Word Association with Alex Frezza

Alexander Frezza, Naples native and bar industry leader joins us in a game of “Word Association”, sharing his thoughts around forgotten hospitality and the meaning of bars.
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The future is yours to create: Heng LyheangHeng Lyheang is a passionate bartender from Cambodia whose journey into hospitality began with a spark of inspiration at a high school graduation party. Growing up in an NGO, he discovered bartending as a creative outlet and a way to connect with people from all walks of life. Today, he channels that early motivation into […]

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The future is yours to create: Vandena YanartaVandena is the Bar Manager of Club Soda Canggu and a proud Balinese native whose passion for hospitality was sparked by the film Cocktail. Known for his warmth, creativity, and deep respect for nature, he brings soulful storytelling and environmental consciousness into his work behind the bar. His journey reflects a blend of island spirit, […]

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The future is yours to create: Li "Ahe" JiaxiLi “Ahe” Jiaxi is a passionate bartender from Kaohsiung, Taiwan, known for his joyful spirit and thoughtful creativity behind the bar. A proud member of Roma Roma, an Italian-style pizzeria bar, Ahe brings warmth, curiosity, and storytelling into every cocktail he creates. His work reflects a blend of Taiwanese heart and Italian inspiration, making each […]

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The future is yours to create: Sahil EssaniSahil Essani is a bartender, mentor, and storyteller whose journey into the drinks world began with a summer gig and evolved into a full-fledged calling. Known for his thoughtful approach and passion for community, Sahil blends science, creativity, and cultural narrative behind the bar. Representing India at the Campari Red Hands competition, he brought both […]

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The future is yours to create: John Patrick PoonWith eight years behind the bar, John Patrick Poon brings a vibrant blend of Hong Kong and Filipino flair to the world of bartending. Known for his creativity, passion, and love for Negronis, he’s built a career on curiosity, connection, and pushing boundaries. Representing Hong Kong at the Campari Red Hands global final, Patrick shared […]

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The future is yours to create: Ron CruzRon Cruz is a bartender from the Philippines and co-owner of Fat Cat, a cozy jazz bar born out of a post-pandemic leap of faith. He found his way into the drinks industry by chance, discovering a love for creativity and storytelling through cocktails. As the Philippines finalist for the first Campari Red Hands Asia […]
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Culture, history and people: The key to understanding drinks better, with Dr Anna Sulan MasingSeeking to articulate her indigenous Iban identity, writer, poet and academic Dr Anna Sulan Masing discovered the importance of understanding the value systems behind our food and drinks Memories of childhood are always viewed through a soft lens; timelines are out of sync, everything is bigger, and possibly brighter. In adulthood, flavours are etched into […]

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Eli Martinez Bello: fighting for Mexican cultureHospitality excellence and deep links to her roots: this is Eli Martinez Bello's world, seen through her own eyes.

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How do we explain who we are?As we launch the final episode of Perspectives Season 2, Monica Berg introduces us to our contributors, and lays out how food and drink play a role in our identities Developing our identity as individuals is a lifelong journey. So many factors play into that process: the places we visit, the languages we learn, the […]

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Friendship test: Alex Jump & Lauren Paylor O’BrienThe US-based bartenders who also run hospitality wellbeing project, Focus On Health, take Campari Academy’s friendship test. They talk country songs, pet names and sober bachelorette parties Alex Jump and Lauren Paylor O’Brien have both worn many hats over their illustrious bartending careers, from head bartender and consultant, to R&D chef and writer respectively – […]

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So Why Focus On Inclusivity, and Not Diversity?Insights from Monica Berg, about how diversity and inclusivity live together, and what's fundamental to do, in order to achieve both.

Training
Discover your bartender toolkitCustomers continue to look for new and exciting cocktails every day. Arm you and your team with the right tool to offer more variation with our guide.