Perspectives

[{"object":{"id":3,"title":"Community & Culture","text":"Rather than asking \u201cwhy do we need bars?\u201d The question really is, \u201cwhy do we drink?\u201d The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the \u2018rulebook\u2019 and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.","image":{"id":631,"filename":"New-Project-25-1.jpg","url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1.jpg","width":1920,"height":1080,"alt":"A man smiling with a bar behind him","type":"jpeg","sizes":{"medium":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-300x169.jpg","width":300,"height":169},"large":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-1024x576.jpg","width":1024,"height":576},"thumbnail":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-150x150.jpg","width":150,"height":150},"medium_large":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-768x432.jpg","width":768,"height":432},"1536x1536":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-1536x864.jpg","width":1536,"height":864},"250x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-250x250.jpg","width":250,"height":250},"400x400":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-400x400.jpg","width":400,"height":400},"600x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-600x600.jpg","width":600,"height":600},"800x800":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-800x800.jpg","width":800,"height":800},"450x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-450x250.jpg","width":450,"height":250},"480x270":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-480x270.jpg","width":480,"height":270},"500x375":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-500x375.jpg","width":500,"height":375},"720x540":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-720x540.jpg","width":720,"height":540},"1200x480":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-1200x480.jpg","width":1200,"height":480},"1280x720":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-1280x720.jpg","width":1280,"height":720},"1920x1080":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-1280x720.jpg","width":1280,"height":720},"375x500":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-375x500.jpg","width":375,"height":500},"375x720":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-375x720.jpg","width":375,"height":720},"500x960":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-500x960.jpg","width":500,"height":960},"480x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/05\/New-Project-25-1-480x600.jpg","width":480,"height":600}}},"video_id":"dRKbYMV8osU","chapters":[{"coming_soon":false,"title":"Chapter 1","video_id":"5K6Iy5I17-c","description":"The value of bars through a cultural lens \u2013 we start by briefly exploring why we gather together to drink \u2013 from a socio-anthropological perspective \u2013 and the value this adds to our lives, in all sorts of ways.","image":{"id":1364,"filename":"Chapter-1-1024x576-1.jpg","url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1.jpg","width":1024,"height":576,"alt":"Chapter 1 1024x576 1","type":"jpeg","sizes":{"medium":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-300x169.jpg","width":300,"height":169},"thumbnail":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-150x150.jpg","width":150,"height":150},"medium_large":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-768x432.jpg","width":768,"height":432},"250x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-250x250.jpg","width":250,"height":250},"400x400":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-400x400.jpg","width":400,"height":400},"600x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-600x576.jpg","width":600,"height":576},"800x800":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-800x576.jpg","width":800,"height":576},"450x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-450x250.jpg","width":450,"height":250},"480x270":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-480x270.jpg","width":480,"height":270},"500x375":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-500x375.jpg","width":500,"height":375},"720x540":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-720x540.jpg","width":720,"height":540},"1200x480":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-1024x480.jpg","width":1024,"height":480},"375x500":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-375x500.jpg","width":375,"height":500},"375x720":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-375x576.jpg","width":375,"height":576},"500x960":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-500x576.jpg","width":500,"height":576},"480x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-1-1024x576-1-480x576.jpg","width":480,"height":576}}}},{"coming_soon":false,"title":"Chapter 2","video_id":"FAluGf_VJro","description":"The different reasons why people go to bars and why bars add cultural value to our lives. How do you get inside customers\u2019 heads \u2013 creating empathy, connection, and representation?","image":{"id":1365,"filename":"Chapter-2-1024x576-1.jpg","url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1.jpg","width":1024,"height":576,"alt":"Chapter 2 1024x576 1","type":"jpeg","sizes":{"medium":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-300x169.jpg","width":300,"height":169},"thumbnail":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-150x150.jpg","width":150,"height":150},"medium_large":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-768x432.jpg","width":768,"height":432},"250x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-250x250.jpg","width":250,"height":250},"400x400":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-400x400.jpg","width":400,"height":400},"600x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-600x576.jpg","width":600,"height":576},"800x800":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-800x576.jpg","width":800,"height":576},"450x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-450x250.jpg","width":450,"height":250},"480x270":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-480x270.jpg","width":480,"height":270},"500x375":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-500x375.jpg","width":500,"height":375},"720x540":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-720x540.jpg","width":720,"height":540},"1200x480":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-1024x480.jpg","width":1024,"height":480},"375x500":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-375x500.jpg","width":375,"height":500},"375x720":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-375x576.jpg","width":375,"height":576},"500x960":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-500x576.jpg","width":500,"height":576},"480x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-2-1024x576-1-480x576.jpg","width":480,"height":576}}}},{"coming_soon":false,"title":"Chapter 3","video_id":"8N_3GSj5YjU","description":"How do you create empathy and perspective, as a bartender? We learn about the importance of \u2018understanding your audience\u2019.","image":{"id":1366,"filename":"Chapter-3-1024x576-1.jpg","url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1.jpg","width":1024,"height":576,"alt":"Chapter 3 1024x576 1","type":"jpeg","sizes":{"medium":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-300x169.jpg","width":300,"height":169},"thumbnail":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-150x150.jpg","width":150,"height":150},"medium_large":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-768x432.jpg","width":768,"height":432},"250x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-250x250.jpg","width":250,"height":250},"400x400":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-400x400.jpg","width":400,"height":400},"600x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-600x576.jpg","width":600,"height":576},"800x800":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-800x576.jpg","width":800,"height":576},"450x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-450x250.jpg","width":450,"height":250},"480x270":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-480x270.jpg","width":480,"height":270},"500x375":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-500x375.jpg","width":500,"height":375},"720x540":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-720x540.jpg","width":720,"height":540},"1200x480":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-1024x480.jpg","width":1024,"height":480},"375x500":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-375x500.jpg","width":375,"height":500},"375x720":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-375x576.jpg","width":375,"height":576},"500x960":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-500x576.jpg","width":500,"height":576},"480x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/07\/Chapter-3-1024x576-1-480x576.jpg","width":480,"height":576}}}}],"coming_soon":false},"articles":{"post_data":[{"id":1719,"slug":"tales-of-the-cocktail-day-four","title":"Tales of the Cocktail - Day 4","permalink":"https:\/\/www.campariacademy.com\/en-us\/inspiration\/news\/tales-of-the-cocktail-day-four\/","publish_time":"2022-08-02 14:16:22","author":{"id":"120"},"excerpt":"Last night of Tales of the Cocktail saw the iconic Spirited Awards ceremony. Read the Campari Academy report to know about winners and prizes.","image":{"id":1720,"filename":"Tales-Day-4.jpeg","url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4.jpeg","width":750,"height":1000,"alt":"Tales Day 4","type":"jpeg","sizes":{"medium":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-225x300.jpeg","width":225,"height":300},"thumbnail":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-150x150.jpeg","width":150,"height":150},"250x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-250x250.jpeg","width":250,"height":250},"400x400":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-400x400.jpeg","width":400,"height":400},"600x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-600x600.jpeg","width":600,"height":600},"800x800":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-750x800.jpeg","width":750,"height":800},"450x250":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-450x250.jpeg","width":450,"height":250},"480x270":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-480x270.jpeg","width":480,"height":270},"500x375":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-500x375.jpeg","width":500,"height":375},"720x540":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-720x540.jpeg","width":720,"height":540},"1200x480":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-750x480.jpeg","width":750,"height":480},"1280x720":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-750x720.jpeg","width":750,"height":720},"1920x1080":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-750x720.jpeg","width":750,"height":720},"375x500":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-375x500.jpeg","width":375,"height":500},"375x720":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-375x720.jpeg","width":375,"height":720},"500x960":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-500x960.jpeg","width":500,"height":960},"480x600":{"url":"https:\/\/www.campariacademy.com\/en-us\/wp-content\/uploads\/sites\/3\/2022\/08\/Tales-Day-4-480x600.jpeg","width":480,"height":600}}},"content_type":"Article","has_video":false},{"id":1716,"slug":"tales-of-the-cocktail-day-three","title":"Tales of the Cocktail - 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