Simon Ford – How to Create a Brand

What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
More Articles

Article
Episode 3 – ELEVATED+LOCAL with Deniseea HeadThe Grand Encounter: Behind the Bar journey now comes to its end with the final episode of the season. We now travel to New Orleans, the homeland of jazz and the city where one of the biggest global events in the bar industry takes place, Tales Of The Cocktail. It’s New Orleans that enables another Grand […]

Article
Episode 2 – CLASSIC+MODERN with Takuma WatanabePairs to New York, one way. The second episode of The Grand Encounter, the exclusive mini-series by Grand Marnier, takes you to the Big Apple, where host Carina Soto Velasquez meets Takuma Watanabe: a movie-enthusiast and thorough researcher, Watanabe opened up his own venue in 2022, Martiny’s in Gramercy, immediately conquering New York through spotless hospitality and […]

Article
Millie Tang on being a bartender-photographerWhether behind the camera or the bar, Brisbane-based Millie Tang channels her creativity to create art that stands out. She explains how her two passions collide

Article
Discover The Grand Encounter: Behind the BarIt’s not just about the drinks. A bar is the subtle line that slightly separates stories, made of people, experiences, memories and projects. It’s where cocktails are silent witnesses of magic unfolding, the one that occurs when ideas and backgrounds merge: encounters, the unexpected combinations that happen together with everything that comes into their creations. […]

Article
Episode 1 – PARIS+WORLD with Hugo TogniThe journey begins. Grand Marnier’s new mini-series The Grand Encounter premieres with its first episode, and it’s already one you cannot miss. Host Carina Velasquez is joined by Hugo Togni, bar manager and co-owner of Bar Pompette in Toronto, Canada, which he opened in 2021 and quickly established as one of the most sought-after drinking […]

Article
The future is yours to create: Hedda BruceHedda Bruce is the bar manager at Stockholm’s Tjoget bar in Sweden. She looks up to her team who constantly inspire her, and hopes that trash talk can be a thing of the past
Discover More

Article
A (bar) world reimaginedFind out what is to be done, for a new idea of bar and bartending, according to Campari Academy Creative Director Monica Berg.

Article
Beckaly Franks: What they don’t tell you about being a bar ownerBeing a bar owner hides a number of unspoken truths. We sat down with Beckaly Francis, owner of Hong Kong’s Hungry Ghost, to discuss this topic.

Article
Are Purpose-driven Spirits the Future, the Past or Something else Entirely?When was the last time you saw a new traditional gin get launched and got excited about it? I thought as much. As much as we love the juniper-based spirit, these days, something as perfunctory as a traditional spirit with no discernible difference will, sadly, arrive lacklustre. That’s because the world of spirits making has […]

Article
5 techniques modern bartenders must master according to Jeffrey MorgenthalerAuthor and bartender Jeffrey Morgenthaler brings his expertise to the table, showcasing the 5 techniques a bar professional should master

Article
The Impact Of Technology On Bar Business: Joe Weiss and Cisco MerakiTechnology plays a huge role in everybody's daily life. But is it possible for tech to improve the financial performances of a bar? Joe Weiss of Cisko Meraki shares his insights.

Article
How Bartenders Think, When Designing Bar ToolsVery often, technology (and micro-technology even more) is not taken seriously when considering what elements goes into making the perfect drink. Of course, no serious drinking can take place without the best ingredients or skillfull technique, but the choice of tools you use to create those concoctions, also play a huge role. What are the […]