Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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Drink Like a Local: Chiang Mai with Pim TaveesinsuvanExplore Chiang Mai with Pim, to discover a city where mountain air softens the pace of life, ancient Lanna traditions sit comfortably alongside modern creativity, and food and drink are woven naturally into daily social rituals. Chiang Mai moves to a rhythm that feels distinctly its own. Set against a backdrop of mountains, the city […]
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Drink Like a Local: Tokyo with Atsushi SuzukiExplore Tokyo with Atsushi Suzuki, to experience a city where centuries-old traditions and restless creativity meet over late-night ramen, meticulously balanced cocktails, and the constant hum of movement that never truly fades. Tokyo is a city defined by contrast, but never contradiction. Ancient shrines sit calmly beside glass towers, neighborhood streets open into overwhelming intersections, […]
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The future is yours to create: So-yeon Kim (Alice)So-yeon Kim, also known as Alice, is a bartender based in South Korea whose approach to hospitality is rooted in emotional awareness and quiet observation. Drawn to bartending through curiosity rather than convention, she sees cocktails as moments shaped by memory, mood, and human connection. As a Campari Red Hands APAC 2025 finalist for South […]
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The future is yours to create: Phirun LekPhirun Lek is a lead bartender at SORA Phnom Penh, a venue that marked both the beginning and the foundation of his bartending career. Starting in hospitality through service roles before finding his place behind the bar, his journey reflects steady growth shaped by curiosity, practice, and people. With a mindset rooted in learning and […]
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Drink Like a Local: Macau with Frankie LeongExplore Macau with Frankie Leong, to discover a compact city where Chinese and Portuguese cultures meet through layered histories, late-night rituals, comfort-driven food, and a quietly evolving cocktail scene. Macau is often described through contrast: a city shaped by centuries of exchange between East and West, where Chinese traditions and Portuguese heritage coexist in daily […]
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The future is yours to create: Liu Yuan (Kim)Liu Yuan, also known as Kim, is a bartender at Wing Lei Bar in Macau whose journey into hospitality began with curiosity rather than convention. Drawn into the world of cocktails through a single, formative experience, she approaches bartending with a balance of discipline, creativity, and openness to discovery. As the first bartender from Macau […]
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Numbers Game: How Good Bar Design Can Impact Your Bar’s ProfitabilityDesign choices can deeply impact the profitability of a bar. Check out how to implement the best ideas, here
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How Bartenders Think, When Designing Bar ToolsVery often, technology (and micro-technology even more) is not taken seriously when considering what elements goes into making the perfect drink. Of course, no serious drinking can take place without the best ingredients or skillfull technique, but the choice of tools you use to create those concoctions, also play a huge role. What are the […]
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What Goes Into Designing - Interior Design with Alexandria DauleyIn this episode of “What Goes Into Designing” we speak to the award winning residential and commercial interior designer Alexandria Dauley about all the aspects of Interior Design.
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Are Purpose-driven Spirits the Future, the Past or Something else Entirely?When was the last time you saw a new traditional gin get launched and got excited about it? I thought as much. As much as we love the juniper-based spirit, these days, something as perfunctory as a traditional spirit with no discernible difference will, sadly, arrive lacklustre. That’s because the world of spirits making has […]
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Practice makes perfect: Learning your craftIt is true that theory is the foundation to start from, but nothing beats practice when it comes to learning your art, passion or profession. We spoke to three craftspeople to discover how experiences from other environments can influence a bartender’s approach to their craft It might sound like a cliché, but rarely will you […]
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How to Design Your Bar to Be Holistically SustainableDesigning a bar to be holistically sustainable is as creatively satisfying as it is daunting. This feature serves as a thought-starter for prospective bar owners who are interested in building a sustainable bar for the long term. There are expert tips on the most sustainable materials to use when designing a bar, energy-efficient systems and equipment, ergonomic considerations and more.