David Wondrich reviews his own books

The award-winning author and drinks historian, David Wondrich, takes a look back at his renowned writing back-catalogue. From ‘Killer Cocktails’ to ‘The Oxford Companion to Spirits & Cocktails’, he gives us the inside track on how his books came to be
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Last Orders by Mona GallosiFor the final installment of our Negroni Week Movies, let’s leave the floor to our top Argentinian bartender. Who but Mona Gallosi to end these incredible cinematic stories? The perfect femme fatale bartender in her Last Orders. In the style of a classic black-and-white film noir (but letting the Campari bottle and cocktail stand out […]

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The Curious Life Of The Travelling Bartender by Joe SchofieldIf you’ve read the prior article, you might recognize the protagonist of this short movie, the colorful Joe Schofield (who played the unidentified man in Millie’s short film)! In his vignette, The Curious Life of the Travelling Bartender, Joe is the main character in this typical Wes Anderson style and aesthetic. Maniacally symmetrical framings, bizarre […]

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For Your Eyes Only By Millie TangLet’s dive into a genre which places itself between thriller and action movie, the classic 60s spy movie with the one and only Millie Tang, acting as the main protagonist and spy bartender. For Your Eyes Only is a stylish espionage caper in which Millie is sitting outside an Italian Café reading a newspaper, but […]

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The Bitter Truth by Tiffanie BarriereMovies and cocktails tell extraordinary stories, which come alive when movie directors and bartenders’ creative fire is lightened up. Both are thrill seeker, searching for emotions for people to feel. Our Negroni Week movie campaign starts with the first short movie: The Bitter Truth, a modern thriller by Tiffanie Barriere. In this thrilling scene inspired […]

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Meet the Global Campari Red HandsRed Hand is not just one individual, Red Hand is a concept, a legend to behold. However, Red Hand is not anyone: knowledge, experience, wisdom and passion are some of the distinctive characteristics which a Red Hand needs to have. This is what drove the Global Campari Red Hands 2024 when they were asked to […]

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Discover the Global Campari Red Hands ProgramWhat do a bartender and a movie director have in common? The inspiration to create something unique, which can come from everything that lights up one’s creative fire. This is what happens to bartenders and movie directors. Both let themselves be inspired by the world and people around them, by what they’ve experienced, by their […]
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Extracting flavour series: Monica Berg on the fundamentals of fat washingIn the fifth instalment of our extracting flavour series, Campari Academy Creative Director Monica Berg explains why fat-washing is her favourite technique and the four ways in which she uses it in drinks

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10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]

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Tales of the Cocktail - Day 4Last night of Tales of the Cocktail saw the iconic Spirited Awards ceremony. Read the Campari Academy report to know about winners and prizes.

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The future is yours to create: Aashi BhatnagarOur third interviewee in our new series is Aashi Bhatnagar, innovation artist at Cobbler & Crew bar in Pune, India. She talks to us about being inspired by women in the industry, falling in love with the stories of classic cocktails, and how a fake injury got her behind the bar


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Parabere Forum: How Maria Canabal is giving women a voice in the industryParabere Forum connects over 8,000 women all over the world, helping them making their voices heard. Here is Maria Canabal's groundbreaking project