Up close & personal: Guoyi Gan and Indra Kantono, Jigger & Pony Group

The second instalment of our new video series sees us talking to Guoyi Gan and Indra Kantono, co-founders of Jigger & Pony Group. They share their past management mishaps, why they don’t like rules, and always remembering that a bar is a business
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Last Orders by Mona GallosiFor the final installment of our Negroni Week Movies, let’s leave the floor to our top Argentinian bartender. Who but Mona Gallosi to end these incredible cinematic stories? The perfect femme fatale bartender in her Last Orders. In the style of a classic black-and-white film noir (but letting the Campari bottle and cocktail stand out […]

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The Curious Life Of The Travelling Bartender by Joe SchofieldIf you’ve read the prior article, you might recognize the protagonist of this short movie, the colorful Joe Schofield (who played the unidentified man in Millie’s short film)! In his vignette, The Curious Life of the Travelling Bartender, Joe is the main character in this typical Wes Anderson style and aesthetic. Maniacally symmetrical framings, bizarre […]

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For Your Eyes Only By Millie TangLet’s dive into a genre which places itself between thriller and action movie, the classic 60s spy movie with the one and only Millie Tang, acting as the main protagonist and spy bartender. For Your Eyes Only is a stylish espionage caper in which Millie is sitting outside an Italian Café reading a newspaper, but […]

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The Bitter Truth by Tiffanie BarriereMovies and cocktails tell extraordinary stories, which come alive when movie directors and bartenders’ creative fire is lightened up. Both are thrill seeker, searching for emotions for people to feel. Our Negroni Week movie campaign starts with the first short movie: The Bitter Truth, a modern thriller by Tiffanie Barriere. In this thrilling scene inspired […]

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Meet the Global Campari Red HandsRed Hand is not just one individual, Red Hand is a concept, a legend to behold. However, Red Hand is not anyone: knowledge, experience, wisdom and passion are some of the distinctive characteristics which a Red Hand needs to have. This is what drove the Global Campari Red Hands 2024 when they were asked to […]

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Discover the Global Campari Red Hands ProgramWhat do a bartender and a movie director have in common? The inspiration to create something unique, which can come from everything that lights up one’s creative fire. This is what happens to bartenders and movie directors. Both let themselves be inspired by the world and people around them, by what they’ve experienced, by their […]
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Supply chain series: Sooji Im on how to source high-quality teaIn the first of a new series on the drinks supply chain, Sooji Im, founder of London’s ‘be-oom’ Korean tea shop and garden explains what goes into producing really ‘good’ tea Tea, one of the most loved commodities in the world that sparked wars between nations and even brought about Britain’s industrial revolution, is found […]

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Jean Trinh talks human sustainability, community and being fearlessDuring the pandemic, Jean Trinh turned the role of a bar leader on its head. The founder of Alquímico explains why caring for a community drives everything he does in his business – and how it taught him not to fear anything Don’t get me wrong, I love where I’m from: Paris. But the thing […]

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Design, Identity, Community: Milo Occhipinti and UnseenBrand identity and social media, delicious drinks and inclusive environment. Milo Occhipinti is taking Lambrate neighbourhood, in Milan, by a storm, with his own cocktail bar, Unseen

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Watch The Bar Show Show from Campari Academy at the Grand Campari Hotel in Berlin nowEight experts shared the stage during this year's Berlin Bar Convent, to reveal their insights and experiences from their lives in the industry. Watch The Bar Show Show from Campari Academy in Berlin

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Cocktails Spirits Paris - Day 1Find out about inclusivity, professionalità and future, following the launch of Perspectives' second chapter, by Campari Academy, in Paris.

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Rome Bar Show - Day 1Campari Academy wowed Rome Bar Show on Day 1. Learn more about our Perspectives showcase.