Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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The future is yours to create: Joel PoonJoel Poon is a seasoned hospitality professional and creative force behind Reka:Bar in Kuala Lumpur. With a background in Hospitality Management and a passion for taking care of people, Joel blends technical precision with heartfelt storytelling in every drink he creates. Known for his curiosity, mentorship, and drive to constantly evolve, he’s a respected voice […]
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The future is yours to create: Ruka HattoriRuka Hattori is a bartender from Japan known for her thoughtful, story-driven cocktails that blend cultural tradition with modern creativity. Her approach to hospitality is personal and precise, always centered on making genuine connections with her guests. With a quiet confidence, she brings a unique voice to the international bartending scene. A little bit about […]
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The future is yours to create: Heng LyheangHeng Lyheang is a passionate bartender from Cambodia whose journey into hospitality began with a spark of inspiration at a high school graduation party. Growing up in an NGO, he discovered bartending as a creative outlet and a way to connect with people from all walks of life. Today, he channels that early motivation into […]
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The future is yours to create: Vandena YanartaVandena is the Bar Manager of Club Soda Canggu and a proud Balinese native whose passion for hospitality was sparked by the film Cocktail. Known for his warmth, creativity, and deep respect for nature, he brings soulful storytelling and environmental consciousness into his work behind the bar. His journey reflects a blend of island spirit, […]
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The future is yours to create: Ahe LiAhe Li is a passionate bartender from Kaohsiung, Taiwan, known for his joyful spirit and thoughtful creativity behind the bar. A proud member of Roma Roma, an Italian-style pizzeria bar, Ahe brings warmth, curiosity, and storytelling into every cocktail he creates. His work reflects a blend of Taiwanese heart and Italian inspiration, making each drink […]
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The future is yours to create: Sahil EssaniSahil Essani is a bartender, mentor, and storyteller whose journey into the drinks world began with a summer gig and evolved into a full-fledged calling. Known for his thoughtful approach and passion for community, Sahil blends science, creativity, and cultural narrative behind the bar. Representing India at the Campari Red Hands competition, he brought both […]
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10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
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Sam Ross: Why classic cocktails and formulas matterFrom beginning his bartending career as a teenager in Melbourne, to a pivotal opportunity at NYC’s Milk & Honey, Attaboy’s Sam Ross exalts the virtues of a strong foundation when it comes to drinks making When I first started bartending in Melbourne as a brash teenager, I felt like I had a natural style and […]
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What Goes into Designing: Logo with Clementine MitchellIn this episode of “What Goes Into Designing” Clementine Mitchell, designer and educator, breaks down what it takes to create both a meaningful and impactful Logo.
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The Impact Of Technology On Bar Business: Joe Weiss and Cisco MerakiTechnology plays a huge role in everybody's daily life. But is it possible for tech to improve the financial performances of a bar? Joe Weiss of Cisko Meraki shares his insights.
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Who Are Bar Designed For? A Conversation with Behind BarsFrom Behind Bars office in Oslo, Campari Academy Creative Director Monica Berg sits down with founder Alex Ruas and designer Samantha MacRae to discuss bar design.
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What Goes Into Designing: Bar Tools with Wes & Elena PickeringIn this episode of “What Goes Into Designing” we talk to Wes and Elena Pickering, the founders of leading London design and production agency Inkorporate as they talk us through the process of designing Bar Tools.