Perspectives
Season 1
Community & Culture



Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.
Further Reading

Article
Tales of the Cocktail - Day 4
Last night of Tales of the Cocktail saw the iconic Spirited Awards ceremony. Read the Campari Academy report to know about winners and prizes.
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Article
Tales of the Cocktail - Day 3
Take a look at what happened in New Orleans, for the third day of Tales of the Cocktail
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Article
Tales of the Cocktail - Day 2
Learn about seminars, tour New Orleans' jazz clubs, go for terrific agave drinks. And even more inspiration from Campari Academy's second day at Tales of the Cocktail
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Article
Tales of the Cocktail - Day 1
The most renowned drinks convention in the industry is back. Live Day 1 Tales of the Cocktail with us
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Article
The Rise, Fall and Comeback of Aperitivo
How aperitivo became a staple in drinking culture
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Article
How Bars Helped Shaping the LGBTQ+ movement
A deep dive into LGBTQ+ history, and its link with bar culture, thanks to Professor Daniel Hurewitz
Read MoreLearn more about our process
The Perspectives series is created by Monica Berg and leadership from Academies around the globe, with contributions from the Academy Lab.
With our collective insight and knowledge, we’re looking beyond the bar to educate and inspire bartenders at all levels of their careers on a global scale in a way that have never been seen before.
