Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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STERNEKÜCHE TRIFFT AUF MIXOLOGY - DIE HERAUSFORDERUNGEN DES COCKTAILPAIRINGSSterneküche trifft auf Mixology! Gemeinsam mit Andreas Till taucht 2-Sterne-Koch Christoph Kunz in die faszinierende Welt des Food Pairings ein. Sein reicher Erfahrungsschatz und die Leidenschaft für kulinarische Kunst, kombiniert mit der Mixology-Expertise von Andreas Till versprechen ein besonderes Erlebnis für die Sinne!
Training
LALLIER CHAMPAGNER UND WILDE AUSTERN - EIN EDLES ZUSAMMENTREFFEN!Wie entsteht die perfekte Symbiose von Champagner und Austern und welche Mythen gibt es zur exklusiven Muschel? Das erfahrt ihr in der RollingPin Masterclass “Lallier Champagner und wilde Austern – ein edles Zusammentreffen!” mit Andreas Till und den Austernexperten Marco Schnackenberg & Joost Becken von AusterRegion.
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The future is yours to create: Maite CabreraOur sixth bartender in our series is Chile’s Maite Cabrera. Currently travelling around Europe, Cabrera talks about constantly learning, why a fair wage matters, and having a legacy of making bartending fun
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The future is yours to create: Josephine SondloFifth in our new series is Josephine Sondlo, founder of Sizwe Studios in Stockholm. She talks about her habit of repetition, how to be smarter working with brands, and why goal setting is important
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Up close & personal: Missy Flynn, Rita'sThe third interviewee of our video series is Missy Flyn, co-owner of Rita's in London's Soho. She lays bare the business's early problems, the implications it has had on who she trusts, and the reality of running your own restaurant
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The future is yours to create: Christina ChaeMeet the fourth interviewee in our new series: Christina Chae, co-owner of plant cocktail bar, Moonflower, in Portage Park, Chicago. She talks about creating safe spaces, not looking at each other as competition, and leading by example
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Design, Identity, Community: Milo Occhipinti and UnseenBrand identity and social media, delicious drinks and inclusive environment. Milo Occhipinti is taking Lambrate neighbourhood, in Milan, by a storm, with his own cocktail bar, Unseen
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A (bar) world reimaginedFind out what is to be done, for a new idea of bar and bartending, according to Campari Academy Creative Director Monica Berg.
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How to Build a Brand Identity for your BarWhat is a brand identity? A brand identity comprises a number of factors that go far beyond your logo. Colour palettes, typography, interiors, materials, service style, communication, product – all of these factors and more contribute to a brand’s overall identity. Why is it so important? Building a strong and congruous brand will not only […]
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Athens Bar ShowWith sun shining bright over Technopolis, a former gas factory now one of the city’s most vibrant cultural venues, the tenth edition of Athens Bar Show marked the end of the “bar show season”: ABS continued to increase the number of visitors (12.000 this year) and proved once again to be one of Europe’s largest […]
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Are Purpose-driven Spirits the Future, the Past or Something else Entirely?When was the last time you saw a new traditional gin get launched and got excited about it? I thought as much. As much as we love the juniper-based spirit, these days, something as perfunctory as a traditional spirit with no discernible difference will, sadly, arrive lacklustre. That’s because the world of spirits making has […]
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Extracting flavour series: Marcis Dzelzainis on the pros and cons of using a rotovapFor the third instalment of our series, bartender and co-founder of Idyll Drinks Marcis Dzelzainis weighs up whether the mighty rotovap is worth the investment What is a rotovap? A rotary evaporator, or rotovap for short, is a type of still used to distil organic materials in a solvent, under vacuum, and at low temperature. […]