Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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The 4 types of creativity explainedWhether conscious or impromptu, creativity can be achieved by using different strategies and for different purposes. We do a deep dive into the main types of creativity – which one do you fit into? Have you ever thought about how your create? In an industry where the word ‘creativity’ can be applied to many multi-faceted parts […]
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Is creativity important? 8 bartenders have their sayAs we launch ‘Unlocking creativity’, the first episode of Perspectives Season 3, we ask eight bartenders from around the world a very simple question: Is creativity important? “People tend to associate creativity exclusively with artistic disciplines.” Keila Urzaiz de Calignon, bartender at Satan’s Whiskers, London In order to answer this question properly it is crucial to […]
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The future is yours to create: Symphony LooTo complete our The Future is Yours to Create: International Women’s Day series is Symphony Loo. The Asia’s Regional On-Premise Customer Marketing Manager of the Campari Group is a powerhouse in the industry and leads by example. Here she shares the biggest influencers in her life and her hopes for the future. A little bit […]
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The future is yours to create: Amber LiuFourth in our The Future is Yours to Create: International Women’s Day series is Amber Liu. The Senior Bartender of the Public House Taipei has been a rising star of the Asian bar scene since she first broke into the scene in 2021. She shares her motivations and excitement of her work in the industry […]
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The future is yours to create: Imelda NgThird in our The Future is Yours to Create: International Women’s Day series is Imelda Ng. The Beverage Manager of Intervals Bar is a familiar face for those transiting through the ever busy Hong Kong International Airport. She shares her list of mentors in the industry and her thoughts on changes needed for growth in […]
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The future is yours to create: Pranisa 'Niza' TreechanasinSecond in our The Future is Yours to Create: International Women’s Day series is Pranisa ‘Niza’ Treechanasin. The head bartender of Origin Bar in the Shangri-La Hotel in Singapore is a veteran in the industry and shares her insights into the industry from her decade-long career. A little bit about me I’m Niza, the head […]
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What Goes Into Designing: Bar Tools with Wes & Elena PickeringIn this episode of “What Goes Into Designing” we talk to Wes and Elena Pickering, the founders of leading London design and production agency Inkorporate as they talk us through the process of designing Bar Tools.
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What Goes Into Designing - Interior Design with Alexandria DauleyIn this episode of “What Goes Into Designing” we speak to the award winning residential and commercial interior designer Alexandria Dauley about all the aspects of Interior Design.
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10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
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Are Purpose-driven Spirits the Future, the Past or Something else Entirely?When was the last time you saw a new traditional gin get launched and got excited about it? I thought as much. As much as we love the juniper-based spirit, these days, something as perfunctory as a traditional spirit with no discernible difference will, sadly, arrive lacklustre. That’s because the world of spirits making has […]
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How to Build a Brand Identity for your BarWhat is a brand identity? A brand identity comprises a number of factors that go far beyond your logo. Colour palettes, typography, interiors, materials, service style, communication, product – all of these factors and more contribute to a brand’s overall identity. Why is it so important? Building a strong and congruous brand will not only […]
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What Goes Into Designing - Brand Identity with Kristen MillarOur “What Goes Into Designing” series will introduce you to the designers and creatives behind the tools to success for any hospitality business. Through their own words they will share their expertise and give you an insight into what their work is all about. Learn first-hand from our experts as they give you their best […]