On-demand Library


Season 2

Leadership is

Ch01 1
Chapter 1 - Reimagining Leadership
What does it mean to be a leader? Our experts look at the ecosystem of bar teams and explain how communication, empathy and a focus on the group over the individual are intrinsic to empowering a team.
Ch02 1
Chapter 2 - Times of Change
Change is inevitable and can test a leader. Be they professional or personal, the learnings will be key in maintaining a strong leadership role. Our experts tell us how they’ve navigated change and adversity themselves.
Ch03 1
Chapter 3 - Building a Theme Coming soon
Unconventional hiring practices, examining job roles and encouraging mentorship are all discussed in this final chapter. It all comes back to one main goal: inspiring a group of people to work together as a team.

What should leadership look like in bars? We talk to bar owners and respected leaders who have worked hard to build and lead teams that work together harmoniously to be some of the best in the business. From effective communication to navigating failure and adversity, they explain what it takes to truly lead a team.


Further Reading

Emilio Valencia 3


The Future is Yours to Create: Emilio Valencia

The second interviewee in our new series asking bartenders how they can shape the future of the industry is Emilio Valencia, group beverage development manager for Soho Luxury Restaurants in Dubai. He tells us the most helpful career advice he’s been given, what a good role model means to him and the one thing he […]

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Ginevra Castagnoli 4


The Future is Yours to Create: Ginevra Castagnoli

The first interviewee of our new series asking bartenders what they want from the future, is Ginevra Castagnoli, founder of community project, Ellas Empowerment. She talks to us about becoming her own best friend, eliminating egos and why leaders shouldn’t always be mentors  A little bit about me I’m an Italian from Milan who has been […]

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Sly Agustin


Up Close & Personal: Sly Augustin

In the first of our new series, we talk to Sly Augustin, owner of London’s Trailer Happiness, about the ins and outs of running a bar business, how he deals with failure and setbacks, and what he wish he’d known before becoming a bar owner

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Jean Trinh talks human sustainability, community and being fearless

During the pandemic, Jean Trinh turned the role of a bar leader on its head. The founder of Alquímico explains why caring for a community drives everything he does in his business – and how it taught him not to fear anything Don’t get me wrong, I love Paris, where I’m from. But the thing […]

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Bartending as a career: Asia

As Asia continues to grow in visibility on the global bar stage, we take a look at how the profession has been perceived in the past – and ask how this could be changing. From Tokyo to Goa, six bartenders on the ground tell their stories  Biznu Saru has his father to thank for introducing […]

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Why we need to re-examine the meaning of leadership in bars

As we kick-off a brand-new season of Perspectives with a new theme, Campari Academy creative director Monica Berg examines the role of leaders in bars today – and what needs to change for a stronger future This month marks one year since we launched the Global Campari Academy (you can read more about it here) so […]

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