Simon Ford – How to Create a Brand

What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
More Articles

Article
Episode 3 – ELEVATED+LOCAL with Deniseea HeadThe Grand Encounter: Behind the Bar journey now comes to its end with the final episode of the season. We now travel to New Orleans, the homeland of jazz and the city where one of the biggest global events in the bar industry takes place, Tales Of The Cocktail. It’s New Orleans that enables another Grand […]

Article
Episode 2 – CLASSIC+MODERN with Takuma WatanabePairs to New York, one way. The second episode of The Grand Encounter, the exclusive mini-series by Grand Marnier, takes you to the Big Apple, where host Carina Soto Velasquez meets Takuma Watanabe: a movie-enthusiast and thorough researcher, Watanabe opened up his own venue in 2022, Martiny’s in Gramercy, immediately conquering New York through spotless hospitality and […]

Article
Millie Tang on being a bartender-photographerWhether behind the camera or the bar, Brisbane-based Millie Tang channels her creativity to create art that stands out. She explains how her two passions collide

Article
Discover The Grand Encounter: Behind the BarIt’s not just about the drinks. A bar is the subtle line that slightly separates stories, made of people, experiences, memories and projects. It’s where cocktails are silent witnesses of magic unfolding, the one that occurs when ideas and backgrounds merge: encounters, the unexpected combinations that happen together with everything that comes into their creations. […]

Article
Episode 1 – PARIS+WORLD with Hugo TogniThe journey begins. Grand Marnier’s new mini-series The Grand Encounter premieres with its first episode, and it’s already one you cannot miss. Host Carina Velasquez is joined by Hugo Togni, bar manager and co-owner of Bar Pompette in Toronto, Canada, which he opened in 2021 and quickly established as one of the most sought-after drinking […]

Article
The future is yours to create: Hedda BruceHedda Bruce is the bar manager at Stockholm’s Tjoget bar in Sweden. She looks up to her team who constantly inspire her, and hopes that trash talk can be a thing of the past
Discover More

Article
Practice makes perfect: Learning your craftIt is true that theory is the foundation to start from, but nothing beats practice when it comes to learning your art, passion or profession. We spoke to three craftspeople to discover how experiences from other environments can influence a bartender’s approach to their craft It might sound like a cliché, but rarely will you […]

Article
The Impact Of Technology On Bar Business: Joe Weiss and Cisco MerakiTechnology plays a huge role in everybody's daily life. But is it possible for tech to improve the financial performances of a bar? Joe Weiss of Cisko Meraki shares his insights.

Article
Who Are Bar Designed For? A Conversation with Behind BarsFrom Behind Bars office in Oslo, Campari Academy Creative Director Monica Berg sits down with founder Alex Ruas and designer Samantha MacRae to discuss bar design.

Article
What Goes Into Designing - Interior Design with Alexandria DauleyIn this episode of “What Goes Into Designing” we speak to the award winning residential and commercial interior designer Alexandria Dauley about all the aspects of Interior Design.

Article
Numbers Game: How Good Bar Design Can Impact Your Bar’s ProfitabilityDesign choices can deeply impact the profitability of a bar. Check out how to implement the best ideas, here

Article
Jim Meehan: When it comes to bar design, we all have the power to work with itBartender and esteemed author Jim Meehan shares his ideas about how design can impact a succesful bar.