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Campari Academy
Welcome to Campari Academy, our digital education programme for bartenders just like you all around the world. With insight and knowledge from industry icon Monica Berg, we’re looking beyond the bar to educate and inspire bartenders at all levels of their careers on a global scale in a way that’s never been seen before.
Alongside industry voices, we’ll be talking to a global network of experts from different backgrounds – the Campari Academy Lab – to bring you news, articles and Perspectives in our three-part docuseries.
Campari Academy
Lab
Led by Monica Berg, the Campari Academy Lab is a group of experts from different industries, backgrounds and cultures, hand-picked to help us deep-dive into thought-provoking topics.
Monica Berg
Campari Academy Creative DirectorA shining light in the international cocktail scene, Monica Berg is a bartender, educator, and co-owner of Tayēr & Elementary, #2 in the World’s 50 Best Bars 2022. As our creative & artistic director, the programme has been brought to life by Monica’s wealth of industry knowledge and expertise and ensures that we keep bartenders at the heart of everything we do every step of the way.
Will Guidara
Author and restaurateur, NYCThe author of Unreasonable Hospitality, Guidara is also the founder of hospitality company Thank You, and co-founder of the Welcome Conference. Previously co-owner of Eleven Madison Park, his career in the restaurant industry has resulted in numerous accolades.
Show MoreWill Guidara
Author and restaurateur, NYCThe author of Unreasonable Hospitality, Guidara is also the founder of hospitality company Thank You, and co-founder of the Welcome Conference. Previously co-owner of Eleven Madison Park, his career in the restaurant industry has resulted in numerous accolades.
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Jean Trinh
Co-founder, Alquímico, CartagenaOne of the most recognisable bartenders in the world, Trinh is the co-founder of Alquímico, a three-story mansion bar that champions diversity and sustainability. He now spends most of his time on the bar’s 25-acre farm in Finlandia which has become central to his business.
Show MoreJean Trinh
Co-founder, Alquímico, CartagenaOne of the most recognisable bartenders in the world, Trinh is the co-founder of Alquímico, a three-story mansion bar that champions diversity and sustainability. He now spends most of his time on the bar’s 25-acre farm in Finlandia which has become central to his business.
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Inés de los Santos
Owner, CoChinChina & Kona, Buenos AiresHaving spent the last 25 years in hospitality, de los Santos has been a key figure in the Argentine training and education space. While she has previously focused on joint ventures, she now owns CoChinChina & Kona, a bar and restaurant reflecting her love of south-east Asia.
Show MoreInés de los Santos
Owner, CoChinChina & Kona, Buenos AiresHaving spent the last 25 years in hospitality, de los Santos has been a key figure in the Argentine training and education space. While she has previously focused on joint ventures, she now owns CoChinChina & Kona, a bar and restaurant reflecting her love of south-east Asia.
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Dave Broom
Community and Culture ExpertDave Broom was born in Glasgow and has spent the past 33 and a third years writing about alcohol (appropriate for someone who loves music). In his time, he’s been contributing editor at Whisky Magazine, Whisky Advocate, and scotchwhisky.com. In 2020, he started his own website www.thewhiskymanual.uk He’s written 12 books, the best known being ‘The Way of Whisky: A Journey into Japanese Whisky’, ‘and ‘World Atlas of Whisky’. His next book, ‘A Sense of Place’, examining the role of community, location and sustainability in Scotch whisky is out in September. He has written and presented two films, ‘Cuba In A Bottle’ and the award-winning whisky culture documentary ‘The Amber Light’. He also advises on spirit quality and new product development for a number of international distillers and has taught sensory evaluation on Diageo’s Malt Advocates Course for almost 20 years. A Master of the Quaich, he lives in Hove.
Show MoreDave Broom
Community and Culture ExpertDave Broom was born in Glasgow and has spent the past 33 and a third years writing about alcohol (appropriate for someone who loves music). In his time, he’s been contributing editor at Whisky Magazine, Whisky Advocate, and scotchwhisky.com. In 2020, he started his own website www.thewhiskymanual.uk He’s written 12 books, the best known being ‘The Way of Whisky: A Journey into Japanese Whisky’, ‘and ‘World Atlas of Whisky’. His next book, ‘A Sense of Place’, examining the role of community, location and sustainability in Scotch whisky is out in September. He has written and presented two films, ‘Cuba In A Bottle’ and the award-winning whisky culture documentary ‘The Amber Light’. He also advises on spirit quality and new product development for a number of international distillers and has taught sensory evaluation on Diageo’s Malt Advocates Course for almost 20 years. A Master of the Quaich, he lives in Hove.
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Samantha MacRae
Design and Technology ExpertSplitting her time between Norway and Canada, Sam is the Creative Director of Behind Bars in Oslo. She approaches her work believing in the “beauty within function” – a certain kind of beautiful that functionality creates. Her design aesthetic focuses on materials, simplicity and quality. Some might not appreciate a multi-directional brushed stainless-steel bench, but she does. And so do Behind Bars’ clients. Coming from an architectural background, Sam has brought a multi-facet and collaborative design approach, which has influenced the design direction of the Behind Bars. She has teamed up with some of the best in the industry and is constantly humbled by the people she has the chance to work with.
Show MoreSamantha MacRae
Design and Technology ExpertSplitting her time between Norway and Canada, Sam is the Creative Director of Behind Bars in Oslo. She approaches her work believing in the “beauty within function” – a certain kind of beautiful that functionality creates. Her design aesthetic focuses on materials, simplicity and quality. Some might not appreciate a multi-directional brushed stainless-steel bench, but she does. And so do Behind Bars’ clients. Coming from an architectural background, Sam has brought a multi-facet and collaborative design approach, which has influenced the design direction of the Behind Bars. She has teamed up with some of the best in the industry and is constantly humbled by the people she has the chance to work with.
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Alex Ruas
Design and Technology ExpertAlex Ruas is an Oslo based entrepreneur passionate about innovation in the hospitality industry. A former bartender, he has taken his 12 years of bartending experience and used it as the catalyst to build the best bars of the future. Bar stations are often designed by kitchen suppliers and Alex believes the industry deserves a more holistic approach to bar design.
Show MoreAlex Ruas
Design and Technology ExpertAlex Ruas is an Oslo based entrepreneur passionate about innovation in the hospitality industry. A former bartender, he has taken his 12 years of bartending experience and used it as the catalyst to build the best bars of the future. Bar stations are often designed by kitchen suppliers and Alex believes the industry deserves a more holistic approach to bar design.
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Visit AcademyOur Brands
Explore all of our brands.
Campari
Aperol
Skyy Vodka
Wild Turkey Ready To Drink
Appleton Estate
Campari Group
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.
Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey e Grand Marnier.
The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.