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Campari Academy
Welcome to Campari Academy Asia, a digital education platform created for bartenders and hospitality professionals across the region, and connected to a wider global community of bartenders around the world.
Campari Academy Asia is dedicated to bringing meaningful education, fresh perspectives, and industry knowledge to Asia’s bartending community. Through its content and programs, it aims to inspire bartenders to look at every part of the industry with both a critical and creative mindset.
As part of the global Campari Academy network, the platform is also connected to Campari Academy Lab, led by Monica Berg and launched in 2022. Campari Academy Lab brings together a global network of experts from different backgrounds to share news, articles, and Perspectives through regular three-part docuseries.
Through these global and regional initiatives, Campari Academy Asia hopes to spark curiosity, encourage new ways of thinking, and inspire bartenders to continue their journey behind, and beyond, the bar.
Meet the Local Team
Campari Academy Asia is a platform created to support, inspire, and connect the region’s bartending community through education, storytelling, and shared industry knowledge.
Across Asia, the Academy brings together bartenders, educators, brand teams, and industry voices to explore the ideas shaping modern hospitality. Through editorial content, training, events, collaborations, and community-led programs, Campari Academy Asia highlights the people and perspectives moving the bar industry forward.
Campari Academy Asia Team
Stepping into 2026, the Campari Academy Asia team remains committed to supporting and engaging the bartending community across the region through education, storytelling, and meaningful industry connection. Through our digital platforms, editorial features, video content, cocktail contributions, advocacy programs, and regional collaborations, we aim to spotlight the people, ideas, and cultures shaping Asia’s hospitality scene. Our goal is to work closely with brand ambassadors, bartenders, bars, and industry voices across the region to create content and programs that are relevant, inspiring, and useful to the trade. By listening to the community and sharing diverse perspectives, Campari Academy Asia hopes to educate, inspire, and connect the next generation of hospitality professionals across Asia.
Campari Academy Network
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Campari Group
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.
Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey e Grand Marnier.
The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.