Campari Academy - Discover Inspiring Bartender Education

Chapter 1 – What is flavour?

How do we define the word ‘flavour’? Our experts differentiate the words ‘flavour’ and ‘taste’, argue for the power of simplicity over complexity, and delve into the topic of how cocktails can convey flavour.

Chapter 2 – Mastering the senses

We explain the importance of external factors in creating flavour memories. From the texture of the bar top, to interior design, and the music playing – there’s much more in play than what’s in the glass.

Chapter 3 – Flavour evolution

In our final chapter, we focus on how we communicate flavour. By building our own ‘flavour library’, and choosing the right language to convey these flavours, how do we impart our knowledge onto our guests?

Campari Academy Presents

How do we perceive flavour?

In this episode, we examine how the senses work, and the impact they can have on our perception of flavours. Sight, sound, taste, touch and smell: all five senses need to be considered when working with flavour creation. From London, to Taipei and Seoul, our experts –professors and authors, bartenders and owners – explain how they affect the flavours in our glass.

Know more

Chapter 1 – What is flavour?

Chapter 2 – Mastering the senses

Chapter 3 – Flavour evolution

Perspectives

Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Think Pieces

First-hand insights and perspectives from contributors around the world.

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Think Pieces

First-hand insights and perspectives from contributors around the world.

Discover Perspectives

Inspiration

Article

Le Bar Rouge x Campari Academy - Cocktail Spirits Paris

Campari Academy took over legendary Bar Rouge at Cocktail Spirits Paris this year, providing visitors with a spectacular panel of speakers to learn from. Here's what went down

Article

Flavour of: Seoul – Sool

Soju, Makgeolli and many more: sool is a must-try when visiting Seoul, to discover its old history and traditions

Article

Flavour of: Seoul – Sool

Soju, Makgeolli and many more: sool is a must-try when visiting Seoul, to discover its old history and traditions

Article

Le Bar Rouge x Campari Academy - Cocktail Spirits Paris

Campari Academy took over legendary Bar Rouge at Cocktail Spirits Paris this year, providing visitors with a spectacular panel of speakers to learn from. Here's what went down

More Inspiration

Education. Conversation. Inspiration.

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