Drinks Theater Class

Event

Drinks Theater
To attend this free digital class, please register here. Drinks Theater is the art of adding ...
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illustration of a draft cocktail being poured at the bar.

Article

Draft Cocktails: Class Recording

Watch this Draft Cocktails class recording to learn how to bring this time-saving technique to your bar!

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Interesting Tiki cocktail recipes

Article

Oddball & Tropical

These recipes celebrate oddball ingredients (mango sorbet, anyone?) and unexpected bases like Gin and Mezcal.

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How To Carbonate Cocktails

Article

Fizz! Pop! Carbonation!

Want to bring carbonation to your bar? Watch this class and learn how!

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Bartenders discuss Creativity.

Article

Is creativity important? 8 bartenders have their say

We asked bartenders around the globe about their creative process. This is what they said...

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Campari Academy Presents

A man select fruits on a table
Chapter 1
We explore the importance of fostering the right conditions for creativity, how to nurture talent through education, and learn about best hiring practices when it comes to bringing the right people onto the team.
A person gives the final details of a plate
Chapter 2
Do you need to be creative when you’re systematic? We take a look at the glamorisation of creativity: everyone wants to have creative projects, but you need the right foundations, systems and structures in place too.
Three men sitting on chairs in the middle of an arid landscape
Chapter 3
Our experts explain their own creative processes when leading a team or building a bar programme. How do they approach some of the inevitable parts of the process: feedback, compromise and making mistakes?

Unlocking creativity

In this episode, we explore how to unlock creativity. Being creative is not just about coming up with new ideas – it’s the ability to execute those ideas, utilising systems and structures, and overcoming challenges along the way. We head into some of the most creative bars in the world right now, speaking to leading consultants, directors and bartenders on how best to channel creative ideas, and the people who can bring them to life.

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Inspiration

How To Batch Cocktails

Article

Techniques: How To Batch Cocktails

Tips on how to make batching work for your bar and at events – from quality control to pour cost.  Batching cocktails – that is, combining multiple ingredients to make a singular, consistent liquid – has arguably been part of bar culture since people began making the earliest alcoholic punches. Batching has never left the […]

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Monica Berg profile

Interview

Where do you start, when there is so much to say?

Monica Berg, Creative Director of Campari Academy, unveils the three key themes important to our industry right now.

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How To Batch Cocktails

Article

Techniques: How To Batch Cocktails

Tips on how to make batching work for your bar and at events – from quality control to pour cost.  Batching cocktails – that is, combining multiple ingredients to make a singular, consistent liquid – has arguably been part of bar culture since people began making the earliest alcoholic punches. Batching has never left the […]

Read More
Monica Berg profile

Interview

Where do you start, when there is so much to say?

Monica Berg, Creative Director of Campari Academy, unveils the three key themes important to our industry right now.

Read More

Campari Community

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Check out our special activities and learn more about how to get involved.

The Campari Community is the collective voice of passionate people who bring the Campari America brands to life in the hospitality industry. Our mission is to inform the hospitality community about the many opportunities for brand experiences and education available from the Campari America portfolio of spirits.