Campari Academy presents

A man select fruits on a table
Chapter 1
We explore the importance of fostering the right conditions for creativity, how to nurture talent through education, and learn about best hiring practices when it comes to bringing the right people onto the team.
A person gives the final details of a plate
Chapter 2
Do you need to be creative when you’re systematic? We take a look at the glamorisation of creativity: everyone wantsto have creative projects, but you need the rightfoundations, systems and structuresin place too.
3 men walking in a arid place
Chapter 3
Our experts explain their own creative processes when leading a team or building a bar programme. How do they approach some of the inevitable parts of the process: feedback, compromise and making mistakes?

Unlocking creativity

In this episode, we explore how to unlock creativity. Being creative is not just about coming up with new ideas – it’s the ability to execute those ideas, utilising systems and structures, and overcoming challenges along the way. We head into some of the most creative bars in the world right now, speaking to leading consultants, directors and bartenders on how best to channel creative ideas, and the people who can bring them to life.

Unlocking creativity

Perspectives

Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Discover Perspectives

Inspiration

MarkReihill 1

Article

How two creatives approach their craft 

How can bartenders draw inspiration from areas of creativity that go beyond the bar? We asked to creative minds to share their insights.

Read More
Thumbnail Shingo Gokan 3 1

Article

Shingo Gokan: Mentorship is the foundation of building strong bar teams 

From Toyko to New York, Shingo Gokan has become one of the bar industry’s universal mentors, for his teams and individuals alike. He explains why it is so important for bar teams to have mentors

Read More
MarkReihill 1

Article

How two creatives approach their craft 

How can bartenders draw inspiration from areas of creativity that go beyond the bar? We asked to creative minds to share their insights.

Read More
Thumbnail Shingo Gokan 3 1

Article

Shingo Gokan: Mentorship is the foundation of building strong bar teams 

From Toyko to New York, Shingo Gokan has become one of the bar industry’s universal mentors, for his teams and individuals alike. He explains why it is so important for bar teams to have mentors

Read More