On-demand Library
Person holding a box of strawberries
Chapter 1 - Sourcing matters
We begin by looking at our broken food system and the ways in which bartenders can better source ingredients in order to remain true to nature. From utilising seasonal ingredients to educating guests on where they come from, our contributors explain why sourcing raw materials with flavour in mind really matters.
Man walking in a corridor
Chapter 2 - Creating uniqueness Coming soon
In our second chapter, we investigate the relationship between ingredients and creativity. By stripping the creation of cocktails back to raw materials over technique, understanding the impact of locality and experimenting with new ways of expressing flavour, bartenders can really begin their journeys into creating uniqueness.
Image of a clean and modern kitchen
Chapter 3 - Finding your own identity Coming soon
In our final instalment, focus on to how bartenders translate their understanding of flavour into their drinks. By taking personal memories of flavour and using the right recipes and techniques to communicate them through cocktails, bartenders have the power to influence consumers and share knowledge with future bartending generations.

Campari Academy Presents

Raw Materials and Flavours

In this episode, our experts focus on two of the most important components of making drinks – raw materials and flavour. By balancing old ways of presenting flavours with new ones, exploring other supply chains for our ingredients and educating guests on the produce that goes into their drinks, bartenders can start to answer the question: what is the essence of flavour? From the importance of understanding ingredients, to sourcing seasonally, creating uniqueness and finding an identity: this episode explores how bartenders can be leaders in changing consumers' (and future bartenders') understanding of produce and how it relates to flavour.

Perspectives
Person holding a box of strawberries
Chapter 1 - Sourcing matters
We begin by looking at our broken food system and the ways in which bartenders can better source ingredients in order to remain true to nature. From utilising seasonal ingredients to educating guests on where they come from, our contributors explain why sourcing raw materials with flavour in mind really matters.
Man walking in a corridor
Chapter 2 - Creating uniqueness Coming soon
In our second chapter, we investigate the relationship between ingredients and creativity. By stripping the creation of cocktails back to raw materials over technique, understanding the impact of locality and experimenting with new ways of expressing flavour, bartenders can really begin their journeys into creating uniqueness.
Image of a clean and modern kitchen
Chapter 3 - Finding your own identity Coming soon
In our final instalment, focus on to how bartenders translate their understanding of flavour into their drinks. By taking personal memories of flavour and using the right recipes and techniques to communicate them through cocktails, bartenders have the power to influence consumers and share knowledge with future bartending generations.

Perspectives

Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Perspectives

Inspiration

Glass of drink and a man behind it

Article

A (bar) world reimagined

Find out what is to be done, for a new idea of bar and bartending, according to Campari Academy Creative Director Monica Berg.

Read More
Wall with a message wrote on it

Article

Technology&Design: the future of bars

Hospitality is and has always been a field highly centred around human interaction; whether you provide accommodation for travellers, meals for diners or like many of us, beverages for drinkers – it’s easy to forget all the things that are necessary for this last interaction to happen. Long before you can start thinking about serving […]

Read More
Wall with a message wrote on it

Article

Technology&Design: the future of bars

Hospitality is and has always been a field highly centred around human interaction; whether you provide accommodation for travellers, meals for diners or like many of us, beverages for drinkers – it’s easy to forget all the things that are necessary for this last interaction to happen. Long before you can start thinking about serving […]

Read More
Glass of drink and a man behind it

Article

A (bar) world reimagined

Find out what is to be done, for a new idea of bar and bartending, according to Campari Academy Creative Director Monica Berg.

Read More

More Inspiration

Education. Conversation. Inspiration.

Campari Academy Training

CA Thumbnails 39

Recipe

Negroni

Achieve perfection every time with this classic, one century old, 3-part cocktail.

See Recipe
CA Thumbnails 01

Training

Discover the Classic Taste of Bitters

Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.

Read More
CA Thumbnails 30

Training

Cocktail Essentials: Jiggers, Measures and Proportions

Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.

Read More
CA Thumbnails 39

Recipe

Negroni

Achieve perfection every time with this classic, one century old, 3-part cocktail.

See Recipe
CA Thumbnails 01

Training

Discover the Classic Taste of Bitters

Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.

Read More
CA Thumbnails 30

Training

Cocktail Essentials: Jiggers, Measures and Proportions

Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.

Read More

More Training

Events

Academy repeat logo

20 Feb, 2023

Campari Academy UK Launch Event

On-site

Campari House UK - London Office

Discover More