Inspiration

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10 classic drinks from New Orleans you must try at least onceTake a look at ten classic drinks that originated amongst the bustling streets of New Orleans.

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Drink Like a Local: 5 Bars in Rome You Can't MissThe Eternal City: though famous for its history, landmarks and cuisine, Rome also offers equally superb experiences when it comes to drinking, and the recent Rome Bar Show proved it. Here is a shortlist of the five bars in Rome you must try, for a proper dive into the Capital’s night life. JERRY THOMAS SPEAKEASY […]

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Design&Technology: the future of barsHospitality is and has always been a field highly centred around human interaction; whether you provide accommodation for travellers, meals for diners or like many of us, beverages for drinkers – it’s easy to forget all the things that are necessary for this last interaction to happen. Long before you can start thinking about serving […]

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South Korea’s happiest bar owner on driving his local cocktail industryTerry Kim has built an empire of bar excellence in South Korea. He explains how happiness can inspire future generations as his local industry continues to grow – and how he ascended to the top of his game ‘Happiness’ is the word Terry Kim uses the most when talking about his career in hospitality. Approaching […]
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Last Orders by Mona GallosiFor the final installment of our Negroni Week Movies, let’s leave the floor to our top Argentinian bartender. Who but Mona Gallosi to end these incredible cinematic stories? The perfect femme fatale bartender in her Last Orders. In the style of a classic black-and-white film noir (but letting the Campari bottle and cocktail stand out […]

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For Your Eyes Only By Millie TangLet’s dive into a genre which places itself between thriller and action movie, the classic 60s spy movie with the one and only Millie Tang, acting as the main protagonist and spy bartender. For Your Eyes Only is a stylish espionage caper in which Millie is sitting outside an Italian Café reading a newspaper, but […]

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The Curious Life Of The Travelling Bartender by Joe SchofieldIf you’ve read the prior article, you might recognize the protagonist of this short movie, the colorful Joe Schofield (who played the unidentified man in Millie’s short film)! In his vignette, The Curious Life of the Travelling Bartender, Joe is the main character in this typical Wes Anderson style and aesthetic. Maniacally symmetrical framings, bizarre […]

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The Bitter Truth by Tiffanie BarriereMovies and cocktails tell extraordinary stories, which come alive when movie directors and bartenders’ creative fire is lightened up. Both are thrill seeker, searching for emotions for people to feel. Our Negroni Week movie campaign starts with the first short movie: The Bitter Truth, a modern thriller by Tiffanie Barriere. In this thrilling scene inspired […]