On-demand Library


Community & Culture

Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.

Cover for Chapter One - Why do we go to bars?
Chapter 1 - Why do we go to bars?
The value of bars Through a cultural lens – we start by briefly exploring why we gather together to drink – from a socio-anthropological perspective – and the value this adds to our lives, in all sorts of ways.
Cover for Chapter Two - Ensuring Inclusivity
Chapter 2 - Ensuring inclusivity
The different reasons why people go to bars and why bars add cultural value to our lives. How do you get inside customers’ heads – creating empathy, connection, and representation?
Cover for Chapter Three - Culture, Your Bar
Chapter 3 - Your culture, your bar
How do you create empathy and perspective, as a bartender? We learn about the importance of ‘understanding your audience’.
Glass of drink and man behind it
Chapter 1 – The problem with bar design
When we design bars - are we focusing too much on the wrong things? What functional problems do bartenders face when working behind the bar? How is this affecting customer experience? We speak to our leading bartenders to understand what’s going on.
Person drinking tea
Chapter 2 – Form and function
We then meet product designer who is approaching bar design differently, using modern tech and industry insight to change how bartenders – and therefore customers - interact within the venue – exploring the importance of a functional bar space – and how purpose driven design decisions are everywhere.
Picture of a man
Chapter 3 – Technology and Personality
Finally, we explore how modern tech can support these decisions – speaking to an IOT tech expert to look at how data can influence the design of bars, making it easier to tackle problems - before ending the episode with the sentiment that though there are many different approaches to design in the bar, all bartenders should do what works for them.

Further Reading

close up of a man in a yellow shirt


Tricky Questions with Leo Robitschek

Serious questions, funny answers and vice versa: it's Campari Academy's Tricky Questions, and Leo Robitschek sat down with us to face them!

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close of a man in a bar


Hospitality Wears White: Alex Frezza and L'Antiquario

Right by the Gulf of Naples, L'Antiquario is bringing old school hospitality back to the city. Find out the importance of a White Jacket with Alex Frezza

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close up of mans face


Word Association with Alex Frezza

Alexander Frezza, Naples native and bar industry leader joins us in a game of “Word Association”, sharing his thoughts around forgotten hospitality and the meaning of bars. Carlo Carnevale

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poster for campari red passion


The Timeless Story of the Negroni

The legendary Italian cocktail: the Negroni's history, from it's origin in Florence, to the remarkable Negroni Week

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a beared man ousite


Osman Baycan and the Secrets of Turkish Hospitality

Mixing through a mostly non-drinking crowd, and celebrating the most multicultural environment in the world: Osman Baycan shares his secrets about running a bar in Istanbul, Turkey.

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close of a man with plants behind him


David Wondrich Explains Top 5 Drinks of 2022

Take a look at Campari Academy's chat with historian David Wondrich, for Deep insights on the best selling drinks of the year

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Glass of drink and a man behind it


A (bar) world reimagined

Find out what is to be done, for a new idea of bar and bartending, according to Campari Academy Creative Director Monica Berg.

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Wall with a message wrote on it


Technology&Design: the future of bars

Hospitality is and has always been a field highly centred around human interaction; whether you provide accommodation for travellers, meals for diners or like many of us, beverages for drinkers – it’s easy to forget all the things that are necessary for this last interaction to happen. Long before you can start thinking about serving […]

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