Word Association with Alex Frezza

Whether conscious or impromptu, creativity can be achieved by using different strategies and for different purposes. We do a deep dive into the main types of creativity – which one do you fit into?  Have you ever thought about how your create? In an industry where the word ‘creativity’ can be applied to many multi-faceted parts […]

As we launch ‘Unlocking creativity’, the first episode of Perspectives Season 3, we ask eight bartenders from around the world a very simple question: Is creativity important?  “People tend to associate creativity exclusively with artistic disciplines.” Keila Urzaiz de Calignon, bartender at Satan’s Whiskers, London  In order to answer this question properly it is crucial to […]

To complete our The Future is Yours to Create: International Women’s Day series is Symphony Loo. The Asia’s Regional On-Premise Customer Marketing Manager of the Campari Group is a powerhouse in the industry and leads by example. Here she shares the biggest influencers in her life and her hopes for the future. A little bit […]

Fourth in our The Future is Yours to Create: International Women’s Day series is Amber Liu. The Senior Bartender of the Public House Taipei has been a rising star of the Asian bar scene since she first broke into the scene in 2021. She shares her motivations and excitement of her work in the industry […]

Third in our The Future is Yours to Create: International Women’s Day series is Imelda Ng. The Beverage Manager of Intervals Bar is a familiar face for those transiting through the ever busy Hong Kong International Airport. She shares her list of mentors in the industry and her thoughts on changes needed for growth in […]

Second in our The Future is Yours to Create: International Women’s Day series is Pranisa ‘Niza’ Treechanasin. The head bartender of Origin Bar in the Shangri-La Hotel in Singapore is a veteran in the industry and shares her insights into the industry from her decade-long career. A little bit about me I’m Niza, the head […]