Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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The future is yours to create: Courtney FrancisThe first of our 2024 interviewees in this series is Courtney Francis, bartender at Birmingham’s Couch Stirchley in England. She explains how boundaries, feedback and here grandmother have had an impact on her career
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Minakshi Singh: I overcame challenges to build my bar business in India – I hope other women can tooThe co-founder of India’s Cocktails & Dreams Speakeasy and Sidecar bars, Minakshi Singh, is a vocal leader in a market where being a woman behind the bar comes with legal and cultural implications. She explains how, against she odds, she built her businesses
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The 4 types of creativity explainedWhether conscious or impromptu, creativity can be achieved by using different strategies and for different purposes. We do a deep dive into the main types of creativity – which one do you fit into?
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Is creativity important? 8 bartenders have their sayAs we launch ‘Unlocking creativity’, the first episode of Perspectives Season 3, we ask eight bartenders from around the world a very simple question: Is creativity important?
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Friendship test: Alex Jump & Lauren Paylor O'BrienThe US-based bartenders who also run hospitality wellbeing project, Focus On Health, take Campari Academy's friendship test. They talk country songs, pet names and sober bachelorette parties
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Drink like a local: Paris with Aurélie PanhelleuxThe city of lights is home to a heady mix of traditional and contemporary hospitality. We met bar entrepreneur Aurélie Panhelleux for a crash course in the food and drink experiences only Paris can offer. Life's too short to drink bad wine – or pastis, for that matter
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Extracting flavour series: Breaking down how supercritical fluid extraction worksIn the fourth instalment of our series on extracting flavour, head distiller and co-founder of Hepple Spirits Company Chris Garden explains how Hepple uses supercritical fluid extraction to extract juniper oil Supercritical fluid extraction is used in many industries, from the fragrance industry through to the pharmaceutical industry. By applying high pressure and temperature to […]
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The Impact Of Technology On Bar Business: Joe Weiss and Cisco MerakiTechnology plays a huge role in everybody's daily life. But is it possible for tech to improve the financial performances of a bar? Joe Weiss of Cisko Meraki shares his insights.
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Numbers Game: 8 ways to Ensure Your Bar Design isn’t Costing you MoneyYour design choices can greatly impact yuor financial performances. Here's how to make sure your bar design is not causing you to lose money.
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10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
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How to Design Your Bar to Be Holistically SustainableDesigning a bar to be holistically sustainable is as creatively satisfying as it is daunting. This feature serves as a thought-starter for prospective bar owners who are interested in building a sustainable bar for the long term. There are expert tips on the most sustainable materials to use when designing a bar, energy-efficient systems and equipment, ergonomic considerations and more.
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Athens Bar ShowWith sun shining bright over Technopolis, a former gas factory now one of the city’s most vibrant cultural venues, the tenth edition of Athens Bar Show marked the end of the “bar show season”: ABS continued to increase the number of visitors (12.000 this year) and proved once again to be one of Europe’s largest […]