Season 3

Unlocking creativity

A man select fruits on a table
Chapter 1
We explore the importance of fostering the right conditions for creativity, how to nurture talent through education, and learn about best hiring practices when it comes to bringing the right people onto the team.
A person gives the final details of a plate
Chapter 2
Do you need to be creative when you’re systematic? We take a look at the glamorisation of creativity: everyone wants to have creative projects, but you need the right foundations, systems and structures in place too.
Three men sitting on chairs in the middle of an arid landscape
Chapter 3
Our experts explain their own creative processes when leading a team or building a bar programme. How do they approach some of the inevitable parts of the process: feedback, compromise and making mistakes?

In this episode, we explore how to unlock creativity. Being creative is not just about coming up with new ideas – it’s the ability to execute those ideas, utilising systems and structures, and overcoming challenges along the way. We head into some of the most creative bars in the world right now, speaking to leading consultants, directors and bartenders on how best to channel creative ideas, and the people who can bring them to life.


Further Reading

Jason Richburg Photo


Jason Richburg: The 5 things creative bartenders need to know

Jason Richburg of Good F*cking Design Advice shares his top 5 tips for generating creativity behind the bar.

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Bartenders discuss Creativity.


Is creativity important? 8 bartenders have their say

We asked bartenders around the globe about their creative process. This is what they said...

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