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A Negroni with Alessandro Palazzi, Dukes Hotel

WhatsApp Image 2026 06 12 at 4.47.12 PM

Known for his legendary hospitality and decades behind the bar at Dukes, Alessandro Palazzi joins Campari Academy UK’s Tristram Fini to explore two different ways of serving one of the world’s most enduring cocktails: the Negroni.

From the straight up serve he first learnt behind the bar to the built version many bartenders know today, Alessandro shares the thinking, technique and attention to detail behind each approach. Watch the full film to see both serves made step by step and discover how small changes can create a very different drinking experience.