Campari Academy Presents
Raw Materials and Flavour
In this episode, our experts focus on two of the most important components of making drinks – raw materials and flavour. By balancing old ways of presenting flavours with new ones, exploring other supply chains for our ingredients and educating guests on the produce that goes into their drinks, bartenders can start to answer the question: what is the essence of flavour? From the importance of understanding ingredients, to sourcing seasonally, creating uniqueness and finding an identity: this episode explores how bartenders can be leaders in changing consumers' (and future bartenders') understanding of produce and how it relates to flavour.
PerspectivesPerspectives
Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

3 Episode Docu-series
Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Global Relevance
Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Interviews
Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Think Pieces
First-hand insights and perspectives from contributors around the world.
Inspiration

Article
Technology&Design: the future of bars
Hospitality is and has always been a field highly centred around human interaction; whether you provide accommodation for travellers, meals for diners or like many of us, beverages for drinkers – it’s easy to forget all the things that are necessary for this last interaction to happen. Long before you can start thinking about serving […]
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Article
A (bar) world reimagined
Find out what is to be done, for a new idea of bar and bartending, according to Campari Academy Creative Director Monica Berg.
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Education. Conversation. Inspiration.
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Recipe
Negroni
Achieve perfection every time with this classic, one century old, 3-part cocktail.
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Training
Discover the Classic Taste of Bitters
Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.
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Training
Cocktail Essentials: Jiggers, Measures and Proportions
Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.
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