Campari Academy Asia Presents

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Chapter 1
We meet the bartenders who are championing a local approach - encouraging and inspiring those around them to get into their own backyard.
Chockie Tom
Chapter 2
We explore how bartenders are getting involved with their own local communities and showcasing local ingredients in their drinks.
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Chapter 3
We open on a discussion about the value of agriculture - and the perceived value we give (or don't) to the everyday ingredients that bartenders use.

In Search of Locality

In this episode, we go in-depth into the importance of understanding who and what are behind the ingredients that we use behind our bars. ​

We go on the road to speak to experts from the UK, Thailand and Argentina who have focused their careers on highlighting the value of looking after the land and communities who cultivate ingredients. ​

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Perspectives

Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Dave in a bench

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Ellie preparing food

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Dave thinking in a bar

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Kristen in a bar

Think Pieces

First-hand insights and perspectives from contributors around the world.

Discover Perspectives

Inspiration

6

Article

The future is yours to create: So-yeon Kim (Alice)

So-yeon Kim, also known as Alice, is a bartender based in South Korea whose approach to hospitality is rooted in emotional awareness and quiet observation. Drawn to bartending through curiosity rather than convention, she sees cocktails as moments shaped by memory, mood, and human connection. As a Campari Red Hands APAC 2025 finalist for South […]

Read More
MarkReihill 1 1200x480 1

Article

How a film director and illustrator approach their crafts 

How can bartenders draw inspiration from areas of creativity that go beyond the bar? We asked two creative minds to share their insights When it comes to creativity in bartending, it’s easy to focus on the final product. But the hows, whys (and often why nots) of creating something from scratch are sometimes best understood […]

Read More
6

Article

The future is yours to create: So-yeon Kim (Alice)

So-yeon Kim, also known as Alice, is a bartender based in South Korea whose approach to hospitality is rooted in emotional awareness and quiet observation. Drawn to bartending through curiosity rather than convention, she sees cocktails as moments shaped by memory, mood, and human connection. As a Campari Red Hands APAC 2025 finalist for South […]

Read More
MarkReihill 1 1200x480 1

Article

How a film director and illustrator approach their crafts 

How can bartenders draw inspiration from areas of creativity that go beyond the bar? We asked two creative minds to share their insights When it comes to creativity in bartending, it’s easy to focus on the final product. But the hows, whys (and often why nots) of creating something from scratch are sometimes best understood […]

Read More