Campari Academy - Discover Inspiring Bartender Education

Campari Academy Presents

Chapter 1 – Reimagining leadership

What does it mean to be a leader? Our experts look at the ecosystem of bar teams and explain how communication, empathy and a focus on the group over the individual are intrinsic to empowering a team.

Chapter 2 – Times of change

Change is inevitable and can test a leader. Be they professional or personal, the learnings will be key in maintaining a strong leadership role. Our experts tell us how they’ve navigated change and adversity themselves.

Chapter 3 – Building your team

Unconventional hiring practices, examining job roles and encouraging mentorship are all discussed in this final chapter. It all comes back to one main goal: inspiring a group of people to work together as a team.

Campari Academy Presents

Leadership is...

What should leadership look like in bars? We talk to bar owners and respected leaders who have worked hard to build and lead teams that work together harmoniously to be some of the best in the business. From effective communication to navigating failure and adversity, they explain what it takes to truly lead a team.

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Perspectives

Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Think Pieces

First-hand insights and perspectives from contributors around the world.

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Think Pieces

First-hand insights and perspectives from contributors around the world.

Discover Perspectives

Inspiration

Digital Event 25thOctober Campari Academy website

Article

Who Are Bar Designed For? A Conversation with Behind Bars

From Behind Bars office in Oslo, Campari Academy Creative Director Monica Berg sits down with founder Alex Ruas and designer Samantha MacRae to discuss bar design.

Article

10 classic drinks from New Orleans you must try at least once

Take a look at ten classic drinks that originated amongst the bustling streets of New Orleans.

Article

Who Are Bar Designed For? A Conversation with Behind Bars

From Behind Bars office in Oslo, Campari Academy Creative Director Monica Berg sits down with founder Alex Ruas and designer Samantha MacRae to discuss bar design.

Article

10 classic drinks from New Orleans you must try at least once

Take a look at ten classic drinks that originated amongst the bustling streets of New Orleans.

More Inspiration

Education. Conversation. Inspiration.

Join Campari Academy today!

Campari Academy Training

Training

Espolòn tequila and the art of tequila production

Espolòn tequila is an un-aged tequila with notes of sweet agave. Learn more about the history and flavor profile of this industry favorite.

Training

Cognac, The French Spirit Par Excellence

Cognac is more than a spirit – coming from a refined process of distillation and blending of eaux-de-vie, it’s considered one of the best of its kind. Find out all about this French mixology staple.

Training

Tips for Blending Cocktails

Learn how to blend cocktails like a pro to create frozen drinks like pina coladas and strawberry daiquiris.

Training

Understanding Amari herbal liqueurs

Bitter herbal liqueurs, known as Amari, date back centuries and range in bitterness and flavour. Learn all about this Italian staple and it’s versatility here.