Word Association with Alex Frezza

The Five Senses of the Bar explores the bar experience through sight, smell, taste, touch, and hearing. In this chapter, the focus is on smell, often the first and most immediate sense guests engage with. Long before a menu is opened or a drink is poured, scent shapes expectation the moment a door opens, quietly […]

The Five Senses of the Bar explores the bar experience through sight, smell, taste, touch, and hearing. In this chapter, the focus is on sound, often the first sense guests engage with. Long before taste or aroma, music sets the tone the moment a door opens, signaling what kind of space it is, how to […]

Asia-Pacific’s leading bartenders take the next step toward Milan. The journey begins here. Following a series of national and regional finals across Asia-Pacific, Campari Red Hands proudly presents the APAC Regional Finalists 2025, a group of bartenders whose creativity, discipline, and personal stories stood out across the region. Guided by the Negroni Family Tree and […]

Wahyu Aditya is the Campari Red Hands APAC 2025 finalist for Indonesia, a Bar Captain at Numero Quattro by Project Black Hospitality in Bali whose journey into bartending is deeply rooted in family legacy. Raised within the culture of the bar through his father and siblings, he approaches his craft with a strong sense of […]

Josiah is the Campari Red Hands APAC 2025 finalist for Singapore, whose journey into hospitality began behind a café counter before evolving into the energy of the night scene. Drawn to the culture and creative freedom of the bar world, he approaches his craft with intention, reflection, and a strong sense of community. A little […]

Explore Osaka with Hiro Nakayama, where humor and flavor collide in crowded alleyways, food and drinks are never separated, and the city’s restless energy reveals itself one conversation at a time. Osaka is often described as Japan’s most approachable city, but that simplicity hides a complex rhythm shaped by food, laughter, and constant human exchange. […]