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Inspiration

Inspiration

Bartenders discuss Creativity.

Article

Is creativity important? 8 bartenders have their say

We asked bartenders around the globe about their creative process. This is what they said...

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photo of a fermented Chicory Cola cocktail.

Article

DIY Fermented Soda is the Technique You've Been Waiting For.

These DIY Sodas will change your bar game forever.

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Interesting Tiki cocktail recipes

Article

Oddball & Tropical

These recipes celebrate oddball ingredients (mango sorbet, anyone?) and unexpected bases like Gin and Mezcal.

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Grand Marnier and Appletone Estate Chai syrup Old Fashioned

Article

New Takes On Old Fashioneds

From base spirit swaps to innovative syrups and sweeteners, these Old Fashioned recipes show modern creativity.

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The Latest

The Latest

Learn how to infuse cocktails

Article

Infusion Tactics: 8 Amazing Ways to Hack Flavor

Bring new flavors to your creations with these stellar infusions!

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Margarita R&D

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News

Margarita R&D Lab Tour

Join Campari Academy on the road to experience Margarita R&D in YOUR city! Log in to RSVP...

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Campari Day of Service 2026

Article

USBG National Charity Foundation and Campari present Day of Service

A nationwide volunteer day for bar pros. Learn how to get involved, key deadlines, and more!

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Author Arielle Johnson at Campari Academy

Article

Flavor Science with Arielle Johnson LIVE: Event Photos

Photos from a hands-on flavor science class with author Arielle Johnson, live in NYC.

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