Inspiration

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10 classic drinks from New Orleans you must try at least onceTake a look at ten classic drinks that originated amongst the bustling streets of New Orleans.

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"Drop me off in New Orleans": the Big Easy's Hospitality MagicA walk around the Big Easy's hospitality gems. Whether you are looking for delicious food, historical drinks or thrilling jazz music, New Orleans is the city for you.

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Food, Drinks & New Orleans with Kermit RuffinsNicknamed the “Big Easy” and home to one of the biggest trade events of the year, Tales of the Cocktail, New Orleans is also the birthplace of jazz, home to countless classic cocktails and a vibrant culinary scene. We sat down with iconic trumpeter Kermit Ruffins, a New Orleans native deeply connected to all three, […]

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The future is yours to create: Ginevra CastagnoliThe first interviewee of our new series asking bartenders what they want from the future, is Ginevra Castagnoli, founder of community project, Ellas Empowerment. She talks to us about becoming her own best friend, eliminating egos and why leaders shouldn’t always be mentors
The Latest

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Last Orders by Mona GallosiFor the final installment of our Negroni Week Movies, let’s leave the floor to our top Argentinian bartender. Who but Mona Gallosi to end these incredible cinematic stories? The perfect femme fatale bartender in her Last Orders. In the style of a classic black-and-white film noir (but letting the Campari bottle and cocktail stand out […]

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For Your Eyes Only By Millie TangLet’s dive into a genre which places itself between thriller and action movie, the classic 60s spy movie with the one and only Millie Tang, acting as the main protagonist and spy bartender. For Your Eyes Only is a stylish espionage caper in which Millie is sitting outside an Italian Café reading a newspaper, but […]

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The Curious Life Of The Travelling Bartender by Joe SchofieldIf you’ve read the prior article, you might recognize the protagonist of this short movie, the colorful Joe Schofield (who played the unidentified man in Millie’s short film)! In his vignette, The Curious Life of the Travelling Bartender, Joe is the main character in this typical Wes Anderson style and aesthetic. Maniacally symmetrical framings, bizarre […]

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The Bitter Truth by Tiffanie BarriereMovies and cocktails tell extraordinary stories, which come alive when movie directors and bartenders’ creative fire is lightened up. Both are thrill seeker, searching for emotions for people to feel. Our Negroni Week movie campaign starts with the first short movie: The Bitter Truth, a modern thriller by Tiffanie Barriere. In this thrilling scene inspired […]