Campari Academy - Discover Inspiring Bartender Education

Campari Academy Asia Presents

Chapter 1

We meet the bartenders who are championing a local approach - encouraging and inspiring those around them to get into their own backyard.

Chapter 2

We explore how bartenders are getting involved with their own local communities and showcasing local ingredients in their drinks.

Screenshot 2025 05 05 at 20.56.03 scaled

Chapter 3

We open on a discussion about the value of agriculture - and the perceived value we give (or don't) to the everyday ingredients that bartenders use.

In Search of Locality

In this episode, we go in-depth into the importance of understanding who and what are behind the ingredients that we use behind our bars.

We go on the road to speak to experts from the UK, Thailand and Argentina who have focused their careers on highlighting the value of looking after the land and communities who cultivate ingredients.

know more

Perspectives

Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Think Pieces

First-hand insights and perspectives from contributors around the world.

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Think Pieces

First-hand insights and perspectives from contributors around the world.

Discover Perspectives

Inspiration

11a1b765 0d5b 423b bbec 8f9cba282690 scaled

Article

The future is yours to create: John Patrick Poon

With eight years behind the bar, John Patrick Poon brings a vibrant blend of Hong Kong and Filipino flair to the world of bartending. Known for his creativity, passion, and love for Negronis, he’s built a career on curiosity, connection, and pushing boundaries. Representing Hong Kong at the Campari Red Hands global final, Patrick shared […]

Article

Sam Ross: Why classic cocktails and formulas matter

From beginning his bartending career as a teenager in Melbourne, to a pivotal opportunity at NYC’s Milk & Honey, Attaboy’s Sam Ross exalts the virtues of a strong foundation when it comes to drinks making When I first started bartending in Melbourne as a brash teenager, I felt like I had a natural style and […]