Inspiration

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A (bar) world reimaginedFind out what is to be done, for a new idea of bar and bartending, according to Campari Academy Creative Director Monica Berg.

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10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]

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Numbers Game: How Good Bar Design Can Impact Your Bar’s ProfitabilityDesign choices can deeply impact the profitability of a bar. Check out how to implement the best ideas, here

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Do we think enough about where our ingredients come from?In her introductory article to Raw Materials and Flavour, Campari Academy Creative Director, Monica Berg, explores seasonality, supply chain and their relevance to flavour creation – and introduces some of the people changing the game
The Latest

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The future is yours to create: Maite CabreraOur sixth bartender in our series is Chile’s Maite Cabrera. Currently travelling around Europe, Cabrera talks about constantly learning, why a fair wage matters, and having a legacy of making bartending fun

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Up close & personal: Missy Flynn, Rita'sThe third interviewee of our video series is Missy Flyn, co-owner of Rita's in London's Soho. She lays bare the business's early problems, the implications it has had on who she trusts, and the reality of running your own restaurant

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The future is yours to create: Josephine SondloFifth in our new series is Josephine Sondlo, founder of Sizwe Studios in Stockholm. She talks about her habit of repetition, how to be smarter working with brands, and why goal setting is important

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The future is yours to create: Christina ChaeMeet the fourth interviewee in our new series: Christina Chae, co-owner of plant cocktail bar, Moonflower, in Portage Park, Chicago. She talks about creating safe spaces, not looking at each other as competition, and leading by example