Campari Academy - Discover Inspiring Bartender Education

Chapter 1 - What is flavour?

How do we define the word ‘flavour’? Our experts differentiate the words ‘flavour’ and ‘taste’, argue for the power of simplicity over complexity, and delve into the topic of how cocktails can convey flavour.

Chapter 2 - Mastering the senses

We explain the importance of external factors in creating flavour memories. From the texture of the bar top, to interior design, and the music playing – there’s much more in play than what’s in the glass.

Chapter 3 - Flavour evolution

In our final chapter, we focus on how we communicate flavour. By building our own ‘flavour library’, and choosing the right language to convey these flavours, how do we impart our knowledge onto our guests?

Campari Academy Asia Presents

How do we perceive flavour?

In this episode, we examine how the senses work, and the impact they can have on our perception of flavours. Sight, sound, taste, touch and smell: all five senses need to be considered when working with flavour creation. From London, to Taipei and Seoul, our experts –professors and authors, bartenders and owners – explain how they affect the flavours in our glass.

Know more

Chapter 1 - What is flavour?

Chapter 2 - Mastering the senses

Chapter 3 - Flavour evolution

Perspectives

Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Think Pieces

First-hand insights and perspectives from contributors around the world.

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Think Pieces

First-hand insights and perspectives from contributors around the world.

Discover Perspectives

Inspiration

Article

Flavour of: Bangkok – Aromatic herbs and spices

Galangal, turmeric, lemongrass: Bangkok’s gastronomic scene is identifiable by its use of local aromatics. We take a closer look at five of its most distinctive herbs and spices One single tour of Bangkok’s intensely crowded streets, or a night walk through the web of alleys that vibrate with energy in the Thai capital city, and you’ll be […]

Article

7 ways Hwi Yun thinks about flavour

From how producers select final products, to engaging in external factors, and encompassing all of a guest’s senses, Bar Cham manager Hwi Yun has a holistic approach when it comes to understanding flavour 1. Inspiration is all around us Our senses are powerful: they’re constantly working and most of the time we don’t really realise just how much […]