On-demand Library

Perspectives

[{"object":{"id":3,"title":"Community & Culture","text":"Rather than asking \u201cwhy do we need bars?\u201d The question really is, \u201cwhy do we drink?\u201d The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the \u2018rulebook\u2019 and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.","image":{"id":631,"filename":"New-Project-25-1.jpg","url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1.jpg","width":1920,"height":1080,"alt":"A man smiling with a bar behind 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1","video_id":"5K6Iy5I17-c","description":"The value of bars through a cultural lens \u2013 we start by briefly exploring why we gather together to drink \u2013 from a socio-anthropological perspective \u2013 and the value this adds to our lives, in all sorts of ways.","image":{"id":1364,"filename":"Chapter-1-1024x576-1.jpg","url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1.jpg","width":1024,"height":576,"alt":"Chapter 1 1024x576 1","type":"jpeg","sizes":{"medium":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-300x169.jpg","width":300,"height":169},"thumbnail":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-150x150.jpg","width":150,"height":150},"medium_large":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-768x432.jpg","width":768,"height":432},"250x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-250x250.jpg","width":250,"height":250},"400x400":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-400x400.jpg","width":400,"height":400},"600x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-600x576.jpg","width":600,"height":576},"800x800":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-800x576.jpg","width":800,"height":576},"450x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-450x250.jpg","width":450,"height":250},"480x270":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-480x270.jpg","width":480,"height":270},"500x375":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-500x375.jpg","width":500,"height":375},"720x540":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-720x540.jpg","width":720,"height":540},"1200x480":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-1024x480.jpg","width":1024,"height":480},"375x500":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-375x500.jpg","width":375,"height":500},"375x720":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-375x576.jpg","width":375,"height":576},"500x960":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-500x576.jpg","width":500,"height":576},"480x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-480x576.jpg","width":480,"height":576}}}},{"coming_soon":false,"title":"Chapter 2","video_id":"FAluGf_VJro","description":"The different reasons why people go to bars and why bars add cultural value to our lives. How do you get inside customers\u2019 heads \u2013 creating empathy, connection, and representation?","image":{"id":1365,"filename":"Chapter-2-1024x576-1.jpg","url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1.jpg","width":1024,"height":576,"alt":"Chapter 2 1024x576 1","type":"jpeg","sizes":{"medium":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-300x169.jpg","width":300,"height":169},"thumbnail":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-150x150.jpg","width":150,"height":150},"medium_large":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-768x432.jpg","width":768,"height":432},"250x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-250x250.jpg","width":250,"height":250},"400x400":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-400x400.jpg","width":400,"height":400},"600x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-600x576.jpg","width":600,"height":576},"800x800":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-800x576.jpg","width":800,"height":576},"450x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-450x250.jpg","width":450,"height":250},"480x270":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-480x270.jpg","width":480,"height":270},"500x375":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-500x375.jpg","width":500,"height":375},"720x540":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-720x540.jpg","width":720,"height":540},"1200x480":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-1024x480.jpg","width":1024,"height":480},"375x500":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-375x500.jpg","width":375,"height":500},"375x720":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-375x576.jpg","width":375,"height":576},"500x960":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-500x576.jpg","width":500,"height":576},"480x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-480x576.jpg","width":480,"height":576}}}},{"coming_soon":false,"title":"Chapter 3","video_id":"8N_3GSj5YjU","description":"How do you create empathy and perspective, as a bartender? We learn about the importance of \u2018understanding your audience\u2019.","image":{"id":1366,"filename":"Chapter-3-1024x576-1.jpg","url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1.jpg","width":1024,"height":576,"alt":"Chapter 3 1024x576 1","type":"jpeg","sizes":{"medium":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-300x169.jpg","width":300,"height":169},"thumbnail":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-150x150.jpg","width":150,"height":150},"medium_large":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-768x432.jpg","width":768,"height":432},"250x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-250x250.jpg","width":250,"height":250},"400x400":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-400x400.jpg","width":400,"height":400},"600x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-600x576.jpg","width":600,"height":576},"800x800":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-800x576.jpg","width":800,"height":576},"450x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-450x250.jpg","width":450,"height":250},"480x270":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-480x270.jpg","width":480,"height":270},"500x375":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-500x375.jpg","width":500,"height":375},"720x540":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-720x540.jpg","width":720,"height":540},"1200x480":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-1024x480.jpg","width":1024,"height":480},"375x500":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-375x500.jpg","width":375,"height":500},"375x720":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-375x576.jpg","width":375,"height":576},"500x960":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-500x576.jpg","width":500,"height":576},"480x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-480x576.jpg","width":480,"height":576}}}}],"coming_soon":false},"articles":{"post_data":[{"id":1719,"slug":"tales-of-the-cocktail-day-four","title":"Tales of the Cocktail - Day 4","permalink":"https:\/\/www.campariacademy.com\/en-us\/inspiration\/news\/tales-of-the-cocktail-day-four\/","publish_time":"2022-08-02 14:16:22","author":{"id":"120"},"excerpt":"Last night of Tales of the Cocktail saw the iconic Spirited Awards ceremony. Read the Campari Academy report to know about winners and prizes.","image":{"id":1720,"filename":"Tales-Day-4.jpeg","url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4.jpeg","width":750,"height":1000,"alt":"Tales Day 4","type":"jpeg","sizes":{"medium":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-225x300.jpeg","width":225,"height":300},"thumbnail":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-150x150.jpeg","width":150,"height":150},"250x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-250x250.jpeg","width":250,"height":250},"400x400":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-400x400.jpeg","width":400,"height":400},"600x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-600x600.jpeg","width":600,"height":600},"800x800":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-750x800.jpeg","width":750,"height":800},"450x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-450x250.jpeg","width":450,"height":250},"480x270":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-480x270.jpeg","width":480,"height":270},"500x375":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-500x375.jpeg","width":500,"height":375},"720x540":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-720x540.jpeg","width":720,"height":540},"1200x480":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-750x480.jpeg","width":750,"height":480},"1280x720":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-750x720.jpeg","width":750,"height":720},"1920x1080":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-750x720.jpeg","width":750,"height":720},"375x500":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-375x500.jpeg","width":375,"height":500},"375x720":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-375x720.jpeg","width":375,"height":720},"500x960":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-500x960.jpeg","width":500,"height":960},"480x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-480x600.jpeg","width":480,"height":600}}},"content_type":"Article","has_video":false},{"id":1716,"slug":"tales-of-the-cocktail-day-three","title":"Tales of the Cocktail - 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Community & Culture

Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.

Chapter 1 1024x576 1
Chapter 1
The value of bars through a cultural lens – we start by briefly exploring why we gather together to drink – from a socio-anthropological perspective – and the value this adds to our lives, in all sorts of ways.
Chapter 2 1024x576 1
Chapter 2
The different reasons why people go to bars and why bars add cultural value to our lives. How do you get inside customers’ heads – creating empathy, connection, and representation?
Chapter 3 1024x576 1
Chapter 3
How do you create empathy and perspective, as a bartender? We learn about the importance of ‘understanding your audience’.

Further Reading

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Tales of the Cocktail - Day 4

Last night of Tales of the Cocktail saw the iconic Spirited Awards ceremony. Read the Campari Academy report to know about winners and prizes.

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Tales of the Cocktail - Day 3

Take a look at what happened in New Orleans, for the third day of Tales of the Cocktail

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Tales Day 2

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Tales of the Cocktail - Day 2

Learn about seminars, tour New Orleans' jazz clubs, go for terrific agave drinks. And even more inspiration from Campari Academy's second day at Tales of the Cocktail

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Tales Day 1 1

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Tales of the Cocktail - Day 1

The most renowned drinks convention in the industry is back. Live Day 1 Tales of the Cocktail with us

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The Rise, Fall and Comeback of Aperitivo

How aperitivo became a staple in drinking culture

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Stonewall Inn Greenwich Village New York City

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How Bars Helped Shaping the LGBTQ+ movement

A deep dive into LGBTQ+ history, and its link with bar culture, thanks to Professor Daniel Hurewitz

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Immagine

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Standing the Test of Time: Kirsten Holm and K-Bar

Despite being internationally renowned for its dining and gastronomy, Copenhagen might not be the first place to spring to mind when talking about the global bar scene. Nevertheless, Kirsten Holm managed to put Copenhagen, and perhaps the whole country of Denmark, on the mixology map twenty years ago: K-Bar opened in 2002, and has since […]

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Monica Berg profile

Interview

So Why Focus On Inclusivity, and Not Diversity?

Insights from Monica Berg, about how diversity and inclusivity live together, and what's fundamental to do, in order to achieve both.

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E98A6626 HDR RT 1 min

Article

Drink Like a Local: 5 Bars in Rome You Can't Miss

The Eternal City: though famous for its history, landmarks and cuisine, Rome also offers equally superb experiences when it comes to drinking, and the recent Rome Bar Show proved it. Here is a shortlist of the five bars in Rome you must try, for a proper dive into the Capital’s night life. JERRY THOMAS SPEAKEASY […]

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