Perspectives
Season 3
Unlocking creativity
In this episode, we explore how to unlock creativity. Being creative is not just about coming up with new ideas – it’s the ability to execute those ideas, utilising systems and structures, and overcoming challenges along the way. We head into some of the most creative bars in the world right now, speaking to leading consultants, directors and bartenders on how best to channel creative ideas, and the people who can bring them to life.
Contributors
Further Reading
Article
The 4 types of creativity explainedWhether conscious or impromptu, creativity can be achieved by using different strategies and for different purposes. We do a deep dive into the main types of creativity – which one do you fit into? Have you ever thought about how your create? In an industry where the word ‘creativity’ can be applied to many multi-faceted parts […]
Article
Is creativity important? 8 bartenders have their sayAs we launch ‘Unlocking creativity’, the first episode of Perspectives Season 3, we ask eight bartenders from around the world a very simple question: Is creativity important? “People tend to associate creativity exclusively with artistic disciplines.” Keila Urzaiz de Calignon, bartender at Satan’s Whiskers, London In order to answer this question properly it is crucial to […]
Discover Campari Academy
With insight and knowledge from industry icon Monica Berg, we’re looking beyond the bar to educate and inspire bartenders at all levels of their careers on a global scale in a way that’s never been seen before.