On-demand Library

Cover for Chapter One - Why do we go to bars?
Chapter 1 - Why do we go to bars?
The value of bars Through a cultural lens – we start by briefly exploring why we gather together to drink – from a socio-anthropological perspective – and the value this adds to our lives, in all sorts of ways.
Cover for Chapter Two - Ensuring Inclusivity
Chapter 2 - Ensuring inclusivity
The different reasons why people go to bars and why bars add cultural value to our lives. How do you get inside customers’ heads – creating empathy, connection, and representation?
Cover for Chapter Three - Culture, Your Bar
Chapter 3 Coming soon
How do you create empathy and perspective, as a bartender? We learn about the importance of ‘understanding your audience’.

Campari Academy Presents

Community & Culture

Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.

Perspectives
Cover for Chapter One - Why do we go to bars?
Chapter 1 - Why do we go to bars?
The value of bars Through a cultural lens – we start by briefly exploring why we gather together to drink – from a socio-anthropological perspective – and the value this adds to our lives, in all sorts of ways.
Cover for Chapter Two - Ensuring Inclusivity
Chapter 2 - Ensuring inclusivity
The different reasons why people go to bars and why bars add cultural value to our lives. How do you get inside customers’ heads – creating empathy, connection, and representation?
Cover for Chapter Three - Culture, Your Bar
Chapter 3 Coming soon
How do you create empathy and perspective, as a bartender? We learn about the importance of ‘understanding your audience’.

Perspectives

Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Discover Perspectives

Inspiration

Monica Berg profile

Article

So Why Focus On Inclusivity, and Not Diversity?

Insights from Monica Berg, about how diversity and insclusivity live together, and what's fundamentl to do, in order to achieve both.

Read More
Post CS 01 2

Article

Cocktails Spirits Paris - Day 2

Check out what went on in the second day of Cocktails Spirits, in Paris. Two words for you: Bar Rouge!

Read More
Post CS 01 2

Article

Cocktails Spirits Paris - Day 2

Check out what went on in the second day of Cocktails Spirits, in Paris. Two words for you: Bar Rouge!

Read More
Monica Berg profile

Article

So Why Focus On Inclusivity, and Not Diversity?

Insights from Monica Berg, about how diversity and insclusivity live together, and what's fundamentl to do, in order to achieve both.

Read More

More Inspiration

Education. Conversation. Inspiration.

Campari Academy Training

CA Thumbnails 39

Recipe

Negroni

Achieve perfection every time with this classic, one century old, 3-part cocktail.

Read More
CA Thumbnails 01

Training

Discover the Classic Taste of Bitters

Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.

Read More
CA Thumbnails 30

Training

Cocktail Essentials: Jiggers, Measures and Proportions

Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.

Read More
CA Thumbnails 39

Recipe

Negroni

Achieve perfection every time with this classic, one century old, 3-part cocktail.

Read More
CA Thumbnails 01

Training

Discover the Classic Taste of Bitters

Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.

Read More
CA Thumbnails 30

Training

Cocktail Essentials: Jiggers, Measures and Proportions

Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.

Read More

More Training