On-demand Library


Raw Materials and Flavors

In this episode, we investigate raw materials & flavor – how the two relate to one another – and how (through deeper understanding) bartenders can develop better, more innovative serves that elevate customer experience.
Along the way, we speak to food suppliers, a tea maker, farmers, foragers and leading bartenders – all in an effort to understand more about seasonality, locality, experimentation – and uncover how far developing flavor can go.

Flavor chapter 1
Sourcing Matters
Flavor chapter 2
Creating Uniqueness Coming soon
Flavor chapter 3
Finding Your Own Identity Coming soon
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Chapter 1
The value of bars through a cultural lens – we start by briefly exploring why we gather together to drink – from a socio-anthropological perspective – and the value this adds to our lives, in all sorts of ways.
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Chapter 2
The different reasons why people go to bars and why bars add cultural value to our lives. How do you get inside customers’ heads – creating empathy, connection, and representation?
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Chapter 3
How do you create empathy and perspective, as a bartender? We learn about the importance of ‘understanding your audience’.
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The Problem with Bar Design
When we design bars - are we focusing too much on the wrong things? What functional problems do bartenders face when working behind the bar? How is this affecting customer experience? We speak to our leading bartenders to understand what’s going on.
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Form and Function
We then meet product designer who is approaching bar design differently, using modern tech and industry insight to change how bartenders – and therefore customers - interact within the venue – exploring the importance of a functional bar space – and how purpose driven design decisions are everywhere
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Technology and Personality
Finally, we explore how modern tech can support these decisions – speaking to an IOT tech expert to look at how data can influence the design of bars, making it easier to tackle problems - before ending the episode with the sentiment that though there are many different approaches to design in the bar, all bartenders should do what works for them.

Further Reading

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Tales of the Cocktail - Day 4

Last night of Tales of the Cocktail saw the iconic Spirited Awards ceremony. Read the Campari Academy report to know about winners and prizes.

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Tales of the Cocktail - Day 3

Take a look at what happened in New Orleans, for the third day of Tales of the Cocktail

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Tales Day 2


Tales of the Cocktail - Day 2

Learn about seminars, tour New Orleans' jazz clubs, go for terrific agave drinks. And even more inspiration from Campari Academy's second day at Tales of the Cocktail

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Tales of the Cocktail - Day 1

The most renowned drinks convention in the industry is back. Live Day 1 Tales of the Cocktail with us

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The Rise, Fall and Comeback of Aperitivo

How aperitivo became a staple in drinking culture

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How Bars Helped Shaping the LGBTQ+ movement

A deep dive into LGBTQ+ history, and its link with bar culture, thanks to Professor Daniel Hurewitz

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