Up close & personal: Juan Yi Jun, No Sleep Club

For the final instalment in our series, we spoke to Juan Yi Jun, owner and co-founder of No Sleep Club. Jun talks about the compromises that are necessary as you scale up your business, the experience of managing staff throughout the Covid-19 crisis, and developing her own skills as a leader since then, in order to stay close to her team
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Last Orders by Mona GallosiFor the final installment of our Negroni Week Movies, let’s leave the floor to our top Argentinian bartender. Who but Mona Gallosi to end these incredible cinematic stories? The perfect femme fatale bartender in her Last Orders. In the style of a classic black-and-white film noir (but letting the Campari bottle and cocktail stand out […]

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The Curious Life Of The Travelling Bartender by Joe SchofieldIf you’ve read the prior article, you might recognize the protagonist of this short movie, the colorful Joe Schofield (who played the unidentified man in Millie’s short film)! In his vignette, The Curious Life of the Travelling Bartender, Joe is the main character in this typical Wes Anderson style and aesthetic. Maniacally symmetrical framings, bizarre […]

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For Your Eyes Only By Millie TangLet’s dive into a genre which places itself between thriller and action movie, the classic 60s spy movie with the one and only Millie Tang, acting as the main protagonist and spy bartender. For Your Eyes Only is a stylish espionage caper in which Millie is sitting outside an Italian Café reading a newspaper, but […]

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The Bitter Truth by Tiffanie BarriereMovies and cocktails tell extraordinary stories, which come alive when movie directors and bartenders’ creative fire is lightened up. Both are thrill seeker, searching for emotions for people to feel. Our Negroni Week movie campaign starts with the first short movie: The Bitter Truth, a modern thriller by Tiffanie Barriere. In this thrilling scene inspired […]

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Meet the Global Campari Red HandsRed Hand is not just one individual, Red Hand is a concept, a legend to behold. However, Red Hand is not anyone: knowledge, experience, wisdom and passion are some of the distinctive characteristics which a Red Hand needs to have. This is what drove the Global Campari Red Hands 2024 when they were asked to […]

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Discover the Global Campari Red Hands ProgramWhat do a bartender and a movie director have in common? The inspiration to create something unique, which can come from everything that lights up one’s creative fire. This is what happens to bartenders and movie directors. Both let themselves be inspired by the world and people around them, by what they’ve experienced, by their […]
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Communicating creativity: From cocktail conception to consumer perceptionThe journey of a cocktail passes through many different people before it gets into the hands of the consumer. Who is involved in its communication process – and how can that impact the final outcome?

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Master the art of building drinksBuilt drinks can be quick and easy during a busy shift, but should you use ice first or last? Watch how the different approach impact the serve.

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The 4 types of creativity explainedWhether conscious or impromptu, creativity can be achieved by using different strategies and for different purposes. We do a deep dive into the main types of creativity – which one do you fit into?

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Drink Like a Local: 5 Bars in Rome You Can't MissThe Eternal City: though famous for its history, landmarks and cuisine, Rome also offers equally superb experiences when it comes to drinking, and the recent Rome Bar Show proved it. Here is a shortlist of the five bars in Rome you must try, for a proper dive into the Capital’s night life. JERRY THOMAS SPEAKEASY […]

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How Bars Helped Shaping the LGBTQ+ movementA deep dive into LGBTQ+ history, and its link with bar culture, thanks to Professor Daniel Hurewitz