Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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Drink like a local: Penang with Thanesh JoelPenang, Malaysia, is a vibrant island where rich history and culture blend with a thriving food and drink scene, offering both locals and visitors a unique and unforgettable experience, as we’ll discover with our local guide, Thanesh Joel, a seasoned bartender and passionate Penangite Situated on the northwestern coast of Malaysia, Penang is a captivating […]
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Drink like a local: Ubud with Panji WisrawanThrough the eyes of Panji Wisrawan, Ubud unfolds as a captivating tapestry where ancient traditions intertwine with modern vibrancy, offering a sanctuary for the soul and a playground for the senses. Nestled amidst lush rice terraces and verdant jungles, Ubud is the cultural heart of Bali, a captivating blend of ancient traditions, artistic expressions, and […]
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Sam Ross: Why classic cocktails and formulas matterFrom beginning his bartending career as a teenager in Melbourne, to a pivotal opportunity at NYC’s Milk & Honey, Attaboy’s Sam Ross exalts the virtues of a strong foundation when it comes to drinks making When I first started bartending in Melbourne as a brash teenager, I felt like I had a natural style and […]
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Jim Meehan: When it comes to bar design, we all have the power to work with itThe author of ‘The PDT Cocktail Book’ and ‘Meehan’s Bartender Manual’ knows we can’t always choose our dream bar design. But we can work with it. He explains how for owner, management and bartenders After 12 years working behind other operators’ bars – including Audrey Saunders’ Pegu Club and a little-known landmark in Madison, Wisconsin, […]
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The future is yours to create: Chun ChunThe owner of the Pi bar in Vietnam’s Ho Chi Minh City, Chun Chun fell head over heels for the bar industry. Creativity, camaraderie and genuine passion will be Chun’s legacies A little bit about me My journey into bartending wasn’t just a job opportunity; it was a conscious choice. Like most people, I got into hospitality as […]
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Practice makes perfect: Learning your craftIt is true that theory is the foundation to start from, but nothing beats practice when it comes to learning your art, passion or profession. We spoke to three craftspeople to discover how experiences from other environments can influence a bartender’s approach to their craft It might sound like a cliché, but rarely will you […]
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Changing the Status QuoBehind Bars is a design company that’s trying to progress the bar design industry to keep pace with the wider hospitality industry.
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What Goes into Designing: Logo with Clementine MitchellIn this episode of “What Goes Into Designing” Clementine Mitchell, designer and educator, breaks down what it takes to create both a meaningful and impactful Logo.
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What Goes Into Designing - Interior Design with Alexandria DauleyIn this episode of “What Goes Into Designing” we speak to the award winning residential and commercial interior designer Alexandria Dauley about all the aspects of Interior Design.
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Beckaly Franks: What they don’t tell you about being a bar ownerThe refreshingly open founder of Hong Kong’s Hungry Ghost (which includes venues Call Me AL and ARTIFACT Bar) and former co-owner of The Pontiac, reveals what it really takes to own a bar business. The idea of owning my own bar was not foreign to me. I’d opened a couple bars alongside my partner in […]
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10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
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Practice makes perfect: Learning your craftIt is true that theory is the foundation to start from, but nothing beats practice when it comes to learning your art, passion or profession. We spoke to three craftspeople to discover how experiences from other environments can influence a bartender’s approach to their craft It might sound like a cliché, but rarely will you […]