Campari Academy Presents
How do we perceive flavour?
In this episode, we examine how the senses work, and the impact they can have on our perception of flavours. Sight, sound, taste, touch and smell: all five senses need to be considered when working with flavour creation. From London, to Taipei and Seoul, our experts –professors and authors, bartenders and owners – explain how they affect the flavours in our glass.
Know morePerspectives
Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

3 Episode Docu-series
Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Global Relevance
Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Interviews
Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Think Pieces
First-hand insights and perspectives from contributors around the world.
Inspiration

Article
Flavour of: Seoul – Sool
Soju, Makgeolli and many more: sool is a must-try when visiting Seoul, to discover its old history and traditions
Read More
Article
Le Bar Rouge x Campari Academy - Cocktail Spirits Paris
Campari Academy took over legendary Bar Rouge at Cocktail Spirits Paris this year, providing visitors with a spectacular panel of speakers to learn from. Here's what went down
Read More
Education. Conversation. Inspiration.
Join Campari Academy today!
Sign Up Now!Campari Academy Training

Training
Discover the Classic Taste of Bitters
Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.
Read More
Training
Cocktail Essentials: Jiggers, Measures and Proportions
Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.
Read More
Training
Discover Wild Turkey, the bourbon from Wild Turkey Hill
Discover the history, production and tasting notes of Wild Turkey bourbon whiskey with our training videos.
Read More