Up close & personal: Sly Augustin, Trailer Happiness
In the first of our new series, we talk to Sly Augustin, owner of London’s Trailer Happiness, about the ins and outs of running a bar business, how he deals with failure and setbacks, and what he wish he’d known before becoming a bar owner
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Last Orders by Mona GallosiFor the final installment of our Negroni Week Movies, let’s leave the floor to our top Argentinian bartender. Who but Mona Gallosi to end these incredible cinematic stories? The perfect femme fatale bartender in her Last Orders. In the style of a classic black-and-white film noir (but letting the Campari bottle and cocktail stand out […]
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The Curious Life Of The Travelling Bartender by Joe SchofieldIf you’ve read the prior article, you might recognize the protagonist of this short movie, the colorful Joe Schofield (who played the unidentified man in Millie’s short film)! In his vignette, The Curious Life of the Travelling Bartender, Joe is the main character in this typical Wes Anderson style and aesthetic. Maniacally symmetrical framings, bizarre […]
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For Your Eyes Only By Millie TangLet’s dive into a genre which places itself between thriller and action movie, the classic 60s spy movie with the one and only Millie Tang, acting as the main protagonist and spy bartender. For Your Eyes Only is a stylish espionage caper in which Millie is sitting outside an Italian Café reading a newspaper, but […]
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The Bitter Truth by Tiffanie BarriereMovies and cocktails tell extraordinary stories, which come alive when movie directors and bartenders’ creative fire is lightened up. Both are thrill seeker, searching for emotions for people to feel. Our Negroni Week movie campaign starts with the first short movie: The Bitter Truth, a modern thriller by Tiffanie Barriere. In this thrilling scene inspired […]
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Meet the Global Campari Red HandsRed Hand is not just one individual, Red Hand is a concept, a legend to behold. However, Red Hand is not anyone: knowledge, experience, wisdom and passion are some of the distinctive characteristics which a Red Hand needs to have. This is what drove the Global Campari Red Hands 2024 when they were asked to […]
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Discover the Global Campari Red Hands ProgramWhat do a bartender and a movie director have in common? The inspiration to create something unique, which can come from everything that lights up one’s creative fire. This is what happens to bartenders and movie directors. Both let themselves be inspired by the world and people around them, by what they’ve experienced, by their […]
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Tips for Blending CocktailsLearn how to blend cocktails like a pro to create frozen drinks like pina coladas and strawberry daiquiris.
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Understanding Amari herbal liqueursBitter herbal liqueurs, known as Amari, date back centuries and range in bitterness and flavour. Learn all about this Italian staple and it’s versatility here.
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The future is yours to create: Hedda BruceHedda Bruce is the bar manager at Stockholm’s Tjoget bar in Sweden. She looks up to her team who constantly inspire her, and hopes that trash talk can be a thing of the past
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Millie Tang on being a bartender-photographerWhether behind the camera or the bar, Brisbane-based Millie Tang channels her creativity to create art that stands out. She explains how her two passions collide
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Supply chain series: Sooji Im on how to source high-quality teaIn the first of a new series on the drinks supply chain, Sooji Im, founder of London’s ‘be-oom’ Korean tea shop and garden explains what goes into producing really ‘good’ tea Tea, one of the most loved commodities in the world that sparked wars between nations and even brought about Britain’s industrial revolution, is found […]
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Cognac, The French Spirit Par ExcellenceCognac is more than a spirit – coming from a refined process of distillation and blending of eaux-de-vie, it’s considered one of the best of its kind. Find out all about this French mixology staple.