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Perspectives
  • Season 1
  • Season 2
  • Season 3
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Themes

  • Who are bars designed for?
  • What is the essence of flavour?
  • Why do we go to bars?
Soju
Flavour of: Seoul – Sool 
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230216 외식업콘텐츠 전통주소믈리에 더스틴웨사int 장진솔 9 scaled
Falling in love with sool with Dustin Wessa 
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Themes

  • Leadership is…
  • How do we perceive flavour?
  • How did we get here?
Keith Motsi 2
The future is yours to create: Keith Motsi
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용주프로필 1
South Korea’s happiest bar owner on driving his local cocktail industry
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Themes

  • Unlocking creativity
  • Let’s get technical
Tom 4
The future is yours to create: Tom Godfrey
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MarkReihill 1
How a film director and illustrator approach their crafts 
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A man and a woman talking while sit
Find out more about Perspectives
Perspectives
Cover for Chapter Two - Ensuring Inclusivity
Season 1
Season 1
8 1
Season 2
Season 2
Two people preparing drinks
Season 3
Season 3
Training
  • Courses
  • Recipes
  • Tools & Techniques
  • Products & Category
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Themes

  • Who are bars designed for?
  • What is the essence of flavour?
  • Why do we go to bars?
Soju
Flavour of: Seoul – Sool 
Read More
230216 외식업콘텐츠 전통주소믈리에 더스틴웨사int 장진솔 9 scaled
Falling in love with sool with Dustin Wessa 
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Themes

  • Leadership is…
  • How do we perceive flavour?
  • How did we get here?
Jean Trinh 11
Jean Trinh talks human sustainability, community and being fearless
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WILL 1 Edit XL
What it takes to scale a successful business with Hawksmoor’s Will Beckett 
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Themes

  • Unlocking creativity
  • Let’s get technical
Tom 4
The future is yours to create: Tom Godfrey
Read More
MarkReihill 1
How a film director and illustrator approach their crafts 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
1811 Empirical Spirits D2 311 scaled
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Spirits Course
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Aperol Spritz Still 30
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Become a Spritz Master
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Campari Spritz
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Negroni
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Boulevardier
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Cocktail Essentials: Jiggers, Measures and Proportions
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Movers & Shakers: How to Use Cocktail Shakers
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Cocktail Mixing Glasses & the Art of Stirring
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View all Tools & Techniques
Appleton
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A complete guide to Appleton Estate rum
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Woman staying in front of a wall of bottles
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Skyy vodka – a bar staple from California
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Woman staying in front of a wall of bottles
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A guide to Vodka and its versatility
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View all Products & Category
Category rum
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Discover the Jamaican heritage of rum
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Glen grant
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Get to know Glen Grant’s extensive whiskey portfolio
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Discover Wild Turkey, the bourbon from Wild Turkey Hill
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Inspiration
  • News
  • The Grand Encounter
  • Trends
  • View all Inspiration

Themes

  • Who are bars designed for?
  • What is the essence of flavour?
  • Why do we go to bars?
Soju
Flavour of: Seoul – Sool 
Read More
230216 외식업콘텐츠 전통주소믈리에 더스틴웨사int 장진솔 9 scaled
Falling in love with sool with Dustin Wessa 
Read More

Themes

  • Leadership is…
  • How do we perceive flavour?
  • How did we get here?
Ginevra Castagnoli 4
The future is yours to create: Ginevra Castagnoli
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MONICA LIFESTYLE PORTRAIT 1 scaled
Why we need to re-examine the meaning of leadership in bars
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Themes

  • Unlocking creativity
  • Let’s get technical
Tom 4
The future is yours to create: Tom Godfrey
Read More
MarkReihill 1
How a film director and illustrator approach their crafts 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
1811 Empirical Spirits D2 311 scaled
Sign in to access
Spirits Course
View Course
Aperol Spritz Still 30
Sign in to access
Become a Spritz Master
View Course
View all Courses
CA Thumbnails 40
Sign in to access
Campari Spritz
See Recipe
CA Thumbnails 39
Sign in to access
Negroni
See Recipe
CA Thumbnails 41
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Boulevardier
See Recipe
View all Recipes
CA Thumbnails 30
Sign in to access
Cocktail Essentials: Jiggers, Measures and Proportions
Read More
CA Thumbnails 31
Sign in to access
Movers & Shakers: How to Use Cocktail Shakers
Read More
CA Thumbnails 32
Sign in to access
Cocktail Mixing Glasses & the Art of Stirring
Read More
View all Tools & Techniques
Appleton
Sign in to access
A complete guide to Appleton Estate rum
Read More
Woman staying in front of a wall of bottles
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Skyy vodka – a bar staple from California
Read More
Woman staying in front of a wall of bottles
Sign in to access
A guide to Vodka and its versatility
Read More
View all Products & Category
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Le Bar Rouge x Campari Academy - Cocktail Spirits Paris
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Athens Bar Show
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Tales of the Cocktail - Day 4
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View all News
ELEVATEDLOCAL
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Episode 3 – ELEVATED+LOCAL with Deniseea Head
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TakumaEpisode
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Episode 2 – CLASSIC+MODERN with Takuma Watanabe 
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The Grand Encounter logo
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Discover The Grand Encounter: Behind the Bar
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View all The Grand Encounter
Orientalist x Tattu London Debbie Bragg 2 2 1
Millie Tang on being a bartender-photographer 
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Hedda Bruce 1 3 1
The future is yours to create: Hedda Bruce 
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1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
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View all Trends
Screenshot 2022 12 12 11 00 34 15 f9ee0578fe1cc94de7482bd41accb329
Simon Ford - How to Create a Brand
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230216 외식업콘텐츠 전통주소믈리에 더스틴웨사int 장진솔 9 scaled
Falling in love with sool with Dustin Wessa 
Read More
Pylyp sukhenko ibh9J fIgZU unsplash scaled
The classic cocktail: Friend or foe of flavour's future?
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Become a Spritz Master

About

Themes

  • Who are bars designed for?
  • What is the essence of flavour?
  • Why do we go to bars?
Soju
Flavour of: Seoul – Sool 
Read More
230216 외식업콘텐츠 전통주소믈리에 더스틴웨사int 장진솔 9 scaled
Falling in love with sool with Dustin Wessa 
Read More

Themes

  • Leadership is…
  • How do we perceive flavour?
  • How did we get here?
Christina Chae 2 Copy
The future is yours to create: Christina Chae
Read More
IStock 1254535351 scaled
The usual suspects: 5 people you should know if you want to open a bar
Read More

Themes

  • Unlocking creativity
  • Let’s get technical
Tom 4
The future is yours to create: Tom Godfrey
Read More
MarkReihill 1
How a film director and illustrator approach their crafts 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
Cover for Chapter Two - Ensuring Inclusivity
Season 1
Season 1
8 1
Season 2
Season 2
Two people preparing drinks
Season 3
Season 3
1811 Empirical Spirits D2 311 scaled
Sign in to access
Spirits Course
View Course
Aperol Spritz Still 30
Sign in to access
Become a Spritz Master
View Course
View all Courses
CA Thumbnails 40
Sign in to access
Campari Spritz
See Recipe
CA Thumbnails 39
Sign in to access
Negroni
See Recipe
CA Thumbnails 41
Sign in to access
Boulevardier
See Recipe
View all Recipes
CA Thumbnails 30
Sign in to access
Cocktail Essentials: Jiggers, Measures and Proportions
Read More
CA Thumbnails 31
Sign in to access
Movers & Shakers: How to Use Cocktail Shakers
Read More
CA Thumbnails 32
Sign in to access
Cocktail Mixing Glasses & the Art of Stirring
Read More
View all Tools & Techniques
Appleton
Sign in to access
A complete guide to Appleton Estate rum
Read More
Woman staying in front of a wall of bottles
Sign in to access
Skyy vodka – a bar staple from California
Read More
Woman staying in front of a wall of bottles
Sign in to access
A guide to Vodka and its versatility
Read More
View all Products & Category
View all Training
Cover for Chapter Two - Ensuring Inclusivity
Season 1
Season 1
8 1
Season 2
Season 2
Two people preparing drinks
Season 3
Season 3
Category rum
Sign in to access
Discover the Jamaican heritage of rum
Read More
Glen grant
Sign in to access
Get to know Glen Grant’s extensive whiskey portfolio
Read More
woman in a blue background
Sign in to access
Discover Wild Turkey, the bourbon from Wild Turkey Hill
Read More
Cs2023 j2 16
Le Bar Rouge x Campari Academy - Cocktail Spirits Paris
Read More
IMG 20221111 WA0009
Athens Bar Show
Read More
Full gretchen 1659124416 2
Tales of the Cocktail - Day 4
Read More
View all News
ELEVATEDLOCAL
Sign in to access
Episode 3 – ELEVATED+LOCAL with Deniseea Head
Read More
TakumaEpisode
Sign in to access
Episode 2 – CLASSIC+MODERN with Takuma Watanabe 
Read More
The Grand Encounter logo
Sign in to access
Discover The Grand Encounter: Behind the Bar
Read More
View all The Grand Encounter
Orientalist x Tattu London Debbie Bragg 2 2 1
Millie Tang on being a bartender-photographer 
Read More
Hedda Bruce 1 3 1
The future is yours to create: Hedda Bruce 
Read More
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
View all Trends
View all Inspiration
Cover for Chapter Two - Ensuring Inclusivity
Season 1
Season 1
8 1
Season 2
Season 2
Two people preparing drinks
Season 3
Season 3
Category rum
Sign in to access
Discover the Jamaican heritage of rum
Read More
Glen grant
Sign in to access
Get to know Glen Grant’s extensive whiskey portfolio
Read More
woman in a blue background
Sign in to access
Discover Wild Turkey, the bourbon from Wild Turkey Hill
Read More
TakumaEpisode
Sign in to access
Episode 2 – CLASSIC+MODERN with Takuma Watanabe 
Read More
Cherry delivery to the wet mill scaled
Supply chain series: Anette Moldvaer on how to source coffee ethically 
Read More
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Watch The Bar Show Show from Campari Academy at the Grand Campari Hotel in Berlin now
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Become a Spritz Master
The Grand Encounter logo
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Discover The Grand Encounter: Behind the Bar
Read More
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