Simon Ford – How to Create a Brand
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What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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The future is yours to create: Leo KoThe recent winner of the IBA (International Bartenders Association) World Cocktail Championship The Director of Beverage of the Cordis Hotel, Hong Kong, Leo Ko shares his philosophy working in the hospitality industry. With a career spanning over a decade as a bartender, he has actively participated in local, regional, and international competitions, continuously refining his […]
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The future is yours to create: Tom GodfreyMeet Tom Godfrey, co-founder and owner of FOCO in Barcelona, one of the city’s most loved bars. He tells us where his passion for bartending began, who has had the biggest impact on his progression, and how listening more than speaking could be his legacy A little bit about me Like so many others in […]
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How a film director and illustrator approach their craftsHow can bartenders draw inspiration from areas of creativity that go beyond the bar? We asked two creative minds to share their insights When it comes to creativity in bartending, it’s easy to focus on the final product. But the hows, whys (and often why nots) of creating something from scratch are sometimes best understood […]
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Shingo Gokan: Mentorship is the foundation of building strong bar teamsFrom Toyko to New York, Shingo Gokan has become one of the bar industry’s universal mentors, for his teams and individuals alike. He explains why it is so important for bar teams to have mentors In the bar business, I believe the most crucial aspect to consider as a leader is teambuilding – and mentorship […]
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Communicating creativity: From cocktail conception to consumer perceptionThe journey of a cocktail passes through many different people before it gets into the hands of the consumer. Who is involved in its communication process – and how can that impact the final outcome? The story of a cocktail’s creation starts with its creator. And how a team communicates is important to getting the […]
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Jason Richburg: 5 things creative bartenders need to knowThe writer and strategy director at NYC’s Good Fucking Design Advice knows how to use words to garner their followers. He gives us his top tips for generating creativity behind the bar Social media content creation is like the service industry, in that the audience must always come first. From our neutral type style, to […]
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10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
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Design&Technology: the future of barsHospitality is and has always been a field highly centred around human interaction; whether you provide accommodation for travellers, meals for diners or like many of us, beverages for drinkers – it’s easy to forget all the things that are necessary for this last interaction to happen. Long before you can start thinking about serving […]
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How to Build a Brand Identity for your BarWhat is a brand identity? A brand identity comprises a number of factors that go far beyond your logo. Colour palettes, typography, interiors, materials, service style, communication, product – all of these factors and more contribute to a brand’s overall identity. Why is it so important? Building a strong and congruous brand will not only […]
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A (bar) world reimaginedFind out what is to be done, for a new idea of bar and bartending, according to Campari Academy Creative Director Monica Berg.
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How Bartenders Think, When Designing Bar ToolsVery often, technology (and micro-technology even more) is not taken seriously when considering what elements goes into making the perfect drink. Of course, no serious drinking can take place without the best ingredients or skillfull technique, but the choice of tools you use to create those concoctions, also play a huge role. What are the […]
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Tricky Questions with Carina Soto VelàsquezIt’s back! The “Tricky Questions” interview comes to you with a new protagonist: Carina Soto Velàsquez, owner of Quixotic Projects, which includes staple bars such as Candelaria and Le Mary Celeste, both located in Paris. How will she perform on Campari Academy’s tricky quiz?