Inspiration
Article
Tricky Questions with Leonardo Leuci
He is one of the founders of Jerry Thomas Project in Rome, which pioneered modern mixology in Italy, opening in 2010. And he sat down with Campari Academy, to take the most challenging test: Leonardo Leuci is facing the Tricky Questions. How will he score?
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Article
Tricky Questions with Carina Soto Velàsquez
It’s back! The “Tricky Questions” interview comes to you with a new protagonist: Carina Soto Velàsquez, owner of Quixotic Projects, which includes staple bars such as Candelaria and Le Mary Celeste, both located in Paris. How will she perform on Campari Academy’s tricky quiz?
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Article
10 Ways Instagram Can Improve Your Bar Business
Nowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
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Article
How Bartenders Think, When Designing Bar Tools
Very often, technology (and micro-technology even more) is not taken seriously when considering what elements goes into making the perfect drink. Of course, no serious drinking can take place without the best ingredients or skillfull technique, but the choice of tools you use to create those concoctions, also play a huge role. What are the […]
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Article
What Goes Into Designing: Bar Tools with Wes & Elena Pickering
In this episode of “What Goes Into Designing” we talk to Wes and Elena Pickering, the founders of leading London design and production agency Inkorporate as they talk us through the process of designing Bar Tools.
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Article
Numbers Game: How Good Bar Design Can Impact Your Bar’s Profitability
Design choices can deeply impact the profitability of a bar. Check out how to implement the best ideas, here
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Article
What Goes into Designing: Logo with Clementine Mitchell
In this episode of “What Goes Into Designing” Clementine Mitchell, designer and educator, breaks down what it takes to create both a meaningful and impactful Logo.
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Article
Simon Ford - How to Create a Brand
Discover every detail you'll need to cover, for you to achieve the perfect brand creation. Here's our chat with Simon Ford
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Article
How to Build a Brand Identity for your Bar
What is a brand identity? A brand identity comprises a number of factors that go far beyond your logo. Colour palettes, typography, interiors, materials, service style, communication, product – all of these factors and more contribute to a brand’s overall identity. Why is it so important? Building a strong and congruous brand will not only […]
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Article
What Goes Into Designing - Brand Identity with Kristen Millar
Our “What Goes Into Designing” series will introduce you to the designers and creatives behind the tools to success for any hospitality business. Through their own words they will share their expertise and give you an insight into what their work is all about. Learn first-hand from our experts as they give you their best […]
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Article
Are Purpose-driven Spirits the Future, the Past or Something else Entirely?
When was the last time you saw a new traditional gin get launched and got excited about it? I thought as much. As much as we love the juniper-based spirit, these days, something as perfunctory as a traditional spirit with no discernible difference will, sadly, arrive lacklustre. That’s because the world of spirits making has […]
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Article
What Goes Into Designing - Interior Design with Alexandria Dauley
In this episode of “What Goes Into Designing” we speak to the award winning residential and commercial interior designer Alexandria Dauley about all the aspects of Interior Design.
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