TIME AT THE BAR – Lorenzo Antinori, Bar Leone
TIME AT THE BAR is Campari Academy’s series digging into the people shaping modern hospitality. In this film, Tristram Fini sits down with Lorenzo Antinori, the mind behind Bar Leone, recently named World’s Best Bar 2025.
Shot at Satan’s Whiskers in Bethnal Green, this is an honest look into how Lorenzo thinks about bars, service and the people who make it work. The conversation goes straight to the realities of running a bar that feels alive every night. He keeps coming back to one principle: simplicity. Simple drinks. Clear ideas. Clean execution.
Lorenzo talks openly about consistency and why it’s the real difference-maker. He gets into how Bar Leone kept more than 90 percent of its team from day one and why that stability shapes the room more than any design detail. He’s clear on culture too: people stay when the vision is strong, the standards are high and everyone knows what they are working toward.
You also get sharp insight on holding your identity as the bar grows, ignoring trends that don’t serve the guest, protecting the details that matter and using discipline to fuel creativity rather than kill it.
If you run a bar, manage one or spend your nights behind the stick, this is worth your time. It’s honest, practical and full of thinking you can take straight into service.
Watch it. Take something from it. Use it. Enjoy.
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