Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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Drink Like a Local: Bengaluru with Rajib MukherjeeExplore Bengaluru with Rajib, uncovering a city where innovation thrives beside nature, where bar culture evolves every year, and where food traditions run deep. Wander through tree-lined neighborhoods, taste the city’s legendary comfort dishes, and experience a nightlife shaped by creativity, craft, and community. Set on the elevated Deccan Plateau, Bengaluru, India’s Garden City, is […]
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Drink Like A Local: Hanoi with Công NguyễnDiscover Hanoi through Công’s eyes, a city where nostalgia and creativity intertwine, where mornings hum with the clatter of coffee cups and evenings glow with the warmth of shared laughter over bia hơi and cocktails alike. Born and raised in Hanoi, Công Nguyễn has spent over a decade behind the bar, shaping not only his […]
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Drink Like A Local: Johor Bahru with Joe NaikExplore Johor Bahru with Joe, to uncover a city where coastal calm meets electric energy, where late-night food stalls glow beside modern bars, and every corner hums with the warmth of Malaysian hospitality. Discover the easy rhythm of local life, taste the flavors that define its streets, and experience the city’s growing cocktail culture through […]
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The future is yours to create: Teo ParkTeo Park is a Seoul-based bartender who finds meaning in sharing everyday life with his guests, one drink, one conversation at a time. As he prepares to open his new bar Hand in Hand, Teo reflects on his quiet perseverance, romantic approach to bartending, and what it meant to represent Korea on the international Red […]
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The future is yours to create: Joel PoonJoel Poon is a seasoned hospitality professional and creative force behind Reka:Bar in Kuala Lumpur. With a background in Hospitality Management and a passion for taking care of people, Joel blends technical precision with heartfelt storytelling in every drink he creates. Known for his curiosity, mentorship, and drive to constantly evolve, he’s a respected voice […]
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The future is yours to create: Ruka HattoriRuka Hattori is a bartender from Japan known for her thoughtful, story-driven cocktails that blend cultural tradition with modern creativity. Her approach to hospitality is personal and precise, always centered on making genuine connections with her guests. With a quiet confidence, she brings a unique voice to the international bartending scene. A little bit about […]
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A Distillery With a Bar (or Vice Versa): How Himkok Changed The Bar WorldOwner Erk Potur and bar manager Maroš Dzurus take us on a full immersion, into HImkok's past, present and future.
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Numbers Game: 8 ways to Ensure Your Bar Design isn’t Costing you MoneyYour design choices can greatly impact yuor financial performances. Here's how to make sure your bar design is not causing you to lose money.
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How Bartenders Think, When Designing Bar ToolsVery often, technology (and micro-technology even more) is not taken seriously when considering what elements goes into making the perfect drink. Of course, no serious drinking can take place without the best ingredients or skillfull technique, but the choice of tools you use to create those concoctions, also play a huge role. What are the […]
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Tricky Questions with Carina Soto VelàsquezIt’s back! The “Tricky Questions” interview comes to you with a new protagonist: Carina Soto Velàsquez, owner of Quixotic Projects, which includes staple bars such as Candelaria and Le Mary Celeste, both located in Paris. How will she perform on Campari Academy’s tricky quiz?
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How to Design Your Bar to Be Holistically SustainableDesigning a bar to be holistically sustainable is as creatively satisfying as it is daunting. This feature serves as a thought-starter for prospective bar owners who are interested in building a sustainable bar for the long term. There are expert tips on the most sustainable materials to use when designing a bar, energy-efficient systems and equipment, ergonomic considerations and more.
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10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]