Campari Academy Presents
In search of locality
In this episode, we go in-depth into the importance of understanding who and what are behind the ingredients that we use behind our bars.
We go on the road to speak to experts from the UK, Thailand and Argentina who have focused their careers on highlighting the value of looking after the land and communities who cultivate ingredients.
Perspectives
Provocative, insightful and engaging. Join us as we journey around the world in a three-part docu-series, exploring and discovering new perspectives for industry-related themes.
3 Episode Docu-series
Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.
Global Relevance
Come with us across the Globe, finding inspiration from peers and experts outside the industry.
Interviews
Get closer to notable bartenders, experts, and industry events with video interviews and clips.
Think Pieces
First-hand insights and perspectives from contributors around the world.
3 Episode Docu-series
Bitesize episodes filmed around the world, working with experts and covering different themes with global significance which resonate with the drink industry.
Global Relevance
Come with us across the Globe, finding inspiration from peers and experts outside the industry.
Interviews
Get closer to notable bartenders, experts, and industry events with video interviews and clips.
Think Pieces
First-hand insights and perspectives from contributors around the world.
Inspiration
Article
Why? Why Campari Academy and why now?Monica Berg, industry hero and Campari Academy Lab members, shares their career highlights and lessons. Read here.
Article
Extracting flavour series: Monica Berg on the fundamentals of fat washingIn the fifth instalment of our extracting flavour series, Campari Academy Creative Director Monica Berg explains why fat-washing is her favourite technique and the four ways in which she uses it in drinks
Article
10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
Article
Numbers Game: How Good Bar Design Can Impact Your Bar’s ProfitabilityDesign choices can deeply impact the profitability of a bar. Check out how to implement the best ideas, here
Article
Why? Why Campari Academy and why now?Monica Berg, industry hero and Campari Academy Lab members, shares their career highlights and lessons. Read here.
Article
10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
Article
Extracting flavour series: Monica Berg on the fundamentals of fat washingIn the fifth instalment of our extracting flavour series, Campari Academy Creative Director Monica Berg explains why fat-washing is her favourite technique and the four ways in which she uses it in drinks
Article
Numbers Game: How Good Bar Design Can Impact Your Bar’s ProfitabilityDesign choices can deeply impact the profitability of a bar. Check out how to implement the best ideas, here
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Training
Everything You Need to Know About CampariSince its origins in the 1800s, Campari has become an icon of the Italian Aperitivo. Discover the mysteries behind its top-secret recipe and learn how to make the perfect Negroni.
Training
Discover the Classic Taste of BittersDelve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.
Training
The Ritual of the AperitivoAn Aperitivo is more than just a drink - it's an Italian cultural tradition steeped in history. Explore some iconic Aperitivo cocktails and discover common food pairings to serve alongside them.
Training
Aperol: The Iconic Orange AperitifThe Italian Aperitif that needs no introduction. Discover the iconic orange drink and explore the different flavors that make up Aperol’s distinctive taste.
Training
Discover the Jamaican heritage of rumDiscover the origins of rum, an international spirit favorite.
Training
A complete guide to Appleton Estate rumAppleton Estate rums are a bar staple, offering rich, adaptable flavors for your customers. Discover the products now.