Chapter 1 Cover
Chapter 1 - What is flavour?
How do we define the word ‘flavour’? Our experts differentiate the words ‘flavour’ and ‘taste’, argue for the power of simplicity over complexity, and delve into the topic of how cocktails can convey flavour.
Chapter 2 Cover
Chapter 2 - Mastering the senses
We explain the importance of external factors in creating flavour memories. From the texture of the bar top, to interior design, and the music playing – there’s much more in play than what’s in the glass.
Chapter 3 Cover
Chapter 3 - Flavour evolution
In our final chapter, we focus on how we communicate flavour. By building our own ‘flavour library’, and choosing the right language to convey these flavours, how do we impart our knowledge onto our guests?

Campari Academy Asia Presents

How do we perceive flavour?

In this episode, we examine how the senses work, and the impact they can have on our perception of flavours. Sight, sound, taste, touch and smell: all five senses need to be considered when working with flavour creation. From London, to Taipei and Seoul, our experts –professors and authors, bartenders and owners – explain how they affect the flavours in our glass.

Know more
Chapter 1 Cover
Chapter 1 - What is flavour?
How do we define the word ‘flavour’? Our experts differentiate the words ‘flavour’ and ‘taste’, argue for the power of simplicity over complexity, and delve into the topic of how cocktails can convey flavour.
Chapter 2 Cover
Chapter 2 - Mastering the senses
We explain the importance of external factors in creating flavour memories. From the texture of the bar top, to interior design, and the music playing – there’s much more in play than what’s in the glass.
Chapter 3 Cover
Chapter 3 - Flavour evolution
In our final chapter, we focus on how we communicate flavour. By building our own ‘flavour library’, and choosing the right language to convey these flavours, how do we impart our knowledge onto our guests?

Perspectives

Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry. 

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Discover Perspectives

Inspiration

Screen Shot 2023 08 29 at 09.52.14

Article

Flavour of: Bangkok – Aromatic herbs and spices

Galangal, turmeric, lemongrass: Bangkok’s gastronomic scene is identifiable by its use of local aromatics. We take a closer look at five of its most distinctive herbs and spices  One single tour of Bangkok’s intensely crowded streets, or a night walk through the web of alleys that vibrate with energy in the Thai capital city, and you’ll be […]

Read More
HWI YUN 1 scaled

Article

7 ways Hwi Yun thinks about flavour 

From how producers select final products, to engaging in external factors, and encompassing all of a guest’s senses, Bar Cham manager Hwi Yun has a holistic approach when it comes to understanding flavour    1. Inspiration is all around us  Our senses are powerful: they’re constantly working and most of the time we don’t really realise just how much […]

Read More
HWI YUN 1 scaled

Article

7 ways Hwi Yun thinks about flavour 

From how producers select final products, to engaging in external factors, and encompassing all of a guest’s senses, Bar Cham manager Hwi Yun has a holistic approach when it comes to understanding flavour    1. Inspiration is all around us  Our senses are powerful: they’re constantly working and most of the time we don’t really realise just how much […]

Read More
Screen Shot 2023 08 29 at 09.52.14

Article

Flavour of: Bangkok – Aromatic herbs and spices

Galangal, turmeric, lemongrass: Bangkok’s gastronomic scene is identifiable by its use of local aromatics. We take a closer look at five of its most distinctive herbs and spices  One single tour of Bangkok’s intensely crowded streets, or a night walk through the web of alleys that vibrate with energy in the Thai capital city, and you’ll be […]

Read More

More Inspiration

Education. Conversation. Inspiration.

Campari Academy Training

CA Thumbnails 01

Training

Discover the Classic Taste of Bitters

Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.

Read More
CA Thumbnails 30

Training

Cocktail Essentials: Jiggers, Measures and Proportions

Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.

Read More
woman in a blue background

Training

Discover Wild Turkey, the bourbon from Wild Turkey Hill

Discover the history, production and tasting notes of Wild Turkey bourbon whiskey with our training videos.

Read More
CA Thumbnails 01

Training

Discover the Classic Taste of Bitters

Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.

Read More
CA Thumbnails 30

Training

Cocktail Essentials: Jiggers, Measures and Proportions

Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.

Read More
woman in a blue background

Training

Discover Wild Turkey, the bourbon from Wild Turkey Hill

Discover the history, production and tasting notes of Wild Turkey bourbon whiskey with our training videos.

Read More

More Training