Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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Episode 3 – ELEVATED+LOCAL with Deniseea HeadThe Grand Encounter: Behind the Bar journey now comes to its end with the final episode of the season. We now travel to New Orleans, the homeland of jazz and the city where one of the biggest global events in the bar industry takes place, Tales Of The Cocktail. It’s New Orleans that enables another Grand […]
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Episode 2 – CLASSIC+MODERN with Takuma WatanabePairs to New York, one way. The second episode of The Grand Encounter, the exclusive mini-series by Grand Marnier, takes you to the Big Apple, where host Carina Soto Velasquez meets Takuma Watanabe: a movie-enthusiast and thorough researcher, Watanabe opened up his own venue in 2022, Martiny’s in Gramercy, immediately conquering New York through spotless hospitality and […]
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Millie Tang on being a bartender-photographerWhether behind the camera or the bar, Brisbane-based Millie Tang channels her creativity to create art that stands out. She explains how her two passions collide
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Discover The Grand Encounter: Behind the BarIt’s not just about the drinks. A bar is the subtle line that slightly separates stories, made of people, experiences, memories and projects. It’s where cocktails are silent witnesses of magic unfolding, the one that occurs when ideas and backgrounds merge: encounters, the unexpected combinations that happen together with everything that comes into their creations. […]
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Episode 1 – PARIS+WORLD with Hugo TogniThe journey begins. Grand Marnier’s new mini-series The Grand Encounter premieres with its first episode, and it’s already one you cannot miss. Host Carina Velasquez is joined by Hugo Togni, bar manager and co-owner of Bar Pompette in Toronto, Canada, which he opened in 2021 and quickly established as one of the most sought-after drinking […]
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The future is yours to create: Hedda BruceHedda Bruce is the bar manager at Stockholm’s Tjoget bar in Sweden. She looks up to her team who constantly inspire her, and hopes that trash talk can be a thing of the past
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Extracting flavour: Marcis Dzelzainis on how to use an alembic stillFor the sixth installment of our extracting flavour series, bartender and co-founder of Idyll Drinks Marcis Dzelzainis talks alembic stills, from its origins to creating hydrosols and hydrolats – and how it compares to the rotovap If you’ve visited distilleries, the most common type of still you’re likely to have come across is the alembic […]
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Numbers Game: How Good Bar Design Can Impact Your Bar’s ProfitabilityDesign choices can deeply impact the profitability of a bar. Check out how to implement the best ideas, here
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Are Purpose-driven Spirits the Future, the Past or Something else Entirely?When was the last time you saw a new traditional gin get launched and got excited about it? I thought as much. As much as we love the juniper-based spirit, these days, something as perfunctory as a traditional spirit with no discernible difference will, sadly, arrive lacklustre. That’s because the world of spirits making has […]
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10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
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What Goes into Designing: Logo with Clementine MitchellIn this episode of “What Goes Into Designing” Clementine Mitchell, designer and educator, breaks down what it takes to create both a meaningful and impactful Logo.
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How to Design Your Bar to Be Holistically SustainableDesigning a bar to be holistically sustainable is as creatively satisfying as it is daunting. This feature serves as a thought-starter for prospective bar owners who are interested in building a sustainable bar for the long term. There are expert tips on the most sustainable materials to use when designing a bar, energy-efficient systems and equipment, ergonomic considerations and more.