Campari Academy Presents
What is flavor?
In this episode, we examine how the senses work, and the impact they can have on our perception of flavors. Sight, sound, taste, touch and smell: all five senses need to be considered when working with flavor creation. From London, to Taipei and Seoul, our experts –professors and authors, bartenders and owners – explain how they affect the flavors in our glass.
How Do We Perceive Flavor?Perspectives
Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

3 Episode Docuseries
Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Global Relevance
Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Interviews
Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Think Pieces
First-hand insights and perspectives from contributors around the world.
Inspiration

Article
Sustainability Alongside our Communities
Claire Sprouse explains how bars address their specific sustainability goals, from the dry desert to the big city...

Article
How To: Orgeat
What is orgeat and how do you use it? Read on for the best traditional and new-school Orgeat recipes!

Education. Conversation. Inspiration.
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Training
Discover the Classic Taste of Bitters
Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn how to use them here.

Training
Cocktail Essentials: Jiggers, Measures and Proportions
Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.

Training
Discover the Jamaican heritage of rum
Discover the origins of rum, an international spirit favorite.