Simon Ford – How to Create a Brand

For the final installment of our Negroni Week Movies, let’s leave the floor to our top Argentinian bartender. Who but Mona Gallosi to end these incredible cinematic stories? The perfect femme fatale bartender in her Last Orders.  In the style of a classic black-and-white film noir (but letting the Campari bottle and cocktail stand out […]

If you’ve read the prior article, you might recognize the protagonist of this short movie, the colorful Joe Schofield (who played the unidentified man in Millie’s short film)!   In his vignette, The Curious Life of the Travelling Bartender, Joe is the main character in this typical Wes Anderson style and aesthetic. Maniacally symmetrical framings, bizarre […]

Let’s dive into a genre which places itself between thriller and action movie, the classic 60s spy movie with the one and only Millie Tang, acting as the main protagonist and spy bartender.  For Your Eyes Only is a stylish espionage caper in which Millie is sitting outside an Italian Café reading a newspaper, but […]

Movies and cocktails tell extraordinary stories, which come alive when movie directors and bartenders’ creative fire is lightened up. Both are thrill seeker, searching for emotions for people to feel.  Our Negroni Week movie campaign starts with the first short movie: The Bitter Truth, a modern thriller by Tiffanie Barriere.  In this thrilling scene inspired […]

Red Hand is not just one individual, Red Hand is a concept, a legend to behold. However, Red Hand is not anyone: knowledge, experience, wisdom and passion are some of the distinctive characteristics which a Red Hand needs to have. This is what drove the Global Campari Red Hands 2024 when they were asked to […]

What do a bartender and a movie director have in common? The inspiration to create something unique, which can come from everything that lights up one’s creative fire. This is what happens to bartenders and movie directors. Both let themselves be inspired by the world and people around them, by what they’ve experienced, by their […]