Perspectives
Season 1
Community & Culture



Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.
Further Reading

Article
Campari Academy UK Launch Event
The Campari Academy is a first-of-its-kind educational platform for the international bartending community, underpinned by an ambition to educate, inspire, and connect leading drinks industry talent. Having built a strong network of Campari Academy education hubs around the world over the past ten years, from Sao Paolo to Sydney, and cultivated an accessible digital space […]
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Article
Tricky Questions with Leo Robitschek
Serious questions, funny answers and vice versa: it's Campari Academy's Tricky Questions, and Leo Robitschek sat down with us to face them!
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Article
Hospitality Wears White: Alex Frezza and L'Antiquario
Right by the Gulf of Naples, L'Antiquario is bringing old school hospitality back to the city. Find out the importance of a White Jacket with Alex Frezza
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Article
Word Association with Alex Frezza
Alexander Frezza, Naples native and bar industry leader joins us in a game of “Word Association”, sharing his thoughts around forgotten hospitality and the meaning of bars. Carlo Carnevale
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Article
The Timeless Story of the Negroni
The legendary Italian cocktail: the Negroni's history, from it's origin in Florence, to the remarkable Negroni Week
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Article
Osman Baycan and the Secrets of Turkish Hospitality
Mixing through a mostly non-drinking crowd, and celebrating the most multicultural environment in the world: Osman Baycan shares his secrets about running a bar in Istanbul, Turkey.
Read MoreDiscover Campari Academy
With insight and knowledge from industry icon Monica Berg, we’re looking beyond the bar to educate and inspire bartenders at all levels of their careers on a global scale in a way that’s never been seen before.
