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About

Season 1
Season 2

Season 1

Community & Culture

Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.

Design & Technology

Who are bars designed for?

In this episode, we look at the impact that design and functionality (or the lack thereof) can have when running a bar – exploring how customer experience is only as good as the experience and efficiency of the bartenders themselves.

Along the way, we speak to a bar design expert, innovative bartenders and a tech professional – inspiring our audience with examples of beautiful – and functional – hospitality design, whilst uncovering the spectrum of decisions that can affect (and improve) the day-to-day workings of a bartenders workplace…

Raw Materials & Flavour

In this episode, our experts focus on two of the most important components of making drinks – raw materials and flavour. By balancing old ways of presenting flavours with new ones, exploring other supply chains for our ingredients and educating guests on the produce that goes into their drinks, bartenders can start to answer the question: what is the essence of flavour?
From the importance of understanding ingredients, to sourcing seasonally, creating uniqueness and finding an identity: this episode explores how bartenders can be leaders in changing consumers’ (and future bartenders’) understanding of produce and how it relates to flavour.

Season 2

Leadership is...

What should leadership look like in bars? We talk to bar owners and respected leaders who have worked hard to build and lead teams that work together harmoniously to be some of the best in the business. From effective communication to navigating failure and adversity, they explain what it takes to truly lead a team.

Training

Inspiration

Events

Spritz Master

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Inspiration

News

corridor of Spirit Awards

Article

Tales of the Cocktail - Day 4

Last night of Tales of the Cocktail saw the iconic Spirited Awards ceremony. Read the Campari Academy report to know about winners and prizes.

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meeting room full of people

Article

Tales of the Cocktail - Day 3

Take a look at what happened in New Orleans, for the third day of Tales of the Cocktail

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tales of cocktails day 2

Article

Tales of the Cocktail - Day 2

Learn about seminars, tour New Orleans' jazz clubs, go for terrific agave drinks. And even more inspiration from Campari Academy's second day at Tales of the Cocktail

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6 people behind a bar

Article

Tales of the Cocktail - Day 1

The most renowned drinks convention in the industry is back. Live Day 1 Tales of the Cocktail with us

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Cocktails spirits poster

Article

Cocktails Spirits Paris - Day 2

Check out what went on in the second day of Cocktails Spirits, in Paris. Two words for you: Bar Rouge!

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Article

Cocktails Spirits Paris - Day 1

Find out about inclusivity, professionalità and future, following the launch of Perspectives' second chapter, by Campari Academy, in Paris.

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outside of RBS

Article

Rome Bar Show - Day 2

Rome Bar Show goes in the books. Campari Academy's stand hosted bartenders from all over the world.

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RBS 2022 sign

Article

Rome Bar Show - Day 1

Campari Academy wowed Rome Bar Show on Day 1. Learn more about our Perspectives showcase.

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A wall where you can read a phrase painted on.

Article

From Feasting Halls to Bars - A Journey Through Hospitality By Dave Broom

Is our sense of hospitality hard-wired into us? As we move the culture of bartending forward how much can we learn from the past?

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Article

Where do you start, when there is so much to say?

Monica Berg, Creative Director of Campari Academy, unveils the three key themes important to our industry right now.

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Monica Berg prepares a drink

Article

Why? Why Campari Academy and why now?

Monica Berg, industry hero and Campari Academy Lab members, shares their career highlights and lessons. Read here.

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