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Events
Campari Community 
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About Events Campari Community
Orgeat can be made with many different bases.

How To: Orgeat

Read More
Chapter1 flavor
Chapter 1
How do we define the word ‘flavor’? Our experts differentiate the words ‘flavor’ and ‘taste’, argue for the power of simplicity over complexity, and delve into the topic of how cocktails can convey flavor.
Chapter 2
Mastering The Senses
We explain the importance of external factors in creating flavor memories. From the texture of the bar top, to interior design, and the music playing – there’s much more in play than what’s in the glass.
Chapter 3
Flavor Evolution Coming soon
In our final chapter, we focus on how we communicate flavor. By building our own ‘flavor library’, and choosing the right language to convey these flavors, how do we impart our knowledge onto our guests?

Campari Academy Presents

What is flavor?

In this episode, we examine how the senses work, and the impact they can have on our perception of flavors. Sight, sound, taste, touch and smell: all five senses need to be considered when working with flavor creation. From London, to Taipei and Seoul, our experts –professors and authors, bartenders and owners – explain how they affect the flavors in our glass.

How Do We Perceive Flavor?
Chapter1 flavor
Chapter 1
How do we define the word ‘flavor’? Our experts differentiate the words ‘flavor’ and ‘taste’, argue for the power of simplicity over complexity, and delve into the topic of how cocktails can convey flavor.
Chapter 2
Mastering The Senses
We explain the importance of external factors in creating flavor memories. From the texture of the bar top, to interior design, and the music playing – there’s much more in play than what’s in the glass.
Chapter 3
Flavor Evolution Coming soon
In our final chapter, we focus on how we communicate flavor. By building our own ‘flavor library’, and choosing the right language to convey these flavors, how do we impart our knowledge onto our guests?

Perspectives

Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

Dave in a bench

3 Episode Docuseries

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Dave in a bench

3 Episode Docuseries

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Discover Perspectives

Inspiration

Orgeat can be made with many different bases.

Article

How To: Orgeat

What is orgeat and how do you use it? Read on for the best traditional and new-school Orgeat recipes!

Read More
How does sustainability change with your bar's location?

Article

Sustainability Alongside our Communities

Claire Sprouse explains how bars address their specific sustainability goals, from the dry desert to the big city...

Read More
How does sustainability change with your bar's location?

Article

Sustainability Alongside our Communities

Claire Sprouse explains how bars address their specific sustainability goals, from the dry desert to the big city...

Read More
Orgeat can be made with many different bases.

Article

How To: Orgeat

What is orgeat and how do you use it? Read on for the best traditional and new-school Orgeat recipes!

Read More

More Inspiration

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Education. Conversation. Inspiration.

Campari Academy Training

CA Thumbnails 01

Training

Discover the Classic Taste of Bitters

Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn how to use them here.

Read More
CA Thumbnails 30

Training

Cocktail Essentials: Jiggers, Measures and Proportions

Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.

Read More
Category rum

Training

Discover the Jamaican heritage of rum

Discover the origins of rum, an international spirit favorite.

Read More
CA Thumbnails 01

Training

Discover the Classic Taste of Bitters

Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn how to use them here.

Read More
CA Thumbnails 30

Training

Cocktail Essentials: Jiggers, Measures and Proportions

Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.

Read More
Category rum

Training

Discover the Jamaican heritage of rum

Discover the origins of rum, an international spirit favorite.

Read More

More Training

Events

The Negroni Triangle

18 Sep, 2023

Thinking Inside the Negroni Triangle

Online

US Academy

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Joy Spence, the Master Blender for Appleton Estate

14 Aug, 2023

The Queen of Rum

Online

US Academy

Discover More
How To Plan An Event

17 Jul, 2023

Events 101: More than Just a Party

Online

US Academy

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Book Club with John deBary

12 Jun, 2023

Author Chat with John deBary

In Person and Online

US Academy

Discover More
Oral History of Gay Bars

27 Jun, 2023

Spilling The TEA!

Online

US Academy

Discover More
How To Use Asian Ingredients In Drinks

08 May, 2023

Love Us Like You Love Our Food

Online

US Academy

Discover More
bartender coaching session

17 Apr, 2023

The Art Of Coaching

Online

US Academy

Discover More
Flavor and Taste Explained

20 Mar, 2023

Flavor & Taste Explained

In Person and Online

US Academy

Discover More
Campari Academy Book Club Talk Featuring Mallory O'Meara

29 Mar, 2023

Author Chat with Mallory O’Meara

In Person and Online

US Academy

Discover More

More Events

Campari Community

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