Season 1

Community & Culture

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Chapter 1
The value of bars through a cultural lens – we start by briefly exploring why we gather together to drink – from a socio-anthropological perspective – and the value this adds to our lives, in all sorts of ways.
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Chapter 2
The different reasons why people go to bars and why bars add cultural value to our lives. How do you get inside customers’ heads – creating empathy, connection, and representation?
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Chapter 3
How do you create empathy and perspective, as a bartender? We learn about the importance of ‘understanding your audience’.

Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.


Further Reading

Tales Day 4


Tales of the Cocktail - Day 4

Last night of Tales of the Cocktail saw the iconic Spirited Awards ceremony. Read the Campari Academy report to know about winners and prizes.

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Tales of the Cocktail - Day 3

Take a look at what happened in New Orleans, for the third day of Tales of the Cocktail

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Tales Day 2


Tales of the Cocktail - Day 2

Learn about seminars, tour New Orleans' jazz clubs, go for terrific agave drinks. And even more inspiration from Campari Academy's second day at Tales of the Cocktail

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Tales Day 1 1


Tales of the Cocktail - Day 1

The most renowned drinks convention in the industry is back. Live Day 1 Tales of the Cocktail with us

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The Rise, Fall and Comeback of Aperitivo

How aperitivo became a staple in drinking culture

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Stonewall Inn Greenwich Village New York City


How Bars Helped Shaping the LGBTQ+ movement

A deep dive into LGBTQ+ history, and its link with bar culture, thanks to Professor Daniel Hurewitz

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