Campari Academy - Discover Inspiring Bartender Education

Campari Academy Presents

Chapter 1

We explore the importance of fostering the right conditions for creativity, how to nurture talent through education, and learn about best hiring practices when it comes to bringing the right people onto the team.

A person gives the final details of a plate

Chapter 2

Do you need to be creative when you’re systematic? We take a look at the glamorisation of creativity: everyone wantsto have creative projects, but you need the rightfoundations, systems and structuresin place too.

Chapter 3

Our experts explain their own creative processes when leading a team or building a bar programme. How do they approach some of the inevitable parts of the process: feedback, compromise and making mistakes?

Unlocking creativity

In this episode, we explore how to unlock creativity. Being creative is not just about coming up with new ideas – it’s the ability to execute those ideas, utilising systems and structures, and overcoming challenges along the way. We head into some of the most creative bars in the world right now, speaking to leading consultants, directors and bartenders on how best to channel creative ideas, and the people who can bring them to life.

Unlocking creativity

Perspectives

Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Think Pieces

First-hand insights and perspectives from contributors around the world.

3 Episode Docu-series

Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.

Global Relevance

Come with us across the Globe, finding inspiration from peers and experts outside the industry.

Interviews

Get closer to notable bartenders, experts, and industry events with video interviews and clips.

Think Pieces

First-hand insights and perspectives from contributors around the world.

Discover Perspectives

Inspiration

Article

Tales of the Cocktail - Day 3

Take a look at what happened in New Orleans, for the third day of Tales of the Cocktail

Article

The origins series: The many uses of grains for making drinks

From their role in the history of humankind, to their transformation into beer, whisky and more, we dig into the origins of grains in the second in our ongoing series

Article

Tales of the Cocktail - Day 3

Take a look at what happened in New Orleans, for the third day of Tales of the Cocktail

Article

The origins series: The many uses of grains for making drinks

From their role in the history of humankind, to their transformation into beer, whisky and more, we dig into the origins of grains in the second in our ongoing series

More Inspiration

Join Campari Academy today!

Campari Academy Training

Training

Get to know Glen Grant’s extensive whiskey portfolio

Glen Grant production dates back to 1840 and the process today is the same as 1873. Discover the historic products and their tasting notes.

Recipe

The Grand Margarita

Learn how to make a juicy and rich tasting Grand Margarita.

See Recipe

Woman staying in front of a wall of bottles

Training

A guide to Vodka and its versatility

Vodka is back on the scene and gaining popularity with customers. But what IS vodka? Learn the basics here.

Training

Discover the Classic Taste of Bitters

Delve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.