Perspectives

In this episode, we investigate raw materials & flavor – how the two relate to one another – and how (through deeper understanding) bartenders can develop better, more innovative serves that elevate customer experience.
Along the way, we speak to food suppliers, a tea maker, farmers, foragers and leading bartenders – all in an effort to understand more about seasonality, locality, experimentation – and uncover how far developing flavor can go.

Sourcing Matters

Sign in to watch

Watch the video

Creating Uniqueness Coming soon

Finding Your Own Identity Coming soon

Chapter 1

Sign in to watch

Watch the video

The value of bars through a cultural lens – we start by briefly exploring why we gather together to drink – from a socio-anthropological perspective – and the value this adds to our lives, in all sorts of ways.

Chapter 2

Sign in to watch

Watch the video

The different reasons why people go to bars and why bars add cultural value to our lives. How do you get inside customers’ heads – creating empathy, connection, and representation?

Chapter 3

Sign in to watch

Watch the video

How do you create empathy and perspective, as a bartender? We learn about the importance of ‘understanding your audience’.

The Problem with Bar Design

Sign in to watch

Watch the video

When we design bars - are we focusing too much on the wrong things? What functional problems do bartenders face when working behind the bar? How is this affecting customer experience? We speak to our leading bartenders to understand what’s going on.

Form and Function

Sign in to watch

Watch the video

We then meet product designer who is approaching bar design differently, using modern tech and industry insight to change how bartenders – and therefore customers - interact within the venue – exploring the importance of a functional bar space – and how purpose driven design decisions are everywhere

Technology and Personality

Sign in to watch

Watch the video

Finally, we explore how modern tech can support these decisions – speaking to an IOT tech expert to look at how data can influence the design of bars, making it easier to tackle problems - before ending the episode with the sentiment that though there are many different approaches to design in the bar, all bartenders should do what works for them.