Who Are Bar Designed For? A Conversation with Behind Bars

The Five Senses of the Bar explores the bar experience through sight, smell, taste, touch, and hearing. In this chapter, the focus is on sound, often the first sense guests engage with. Long before taste or aroma, music sets the tone the moment a door opens, signaling what kind of space it is, how to […]

Asia-Pacific’s leading bartenders take the next step toward Milan. The journey begins here. Following a series of national and regional finals across Asia-Pacific, Campari Red Hands proudly presents the APAC Regional Finalists 2025, a group of bartenders whose creativity, discipline, and personal stories stood out across the region. Guided by the Negroni Family Tree and […]

Explore Osaka with Hiro Nakayama, where humor and flavor collide in crowded alleyways, food and drinks are never separated, and the city’s restless energy reveals itself one conversation at a time. Osaka is often described as Japan’s most approachable city, but that simplicity hides a complex rhythm shaped by food, laughter, and constant human exchange. […]

Explore Bengaluru with Rajib, uncovering a city where innovation thrives beside nature, where bar culture evolves every year, and where food traditions run deep. Wander through tree-lined neighborhoods, taste the city’s legendary comfort dishes, and experience a nightlife shaped by creativity, craft, and community. Set on the elevated Deccan Plateau, Bengaluru, India’s Garden City, is […]

Discover Hanoi through Công’s eyes, a city where nostalgia and creativity intertwine, where mornings hum with the clatter of coffee cups and evenings glow with the warmth of shared laughter over bia hơi and cocktails alike. Born and raised in Hanoi, Công Nguyễn has spent over a decade behind the bar, shaping not only his […]

Explore Johor Bahru with Joe, to uncover a city where coastal calm meets electric energy, where late-night food stalls glow beside modern bars, and every corner hums with the warmth of Malaysian hospitality. Discover the easy rhythm of local life, taste the flavors that define its streets, and experience the city’s growing cocktail culture through […]