Perspectives
Season 3
Unlocking creativity
In this episode, we explore how to unlock creativity. Being creative is not just about coming up with new ideas – it’s the ability to execute those ideas, utilising systems and structures, and overcoming challenges along the way. We head into some of the most creative bars in the world right now, speaking to leading consultants, directors and bartenders on how best to channel creative ideas, and the people who can bring them to life.
Contributors
Further Reading
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The future is yours to create: Courtney FrancisThe first of our 2024 interviewees in this series is Courtney Francis, bartender at Birmingham’s Couch Stirchley in England. She explains how boundaries, feedback and here grandmother have had an impact on her career
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Minakshi Singh: I overcame challenges to build my bar business in India – I hope other women can tooThe co-founder of India’s Cocktails & Dreams Speakeasy and Sidecar bars, Minakshi Singh, is a vocal leader in a market where being a woman behind the bar comes with legal and cultural implications. She explains how, against she odds, she built her businesses
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The 4 types of creativity explainedWhether conscious or impromptu, creativity can be achieved by using different strategies and for different purposes. We do a deep dive into the main types of creativity – which one do you fit into?
Discover Campari Academy
With insight and knowledge from industry icon Monica Berg, we’re looking beyond the bar to educate and inspire bartenders at all levels of their careers on a global scale in a way that’s never been seen before.