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About

Perspectives

Season 1
Season 2

Season 1

Community & Culture

Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.

Design & Technology

Who are bars designed for?

In this episode, we look at the impact that design and functionality (or the lack thereof) can have when running a bar – exploring how customer experience is only as good as the experience and efficiency of the bartenders themselves.

Along the way, we speak to a bar design expert, innovative bartenders and a tech professional – inspiring our audience with examples of beautiful – and functional – hospitality design, whilst uncovering the spectrum of decisions that can affect (and improve) the day-to-day workings of a bartenders workplace…

Raw Materials & Flavour

In this episode, our experts focus on two of the most important components of making drinks – raw materials and flavour. By balancing old ways of presenting flavours with new ones, exploring other supply chains for our ingredients and educating guests on the produce that goes into their drinks, bartenders can start to answer the question: what is the essence of flavour?
From the importance of understanding ingredients, to sourcing seasonally, creating uniqueness and finding an identity: this episode explores how bartenders can be leaders in changing consumers’ (and future bartenders’) understanding of produce and how it relates to flavour.

Season 2

Leadership is...

What should leadership look like in bars? We talk to bar owners and respected leaders who have worked hard to build and lead teams that work together harmoniously to be some of the best in the business. From effective communication to navigating failure and adversity, they explain what it takes to truly lead a team.

How do we perceive flavour?

In this episode, we examine how the senses work, and the impact they can have on our perception of flavours. Sight, sound, taste, touch and smell: all five senses need to be considered when working with flavour creation. From London, to Taipei and Seoul, our experts –professors and authors, bartenders and owners – explain how they affect the flavours in our glass.

Training

Inspiration

Events

Spritz Master

Training

Past Events

Article

Campari Academy UK Launch Event

The Campari Academy is a first-of-its-kind educational platform for the international bartending community, underpinned by an ambition to educate, inspire, and connect leading drinks industry talent. Having built a strong network of Campari Academy education hubs around the world over the past ten years, from Sao Paolo to Sydney, and cultivated an accessible digital space […]

Article

Training

Campari Academy UK Launch Event

Aperitivo Heroes – Lab22 & Camparino

Aperitivo Heroes – AMARO & Giorgio Bargiani

Artesian Atelier with Paradiso