Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
More Articles
Article
Drink Like a Local: Chiang Mai with Pim TaveesinsuvanExplore Chiang Mai with Pim, to discover a city where mountain air softens the pace of life, ancient Lanna traditions sit comfortably alongside modern creativity, and food and drink are woven naturally into daily social rituals. Chiang Mai moves to a rhythm that feels distinctly its own. Set against a backdrop of mountains, the city […]
Article
Drink Like a Local: Tokyo with Atsushi SuzukiExplore Tokyo with Atsushi Suzuki, to experience a city where centuries-old traditions and restless creativity meet over late-night ramen, meticulously balanced cocktails, and the constant hum of movement that never truly fades. Tokyo is a city defined by contrast, but never contradiction. Ancient shrines sit calmly beside glass towers, neighborhood streets open into overwhelming intersections, […]
Article
The future is yours to create: So-yeon Kim (Alice)So-yeon Kim, also known as Alice, is a bartender based in South Korea whose approach to hospitality is rooted in emotional awareness and quiet observation. Drawn to bartending through curiosity rather than convention, she sees cocktails as moments shaped by memory, mood, and human connection. As a Campari Red Hands APAC 2025 finalist for South […]
Article
The future is yours to create: Phirun LekPhirun Lek is a lead bartender at SORA Phnom Penh, a venue that marked both the beginning and the foundation of his bartending career. Starting in hospitality through service roles before finding his place behind the bar, his journey reflects steady growth shaped by curiosity, practice, and people. With a mindset rooted in learning and […]
Article
Drink Like a Local: Macau with Frankie LeongExplore Macau with Frankie Leong, to discover a compact city where Chinese and Portuguese cultures meet through layered histories, late-night rituals, comfort-driven food, and a quietly evolving cocktail scene. Macau is often described through contrast: a city shaped by centuries of exchange between East and West, where Chinese traditions and Portuguese heritage coexist in daily […]
Article
The future is yours to create: Liu Yuan (Kim)Liu Yuan, also known as Kim, is a bartender at Wing Lei Bar in Macau whose journey into hospitality began with curiosity rather than convention. Drawn into the world of cocktails through a single, formative experience, she approaches bartending with a balance of discipline, creativity, and openness to discovery. As the first bartender from Macau […]
Discover More
Article
10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
Article
What Goes Into Designing - Brand Identity with Kristen MillarOur “What Goes Into Designing” series will introduce you to the designers and creatives behind the tools to success for any hospitality business. Through their own words they will share their expertise and give you an insight into what their work is all about. Learn first-hand from our experts as they give you their best […]
Article
What Goes Into Designing - Interior Design with Alexandria DauleyIn this episode of “What Goes Into Designing” we speak to the award winning residential and commercial interior designer Alexandria Dauley about all the aspects of Interior Design.
Article
Who Are Bar Designed For? A Conversation with Behind BarsFrom Behind Bars office in Oslo, Campari Academy Creative Director Monica Berg sits down with founder Alex Ruas and designer Samantha MacRae to discuss bar design.
Article
The (new) Ice AgeThe most important (and underrated) ingredient of them all: ice had a fascinating history before entering the world of mixology. Today it’s the subject of deep and ever-evolving experimentation – we explore its possibilities Sometimes considered a hindrance by un-educated guests (who publicly bash bars for using too much of the stuff for either watering […]
Article
What Goes Into Designing: Bar Tools with Wes & Elena PickeringIn this episode of “What Goes Into Designing” we talk to Wes and Elena Pickering, the founders of leading London design and production agency Inkorporate as they talk us through the process of designing Bar Tools.