On-demand Library


Community & Culture

Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.

Cover for Chapter One - Why do we go to bars?
Chapter 1 - Why do we go to bars?
The value of bars Through a cultural lens – we start by briefly exploring why we gather together to drink – from a socio-anthropological perspective – and the value this adds to our lives, in all sorts of ways.
Cover for Chapter Two - Ensuring Inclusivity
Chapter 2 - Ensuring inclusivity
The different reasons why people go to bars and why bars add cultural value to our lives. How do you get inside customers’ heads – creating empathy, connection, and representation?
Cover for Chapter Three - Culture, Your Bar
Chapter 3 - Your culture, your bar
How do you create empathy and perspective, as a bartender? We learn about the importance of ‘understanding your audience’.
Glass of drink and a man behind it
Chapter 1 – The problem with bar design
When we design bars - are we focusing too much on the wrong things? What functional problems do bartenders face when working behind the bar? How is this affecting customer experience? We speak to our leading bartenders to understand what’s going on.
02 Form and function
Chapter 2 – Form and function
We then meet product designer who is approaching bar design differently, using modern tech and industry insight to change how bartenders – and therefore customers - interact within the venue – exploring the importance of a functional bar space – and how purpose driven design decisions are everywhere.
03 Technology and Personality
Chapter 3 – Technology and Personality
Finally, we explore how modern tech can support these decisions – speaking to an IOT tech expert to look at how data can influence the design of bars, making it easier to tackle problems - before ending the episode with the sentiment that though there are many different approaches to design in the bar, all bartenders should do what works for them.

Further Reading

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Tricky Questions with Ryan Chetiyawardana

World class bartender and enterpreneur Ryan Chetiyawardana faces Campari Academy's Tricky Questions: how did he perform?

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Tricky Questions with Leo Robitschek

Serious questions, funny answers and vice versa: it's Campari Academy's Tricky Questions, and Leo Robitschek sat down with us to face them!

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Hospitality Wears White: Alex Frezza and L'Antiquario

Right by the Gulf of Naples, L'Antiquario is bringing old school hospitality back to the city. Find out the importance of a White Jacket with Alex Frezza

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Word Association with Alex Frezza

Alexander Frezza, Naples native and bar industry leader joins us in a game of “Word Association”, sharing his thoughts around forgotten hospitality and the meaning of bars.

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The Timeless Story of the Negroni

The legendary Italian cocktail: the Negroni's history, from it's origin in Florence, to the remarkable Negroni Week

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Eli Martinez Bello: fighting for Mexican culture

Hospitality excellence and deep links to her roots: this is Eli Martinez Bello's world, seen through her own eyes.

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The Impact Of Technology On Bar Business: Joe Weiss and Cisco Meraki

Technology plays a huge role in everybody's daily life. But is it possible for tech to improve the financial performances of a bar? Joe Weiss of Cisko Meraki shares his insights.

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Design, Identity, Community: Milo Occhipinti and Unseen

Brand identity and social media, delicious drinks and inclusive environment. Milo Occhipinti is taking Lambrate neighbourhood, in Milan, by a storm, with his own cocktail bar, Unseen

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Athens Bar Show

With sun shining bright over Technopolis, a former gas factory now one of the city’s most vibrant cultural venues, the tenth edition of Athens Bar Show marked the end of the “bar show season”: ABS continued to increase the number of visitors (12.000 this year) and proved once again to be one of Europe’s largest […]

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Who Are Bar Designed For? A Conversation with Behind Bars

From Behind Bars office in Oslo, Campari Academy Creative Director Monica Berg sits down with founder Alex Ruas and designer Samantha MacRae to discuss bar design.

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A Distillery With a Bar (or Vice Versa): How Himkok Changed The Bar World

Owner Erk Potur and bar manager Maroš Dzurus take us on a full immersion, into HImkok's past, present and future.

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Changing the Status Quo

Behind Bars is a design company that’s trying to progress the bar design industry to keep pace with the wider hospitality industry.

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