1 1
Chapter 1 – What is flavour?
How do we define the word ‘flavour’? Our experts differentiate the words ‘flavour’ and ‘taste’, argue for the power of simplicity over complexity, and delve into the topic of how cocktails can convey flavour.
8 1
Chapter 2 – Mastering the senses
We explain the importance of external factors in creating flavour memories. From the texture of the bar top, to interior design, and the music playing – there’s much more in play than what’s in the glass.
19 1
Chapter 3 – Flavour evolution
In our final chapter, we focus on how we communicate flavour. By building our own ‘flavour library’, and choosing the right language to convey these flavours, how do we impart our knowledge onto our guests?

Campari Academy Presents

How do we perceive flavour?

In this episode, we examine how the senses work, and the impact they can have on our perception of flavours. Sight, sound, taste, touch and smell: all five senses need to be considered when working with flavour creation. From London, to Taipei and Seoul, our experts –professors and authors, bartenders and owners – explain how they affect the flavours in our glass.

Know more
1 1
Chapter 1 – What is flavour?
How do we define the word ‘flavour’? Our experts differentiate the words ‘flavour’ and ‘taste’, argue for the power of simplicity over complexity, and delve into the topic of how cocktails can convey flavour.
8 1
Chapter 2 – Mastering the senses
We explain the importance of external factors in creating flavour memories. From the texture of the bar top, to interior design, and the music playing – there’s much more in play than what’s in the glass.
19 1
Chapter 3 – Flavour evolution
In our final chapter, we focus on how we communicate flavour. By building our own ‘flavour library’, and choosing the right language to convey these flavours, how do we impart our knowledge onto our guests?

Perspectives

Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Discover Perspectives

Inspiration

Cs2023 j2 16

Article

Le Bar Rouge x Campari Academy - Cocktail Spirits Paris

Campari Academy took over legendary Bar Rouge at Cocktail Spirits Paris this year, providing visitors with a spectacular panel of speakers to learn from. Here's what went down

Read More
Soju

Article

Flavour of: Seoul – Sool 

Soju, Makgeolli and many more: sool is a must-try when visiting Seoul, to discover its old history and traditions

Read More
Soju

Article

Flavour of: Seoul – Sool 

Soju, Makgeolli and many more: sool is a must-try when visiting Seoul, to discover its old history and traditions

Read More
Cs2023 j2 16

Article

Le Bar Rouge x Campari Academy - Cocktail Spirits Paris

Campari Academy took over legendary Bar Rouge at Cocktail Spirits Paris this year, providing visitors with a spectacular panel of speakers to learn from. Here's what went down

Read More

More Inspiration

Education. Conversation. Inspiration.

Campari Academy Training

CA Thumbnails 01

Training

Discover the Classic Taste of Bitters

Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.

Read More
CA Thumbnails 30

Training

Cocktail Essentials: Jiggers, Measures and Proportions

Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.

Read More
woman in a blue background

Training

Discover Wild Turkey, the bourbon from Wild Turkey Hill

Discover the history, production and tasting notes of Wild Turkey bourbon whiskey with our training videos.

Read More
CA Thumbnails 01

Training

Discover the Classic Taste of Bitters

Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.

Read More
CA Thumbnails 30

Training

Cocktail Essentials: Jiggers, Measures and Proportions

Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.

Read More
woman in a blue background

Training

Discover Wild Turkey, the bourbon from Wild Turkey Hill

Discover the history, production and tasting notes of Wild Turkey bourbon whiskey with our training videos.

Read More

More Training

Events

CA Website The Bar Show Berlin Edition Desktop Mobile Asset 1

09 Oct, 202310 Oct, 2023

THE BAR SHOW – Berlin edition

Online

Online, Youtube

Discover More