Season 1

Who are bars designed for?

Glass of drink and man behind it
Chapter 1 – The problem with bar design
When we design bars - are we focusing too much on the wrong things? What functional problems do bartenders face when working behind the bar? How is this affecting customer experience? We speak to our leading bartenders to understand what’s going on.
Person drinking tea
Chapter 2 – Form and function
We then meet product designer who is approaching bar design differently, using modern tech and industry insight to change how bartenders – and therefore customers - interact within the venue – exploring the importance of a functional bar space – and how purpose driven design decisions are everywhere.
Picture of a man
Chapter 3 – Technology and Personality
Finally, we explore how modern tech can support these decisions – speaking to an IOT tech expert to look at how data can influence the design of bars, making it easier to tackle problems - before ending the episode with the sentiment that though there are many different approaches to design in the bar, all bartenders should do what works for them.

In this episode, we look at the impact that design and functionality (or the lack thereof) can have when running a bar – exploring how customer experience is only as good as the experience and efficiency of the bartenders themselves.

Along the way, we speak to a bar design expert, innovative bartenders and a tech professional – inspiring our audience with examples of beautiful – and functional – hospitality design, whilst uncovering the spectrum of decisions that can affect (and improve) the day-to-day workings of a bartenders workplace…


Further Reading



Campari Academy UK Launch Event

The Campari Academy is a first-of-its-kind educational platform for the international bartending community, underpinned by an ambition to educate, inspire, and connect leading drinks industry talent. Having built a strong network of Campari Academy education hubs around the world over the past ten years, from Sao Paolo to Sydney, and cultivated an accessible digital space […]

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Glass of drink and a man behind it


A (bar) world reimagined

Find out what is to be done, for a new idea of bar and bartending, according to Campari Academy Creative Director Monica Berg.

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Wall with a message wrote on it


Technology&Design: the future of bars

Hospitality is and has always been a field highly centred around human interaction; whether you provide accommodation for travellers, meals for diners or like many of us, beverages for drinkers – it’s easy to forget all the things that are necessary for this last interaction to happen. Long before you can start thinking about serving […]

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