Taste of Bitters

Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.

Read More
CA Thumbnails 30

Training

Cocktail Essentials: Jiggers, Measures and Proportions

Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.

Read More

More Training

Events

group photo at the end of a training

17 Jul, 202218 Jul, 2022

Artesian Atelier with Paradiso

On-site

London, UK

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6 men standing in a bar

18 May, 2022

Aperitivo Heroes – AMARO & Giorgio Bargiani

On-site

Amaro Bar, London - UK

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a bar full of people

11 May, 2022

Aperitivo Heroes – Lab22 & Camparino

On-site

Lab 22, Cardiff - UK

Discover More