Season 1

Community & Culture

Cover for Chapter One - Why do we go to bars?
Chapter 1 - Why do we go to bars?
The value of bars Through a cultural lens – we start by briefly exploring why we gather together to drink – from a socio-anthropological perspective – and the value this adds to our lives, in all sorts of ways.
Cover for Chapter Two - Ensuring Inclusivity
Chapter 2 - Ensuring inclusivity
The different reasons why people go to bars and why bars add cultural value to our lives. How do you get inside customers’ heads – creating empathy, connection, and representation?
Cover for Chapter Three - Culture, Your Bar
Chapter 3 - Your culture, your bar
How do you create empathy and perspective, as a bartender? We learn about the importance of ‘understanding your audience’.

Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.


Further Reading

Monica Berg prepares a drink


Why? Why Campari Academy and why now?

Monica Berg, industry hero and Campari Academy Lab members, shares their career highlights and lessons. Read here.

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poster for campari red passion


The Timeless Story of the Negroni

The legendary Italian cocktail: the Negroni's history, from it's origin in Florence, to the remarkable Negroni Week

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picture of a bar


The Rise, Fall and Comeback of Aperitivo

How aperitivo became a staple in drinking culture

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close up of a full drink glass


10 classic drinks from New Orleans you must try at least once

Take a look at ten classic drinks that originated amongst the bustling streets of New Orleans.

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Monica Berg profile


Travel and Discover: a Bartender's Wanderlust

Travel and discover: two key aspects of a bartender's life, to enhance curiosity and expand the mind. Monica Berg takes us to her favourite places through memories and pictures.

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The Stonewall Inn


How Bars Helped Shaping the LGBTQ+ movement

A deep dive into LGBTQ+ history, and its link with bar culture, thanks to Professor Daniel Hurewitz

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